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The SarkarSEO Blog

The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Decoding SEO Confusion: John Mueller Untangles 404s and 410s

By Shilpi Mathur April 18, 2024
John Mueller, a Google Search Advocate, offers website owners guidance on penalties, content best practices, and HTTP status codes. Google does not impose penalties on websites solely for displaying 404 status codes. Regarding SEO impact, the distinction between 404 and 410 status codes is minimal. John Mueller, a Search Advocate…

Optimizing User Consent: Google’s INP Advancements

By Shilpi Mathur April 18, 2024
Google enhances website interactivity metrics through collaboration with consent management platforms, accelerating load times upon cookie acceptance. By partnering with consent management platforms, Google enhances INP scores, which are integral to SEO and user experience optimization. SEO practitioners can optimize INP scores by utilizing various tools and strategies. Google has…

Unlocking Success: The Essential Role of SEO for Your Business

By Shilpi Mathur April 17, 2024
Effective SEO enables brands to seamlessly and affordably engage with customers at crucial touchpoints along their user journeys. The earlier brands prioritize this strategy, the greater the benefits they'll reap. The demand for high-quality SEO is on the rise. Brands that effectively implement organic strategies distinguish themselves early and consistently—a…

Navigating Google’s Carousel: Beta Insights

By Shilpi Mathur April 16, 2024
Google has revised the structured data documentation concerning the beta version of Structured Data Carousels, which displays rich results for eligible topics. The updated documentation offers precise details on specific requirements and explicitly states that the rich result features are restricted to a single geographic area.   Enhancing Structured Data…

Speeding Up the Web: A Fresh Look at Site Performance

By Shilpi Mathur April 16, 2024
New research unveils significant disparities in website loading speeds - could your site lagged compared to competitors? While there's an overall enhancement in website loading times, the progress is uneven. Speedier websites are gaining traction, especially in developed nations. Nevertheless, despite advancements, certain websites continue to lag, impacting user experience…

Decoding Google’s Core Update: A Deep Dive into Index Selection

By Shilpi Mathur April 16, 2024
Gary Illyes from Google clarified a misconception about the relationship between core algorithm updates and backend processes like index selection and canonicalization. He likened core updates to adjusting cooking ingredients, which can drastically alter outcomes, while index selection and canonicalization operate independently, comparable to processes in the salt mines or…

Google Shuts Down ‘Notes on Search’ Test

By Shilpi Mathur April 16, 2024
Google is discontinuing its Google Notes Search Labs experiment, which enabled users to view and leave notes on Google's search results. The decision has left many in the search community unsurprised.   Google Ends Search Notes Experiment   Google Search Notes, a feature available exclusively on Android and Apple devices,…

Unlocking Google’s Geo-Specific Search Insights

By Shilpi Mathur April 15, 2024
For business proprietors and digital marketers, grasping your local Google search ranking is pivotal for drawing in nearby clientele and bolstering your online presence. Given the prevalent consumer trend of utilizing search engines to discover local offerings, prioritizing local search optimization has become a cornerstone of effective SEO tactics. This…

Why Gemini Can’t Dethrone Google Search

By Shilpi Mathur April 15, 2024
Google's CEO, Sundar Pichai, recently addressed the future landscape of search, emphasizing the enduring significance of websites and search engines, which spells positive prospects for SEO practitioners. Simultaneously, he recognized the potential role of AI chatbots like Gemini. This acknowledgment might seem paradoxical, given the anticipation that AI could render…

Boost Your Website’s Speed: 7 Cutting-Edge Strategies for 2024

By Shilpi Mathur April 15, 2024
A swift-loading website not only enhances user experience but also boosts conversion rates. Recently, Google affirmed that Core Web Vitals impact its ranking algorithms. Are you eager to optimize your website's speed? Here are seven tips to help you evaluate your site's speed and pinpoint potential enhancements.   Deciphering Network…

Mastering Global Site Migrations: An 8-Step Guide

By Shilpi Mathur April 12, 2024
Migrating a website poses significant complexity, mainly when it encompasses transitioning global sites spanning multiple markets. The challenges multiply exponentially in such scenarios. This article offers a thorough roadmap for optimizing success in global site migrations while safeguarding organic search traffic. From initial planning to post-launch monitoring, it outlines crucial…

The Mystery Persists: Google Mum on SGE Launch Date

By Shilpi Mathur April 12, 2024
Google has yet to provide a definitive launch date for the full rollout of the Google Search Generative Experience (SGE). While initial testing of SGE with a limited group of U.S. users appears to have commenced, an official announcement regarding the broader release remains pending. Speculation has arisen, especially with…

SEO SOS: Troubleshooting Why Your Page Isn’t Ranking on Google

By Shilpi Mathur April 12, 2024
It can be incredibly disheartening. You invest considerable time, effort, and optimism into crafting a webpage, only to find it languishing without ranking. Meanwhile, your competitors' pages seem to effortlessly claim top spots, even when, in your view, they're inferior to yours. Your content deserves to be at the pinnacle…

Enhancing SaaS Onboarding: Strategies for Boosting Customer Retention

By Shilpi Mathur April 12, 2024
A successful SaaS onboarding journey accomplishes two crucial objectives: swiftly guiding new users through the product's learning curve and showcasing how effectively it addresses their needs. Conversely, a subpar experience resembles a disappointing first date – even with a stellar product, an unpleasant initial encounter may prevent a second opportunity.…

Mastering Manual Link Building: A Crucial Strategy in 2024

By Shilpi Mathur April 12, 2024
The recent updates in March 2024 have significantly impacted the Search Engine Results Pages (SERPs), prompting Google to take swift manual actions, resulting in the deindexing of several websites. Google's decision to eliminate 40% of low-quality and unoriginal content marks a transformative shift in the SERPs landscape. Despite these changes,…