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The SarkarSEO Blog

The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Maximize Website Visibility: A Data-Driven Approach to SEO

By Shilpi Mathur March 29, 2024
Are you tired of doing a guessing game with your SEO efforts? Need more tangible results despite investing time and money into optimization? You're not alone. Studies have shown that up to 80% of website changes intended to improve rankings have little to no impact, or worse, they decrease traffic.…

Is Your Content Invisible? 5 Critical Questions to Address Now

By Shilpi Mathur March 28, 2024
In today's SEO landscape, AI, SGE, and Helpful Content advancements have introduced unprecedented complexity. The benchmarks for gauging success are constantly shifting. But here's the reassuring part: while SEO evolves daily, the core principles remain relatively consistent over the past decade. Yes, changes occur, complexities arise, and standards elevate. However,…

Strategic Approaches to Combatting Online Negativity

By Shilpi Mathur March 28, 2024
The impact of harmful, false, and defamatory online content can be significant for businesses and individuals, particularly when it gains prominence in Google search results. This piece delves into nine tried-and-tested strategies widely employed to tackle removing such damaging content from the web. It's essential to note that the efficacy…

A Checklist for SEO Success in 2024

By Shilpi Mathur March 27, 2024
As we embark on 2024, it's opportune to reassess our SEO approach. Instead of opting for a complete overhaul, evaluating what's effective and what requires fine-tuning will enable us to realign our priorities. This article delineates crucial strategic components that necessitate scrutiny, from overarching business deliberations to precisely examining data,…

Optimizing Internal Links for Accessibility: 10 Key Strategies

By Shilpi Mathur March 27, 2024
Internal linking, a longstanding pillar of SEO, has traditionally served as a vital mechanism for connecting webpages and enhancing visibility on search engines. Yet, its significance transcends SEO; it is crucial in crafting a user-friendly, navigable website, particularly for individuals with disabilities. Despite its importance, SEO practices have sometimes led…

The Comprehensive Guide to Dominating Local SEO

By Shilpi Mathur March 26, 2024
Are you a small business seeking to attract more customers from your immediate vicinity? If so, embracing local SEO can significantly bolster your marketing efforts. This strategy is remarkably cost-efficient because local and organic searches account for 69% of website traffic. Failing to optimize for local searches means overlooking a…

Deciphering Competitor Keywords: Unveiling SEO Insights

By Shilpi Mathur March 26, 2024
Please don't shy away from competition in Google's search results; instead, embrace it. Your competitors serve as more than just a valuable source of high-quality backlinks. They also offer a treasure trove of relevant keywords that drive significant traffic. Competitor keyword analysis involves identifying lucrative keywords your competitors rank for,…

Decoding the Impact of Spammy Backlinks on Website Rankings

By Shilpi Mathur March 23, 2024
John Mueller, a representative from Google, responded to a query on Reddit regarding an upsurge in spammy backlinks, adversely affecting rankings. His response illuminated the key areas publishers should prioritize.   John Mueller Advises on Handling Spammy Backlinks   In response to concerns about spammy backlinks, Mueller asserted that taking…

Strategic Interlinking for Enhanced E-A-T in Content Development

By Shilpi Mathur March 22, 2024
While numerous factors contribute to the perception of experience, expertise, authoritativeness, and trustworthiness (E-E-A-T), SEO practitioners prioritize content-based indicators. Yet, internal linking, despite its significance, is often disregarded. Internal linking, a potent yet frequently underused tactic, is pivotal in showcasing your website's E-E-A-T and enhancing your SEO performance. This strategy…

Google Refines Page Experience Guidelines for Enhanced Ranking Insights

By Shilpi Mathur March 22, 2024
Google has updated its page experience assistance documentation to clarify how Core Web Vitals metrics influence ranking signals. In the revised ranking section, Google emphasizes the significance of Core Web Vitals in its ranking systems, advising site owners to prioritize achieving favorable scores for success in Search and overall user…

From B2B to H2H: 5 Ways to Infuse Human Elements into Your Content

By Shilpi Mathur March 21, 2024
One recurring oversight I frequently observe in B2B content is the failure to acknowledge that, ultimately, you're selling to a human. The labels "B2B" and "B2C" have instilled the misconception that each requires vastly different approaches, but this isn't always true. We don't magically transform into corporate robots when we…

Is SEO Curiosity Declining? Exploring Current Trends

By Shilpi Mathur March 21, 2024
An emphatic statement by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 has seemingly passed without substantial discussion within the SEO community. While E-A-T and its derivative, E-E-A-T (Expertise, Authoritativeness, Trustworthiness, Experience), are frequent topics of discussion among SEOs, there's often a prevailing belief that they…

Strategic SEO Evolution: Proactively Testing for Success

By Shilpi Mathur March 21, 2024
Conducting A/B testing for SEO differs from typical UX/CRO testing. Despite the rapid evolution of search algorithms and changing best practices, specific changes necessitate thorough testing before implementation. Testing validates the need for additional investment or mitigates potential negative consequences.   The Crucial Need for Testing SEO Strategies   In…

SEO Treasure Hunt: Discovering and Ranking Hidden Gems

By Shilpi Mathur March 20, 2024
The introduction of Search Generative Experience (SGE) is poised to revolutionize Google SERPs – an undeniable fact. However, the extent to which AI will dominate these SERPs remains a topic of debate. For those attuned to subtle cues from Google, an alternative perspective emerges, indicating Google's continued regard for first-party…