If you own a website, there’s a huge chance that the most recent time you upload a photo, it just came from a stock photography site.
However, you’ll be surprised to know that it isn’t image optimization. When it comes to SEO, being knowledgable in optimizing images for your website is a very significant thing.
Without propoer image optimization, you’re wasting what could be a potentially exemplary SEO asset. The following are some tips you to help you be more knowledgable in image optimization:
1. Make Mobile-Friendly Images
The first tip for image SEO is that you have to make sure that you have responsive images. Meaning, the image that you upload will adjust accordingly to which gadget the user is using- whether they’re using mobile or desktop.
By doing this, it could give you higher rankings and an improved user engagement.
2. Upload Unique Images
The next step in image optimization is that you have to upload unique images rather than basing your photos from a stock photography website. One of the ways to effectively engage users is to creative creative and unique content, which is why the more unique images you upload on your website, the better it is.
3. Watch Out For Copyright
Various images out there are owned by stock photo providers such as Shutterstock. You should make sure that the images you upload, as unique and appropriate they may be, don’t have a copyright conflict.
Or else, this can break the entirety of the success of your website and you’ll be sacrificing any efforts you may have made.
By violating certain copyright issues, you could be issued a notice by the Digital Millenium Copyright Act (DMCA).
4. Fix your Page Title and Description
Google actually puts into consideration your page title and description when it comes to image search algorithm. Most people tend to miss out this part because they think that optimization is focused entirely on the image, however, that’s not the case at all.
Google ranks your images based on aspects such as header tags, structured data and such. This why you should take everything into consideration with optimization, not just the images.
5. Improve Your Sitemap
When it comes to your Sitemap, whether you’re creating a new one or you have an existing one already, it’s best to add images. This greatly increases your chances with search engines showing your images and also results in more site traffic.
In the end, this will benefit your website by so much.
6. Choose The Right Format
Before adding images to your site, you have to make sure you’re using the right format- PNG or JPEG. PNG generally gives off images with better quality, however this has a larger file size.
On the other hand, JPEG may have less of a quality, but you can always adjust accordingly. Between the both of these two image formats, PNG is still the better option.
In the end, image optimization isn’t as simple and basic as it looks. Especially with certain advancements today, knowing how to work your way through media is bound to be an advantage.