SEO in the casinos and gambling industry is a battlefield, with fierce competition for both paid and relevant organic traffic. Established giants in the casino sector, both offline and online, spare no expenses to attract customers online.

Given the cutthroat competition, emerging brands face an uphill battle to make a mark in the lucrative online casino sector.

To gain a competitive edge, we began with in-depth keyword research and competitor analysis, allowing us to identify opportunities, assess required efforts and strategies, and understand the level of competition prevailing in the online casino market. These insights served as a foundation to work on the gaps and improve our client’s position.

Recognizing the site’s lack of necessary onsite support and recognition from Google, we embarked on a comprehensive strategy. This involved redesigning the site, optimizing its content, and building its authority. We targeted long-tail keywords and search queries, paving the way for future targeting of high-traffic keywords and search terms once the milestones were achieved.

Through dedication and a meticulous approach, we paved the way for our client’s success in the competitive online casino and gambling industry of Thailand.

Challenge

Our client faced a significant problem as their website was virtually unranked, presenting both a daunting and promising opportunity.

The niche they operated in, the Online Gambling and Casino industry, posed unique difficulties in achieving higher rankings. Their organic Traffic was low and continuing to decline due to the industry’s nature.

Moreover, their online visibility could have improved, and they needed help establishing brand awareness beyond their existing user base.

The Online Gambling and Casino industry stands apart from other niches, presenting exceptional challenges for ranking higher in search engines. The primary obstacle was the social stigma attached to the industry, making it difficult to build links from reputable websites. This made conventional SEO practices ineffective, further complicating the situation.

Despite their consistent efforts in SEO, the client failed to make any significant progress, experiencing deteriorating results over time.

Strategy

Initially, we conducted a comprehensive website audit to identify areas for improvement. Armed with the audit insights, we proceeded with the implementation of SEO-driven content, strategically honing in on valuable keyword opportunities that aligned with our website’s strengths. This approach played a pivotal role in elevating the website’s rankings and significantly enhancing its visibility across search engines.

Understanding the significance of building quality backlinks, we emphasized this aspect as a crucial step in bolstering the website’s authority and further improving its visibility. We proactively engaged with websites that shared similar content, offering them exceptional value in exchange for high-quality backlinks. By forging these strategic connections, we aimed to enhance the website’s overall credibility and boost its organic reach.

The combined efforts of SEO-driven content and strategic backlink building proved to be instrumental in driving remarkable growth for the website, ultimately solidifying its position as an authoritative and visible player in its niche.

Implementation

Sarkar SEO began implementation after conducting in-depth research and formulating the strategy. The team worked closely with their marketing department to align their efforts with the client’s business objectives and brand identity.

The content marketing team created high-quality articles and guides, focusing on topics that resonated with the target audience, such as “Top Casino Games in Thailand” and “Beginner’s Guide to Online Gambling.”

The technical SEO team meticulously optimized the website’s structure and fix underlying issues, ensuring it complied with the best SEO practices.

The link-building team contacted relevant websites, bloggers, and influencers in the gambling and entertainment niche, securing valuable backlinks to the client’s website.

We opted for the Elite Starter Package, which spans over three months:

This package includes 30 Troy Iconic links dedicated to top-quality original content, exclusive indexing techniques, and premium high Domain Authority (DA) websites.

Additionally, we received 20 Godfather posts designed to improve content quality, achieve higher rankings, attract quality traffic, and obtain high DA backlinks.

As part of the package, we obtained 10 Big Boys EDU links, offering premium educational posts authored by industry experts. These EDU links have impressive Domain Authority (DA) of up to 91 and Trust Flow (TF) and Domain Rating (DR) of up to 80.

For the next two months, we switched to the Elite Blast Package, which includes the following components:

30 Troy Iconic links focus on original content, exclusive indexing techniques, and premium high Domain Authority (DA) websites.

20 Godfather posts aimed to enhance content quality, achieve higher rankings, attract quality traffic, and obtain high DA backlinks.

10 Big Boys EDU links, dedicated to super premium educational posts authored by industry experts. These EDU links boast an impressive Domain Authority (DA) of up to 91, Trust Flow (TF), and Domain Rating (DR) of up to 80.

10 * DA 50 Premium Game Changer Guest Posts (8000+ Traffic) offer high-quality guest posts with a Domain Authority (DA) of 50 or more, attracting significant Traffic of over 8000 visitors each.

10 * DA 50 Real Niche Edit Links (5000+ Traffic), providing relevant niche edit links with a Domain Authority (DA) of 50 or more, generating substantial Traffic of over 5000 visitors each.

Result

The provided data highlights factual information about Thailand, showcasing a steady increase in catch phrases or keywords leading to improved ranks. The information is presented from a reliable source.

As we delve into 2023, our Thai client’s growth has been nothing short of remarkable. With the website consistently optimized through the SarkarSEO Elite Monthly SEO Package, coupled with weekly audits and analysis, the progress has been steady and exceptional.

If your website requires expert attention to address weaknesses and overcome hurdles, fear not, as we possess all the necessary formulas to effect lasting improvements. Reach out to us, and let’s have a coffee chat to explore how Sarkar SEO can work its magic and optimize your website for optimal results.

For obvious reasons, the SEO of a casino website differs from that of other niches.

There are a limited number of profitable keywords in this industry, and since everyone is aiming for them, you’ll need to diversify your SEO strategy.

SEO is a tool that can help you get relevant traffic and sales from places you never expect from. After covid people are more fond of an online casino than offline, hence this is your time to shine. In this article, we will talk about SEO for gambling sites – poker SEO or online casino  SEO and some strategies that will help you start your journey towards massive sales and success.  

Online casino and market insights in 2022

• The global online gambling market size is expected to grow from $73.42 billion in 2021 to $81.08billion in 2022 at a compound annual growth rate (CAGR) of 10.4%.

• In most countries, mobile users account for about 80% of all users in the online gambling industry.

• The global online gambling market is segmented –

            1) By Game Type: Betting, Casino, Lottery, Poker, Online Bingo, Others

            2) By Device: Desktop, Mobile, Others

            3) By Component: Software, Services

Why ranking a Casino website is so hard?

Online casino businesses are blooming like anything, for every 1 online casino site there are 5 competitors, sitting to have a piece of your success. With the competition and controversies in this niche, it is hard to get ranked on google.

The casino and gambling categories have particularly specific traits when it comes to SEO. To begin with, it is an industry with various geographical limits, as many countries and U.S. states explicitly prohibit online betting games.

Also, SERPs are cautious of apparent attempts to mislead their algorithm in order to favor gambling and casino-related content.

This creates a highly competitive industry in which everyone is fighting against everyone else, which is made even more difficult by the fact that casino-related websites require incredibly robust and particular SEO.

All gambling content is depreciated by Google, making it more difficult to rank higher. This leads to a number of complications. On the one hand, no webmaster wants to link to content that will result in a decline in their ranks. Second, an SEO professional does not have a lot of options when it comes to guest posts and backlinks. They have to either pay a lot more for sponsored content or concentrate on lower-quality sites.

All these problems can be tackled with the help of an experienced SEO expert who knows how to turn shit into gold with Step by step SEO. In case you need an expert with 12+ years of experience in ranking sites(especially gambling and casino) on the top with full-proof SEO strategies, Sarkar SEO is just a click away.

Let’s dive into the details of each of the elements that lead to higher rankings on Google.

Tips and strategies for Online casino SEO

• Keyword Research

As new sites are launched on the Internet and consumer preferences shift, keywords that succeeded last year may become irrelevant in a matter of months. Furthermore, there is fierce competition for high ranks, particularly in the casino industry. It’s critical to approach keywords as a work in progress if you want to ensure that the ones you’re using are still successful.

•  Content Optimization

Because online casinos and gambling are continuously changing: betting odds vary, casino games are updated, and it’s vital to update your articles with new information, it’s important to revise your articles with additional info. SERPs will crawl your site and detect that it has been changed, resulting in a ranking boost.

• Produce unique content.
• Understand the industry you’re writing about and create content that people want to read. 
• Understand the industry you’re writing about and create content that people want to read. 
• Discuss recent studies that are relevant.
• Maintain a healthy balance of evergreen and topical content.

• Relevant and search intent-based content

When it comes to posting content, prior to that we should have a goal in mind to get noticed by the relevant audience. Your content needs to be keyword-driven (intent-based) without being keyword-stuffed, and it needs to be informative and engaging.

• Guest posts from the industry leaders

Big names in the niche have a lot of loyal following that can be your target group. Suppose Joey educate people about casino and gambling and so many people follow his advice, If you hire joey for writing an in-depth guest post for you the chances are more for your brand to get noticed by joey’s audience.

• Great understanding of industry trends

Just like every other market trend, casino trends keep on shifting every month, you should write and consume more about the industry to give the truest and trending updates to your customer.

• Prepare a plan of content

Before posting plan your content in a way that your audience anticipates your upcoming piece and knows what’s brewing. To make a connection with your audience with your content is to give them everything they are looking for so that they don’t get to go anywhere else.

• User reviews on their websites

Reviews are very powerful, Before choosing between two or more companies or businesses, the majority of customers browse reviews of the businesses. Having customer reviews available on your homepage attests to the quality of your service and allows you to see what suggestions and criticisms your audience encountered while exploring your content.

• Customer engagement and problem solving

You might have lots of traffic coming to your site daily but do these people really engage with your content if they do not, you need to question yourself about the content and your process. Solving real-life problems will make you stand out of crowd, they know what you do but when you engage with them they trust you with their money. Online casino and gambling customers may have many questions in their minds. So, to get them to trust you start solving their problems

• Website accessible to SERPs

Make your website easy and clean which is also crawlable by SERPs.If your website is brand new, it will take some time for it to get indexed by Google. However, there are a few recommendations we can make to help you get your website indexed quickly.

First and foremost, your ‘About Us’ and ‘Contacts’ pages should be updated. Search Engines recognize that you are not a robot and that your website is real if you include your contact and professional information on the website.

Second, try to provide a link to your website on an authoritative page that is already included in Google’s search results.

• Make sure your website is mobile-friendly

Everyone owns a mobile, it’s a no hidden secret, Make your website for everyone. Be it an iOS user or an android, every time someone lands at your website the experience should be smooth and friendly.  Mobile devices account for the majority of the traffic. Mobile phones, tablets, and other mobile devices accounted for 51.53 percent of global traffic.

Apart from having a mobile-friendly website, it is critical for online casinos and gambling companies to have an app that allows customers to effortlessly browse through odds, live scores, casino games, and other content. Creating an accessible app that provides a positive betting experience for your customers can enhance your brand and website traffic.

• Solid Link profile

Because the nature of the domain is unique and demanding, Online casino link building differs from traditional link building. However, the highly competitive nature of the casino industry mandates link-building efforts in order to maintain a competitive edge in terms of search engine rankings and trust. While ranking is still important, you need to go above and above in terms of developing trust for your website because Google has a hostile perception towards gambling sites.

• Ensure Solid Internal Linking

Internal links are an important aspect of any SEO plan. Internal links can be found on practically every web page. Even if you don’t realize it, you’re probably already utilizing them.

By allowing search engine crawlers to index more content, having several web pages tied to a single domain boosts your chances of being ranked.

Internal linking is also a vital component of your user experience because it allows consumers to access related content or find what they’re looking for more quickly, reducing Loading time.

• Regular Site Audit to Find SEO Issues

An SEO audit is a process of finding issues or faults that may be preventing your site from ranking well on Google and other search engines. An SEO audit is made up of several components, including:

Ensure that Google is crawling, indexing, and presenting your site appropriately.

Checking for on-page SEO issues on your website

Examining your off-page SEO for potential faults on other people’s websites that are related to or link to yours

It makes no difference how much money you spend on advertising if you don’t have effective SEO strategies in place. One that places a strong emphasis on research, competitor analysis, and providing high-quality content to a specific audience.

Ranking in the iGaming SEO area is difficult, and it will take persistence to succeed. But it’s not that hard when you have an expert with you. Yes, we have been established in this niche and helped 100+ websites in igaming, especially online casinos to get deserving rankings. Here are some results we generated for our clients globally.

Indonesia Ranking Stats

Thailand Ranking Stats

To get such results for your business, feel free to contact us and open new possibilities of success for your igaming business.

Mail – sarkar@sarkarseo.com

Whatsapp @ +91 8824988283

Skype –  sarkarkumar09