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The SarkarSEO Blog

The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Glimpses of Google’s Plans to Amp Up Website Rankings

By Shilpi Mathur May 20, 2024
In the upcoming core update, Google aims to reward better websites that offer high-quality content. They are currently evaluating methods to implement this improvement effectively. Demonstrating a genuine commitment to providing helpful and valuable content is the optimal strategy for enhancing search rankings. However, recovering from the impacts of core…

Ethical Considerations for AI in SEO Practices

By Shilpi Mathur May 20, 2024
Explore the significance of adopting an ethical stance towards AI in SEO. Gain insights into employing AI technologies conscientiously, prioritizing accuracy, and safeguarding user privacy. AI presents opportunities for brands and marketers to enhance efficiency and productivity, albeit with imperfections and drawbacks. As AI becomes increasingly integrated into SEO workflows…

Why Google’s New Helpfulness Signals May Still Miss the Mark

By Shilpi Mathur May 20, 2024
Google might adjust the helpful content signals to allow new pages to rank better. This could explain why some sites need to see improvements.   Google’s John Mueller suggested potential changes to sitewide helpful content signals to help new pages rank. However, there are reasons to believe that even if…

Elevating SEO: Crafting with Design Thinking

By Shilpi Mathur May 18, 2024
Enhance your SEO strategy by utilizing a design thinking framework, fostering the creation of search campaigns that are more impactful and deeply attuned to user needs and preferences.   One aspect I find fascinating about SEO is its inherent duality. We engage both hemispheres of our brains: The creative right…

7 Powerful Strategies for Distributing B2B Content

By Shilpi Mathur May 18, 2024
Content marketing is crucial for B2B, but creating great content is only half the battle. The key to success lies in distributing it to the right audience through the right channels.   The most effective B2B content distribution channels are: Email (87%) LinkedIn (81%) X (formerly Twitter) (80%) Facebook (80%)…

Revealing Unconventional SEO Insights: 6 Controversial Perspectives

By Shilpi Mathur May 17, 2024
The impact of search algorithm changes is hitting with the force of a Taylor Swift breakup anthem. The discourse has been buzzing with discussions on core updates, the importance of helpful content, combating reputation abuse, and more. With OpenAI's development of a search engine and the anticipated expansion of Google's…

Boosting Leads and Sales Through Integrated SEO and PR Strategies

By Shilpi Mathur May 17, 2024
Unlock the potential of seamless integration between full-funnel SEO and PR. Discover strategies to shape audience behavior and attain prominent search engine rankings.   Combining digital PR and SEO within a comprehensive full-funnel approach shapes audience behavior and secures top-tier rankings in search engines. In my recent webinar hosted by…

Apple’s Smart Search Engine to Provide Webpage Summaries

By Shilpi Mathur May 17, 2024
Apple's new Intelligent Search will provide webpage summaries in response to search queries, while the new Apple Web Eraser offers a permanent solution for content removal.   A report based on independently verified accounts indicates that Apple’s Safari 18 will include an Intelligent Search feature that summarizes webpages in response…

Fading Footprints: Delving into Content Decay

By Shilpi Mathur May 15, 2024
In the latest installment of the Search Off The Record podcast, the team delves into "content decay" and its implications for web content. Content decay signifies the natural process by which online content becomes outdated as time progresses. However, the discussion emphasizes that not all decayed content warrants removal. The…

Deciphering Google’s Content Longevity Strategies

By Shilpi Mathur May 15, 2024
Google advocates for managing outdated website content instead of outright deletion: Retain Historical Value: Rather than deleting old content, prioritize preserving its historical significance. Employ Clear Notifications: Inform readers about outdated content through clear notices, annotations, and transitional pages. Establish Auditing Processes: Implement systematic auditing processes to manage content freshness…

Decoding Google’s Approach to Search Update Transparency

By Shilpi Mathur May 15, 2024
Google consistently refreshes its search algorithms with thousands of tweaks every year, often without prior announcement, stirring conversations about transparency. Google continually modifies its search algorithms and systems. The majority of these updates occur without prior notice or detailed explanations. The absence of communication has raised questions among users.  …

Decay Dilemma: Unmasking SEO’s Silent Killer

By Shilpi Mathur May 15, 2024
Google's John Mueller and Lizzi Sassman recently addressed a query regarding Content Decay, a pressing issue that surprisingly deviates from content-related concerns.   During a recent session, Lizzi Sassman and John Mueller from Google responded to a query about Content Decay, expressing bewilderment at the term as they hadn't encountered…

Google’s Cautionary Note on Content Updates: Beware of ‘Sneaky Redirects’

By Shilpi Mathur May 15, 2024
Google advises against employing "sneaky redirects" with rel=canonical tags during website content updates. Google cautions against utilizing rel=canonical tags to redirect outdated content. Redirecting or maintaining both pages rather than misusing rel=canonical is preferable. Improper redirects may be perceived as an attempt to manipulate search rankings.   Google has cautioned…