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The SarkarSEO Blog

The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Google’s New Search Rater Guidelines: What’s Changed & Why It Matters

By Shilpi Mathur January 29, 2025
Google has rolled out its first major update to the Search Quality Rater Guidelines since March, addressing AI-generated content and introducing new forms of spam. While these guidelines don’t directly influence search rankings, they provide critical insights into how Google assesses content quality. Key Takeaways from Google’s Latest Update  …

Alt Text and SEO? Google Says You’re Thinking About It Wrong

By Shilpi Mathur January 29, 2025
John Mueller, a Google Search advocate, recently reshared a post by Jeffrey Zeldman on Bluesky, reminding publishers and SEOs of the proper way to use alt text. He also linked to the W3C’s alt text decision tree, a tool designed to guide web creators in making accessibility-first choices. The key…

Google AI Overviews Are Taking Over Search—74% of Queries Impacted!

By Shilpi Mathur January 29, 2025
A new study by Authoritas reveals that AI Overviews (AIOs) are present in nearly one-third of Google searches, with a significant impact on problem-solving and question-based queries. The research, based on an analysis of 10,000 keywords across seven U.S. industries, highlights how AI-generated results influence organic search visibility and user…

Google Supercharges Circle With AI-Powered Search Updates

By Shilpi Mathur January 24, 2025
Google is enhancing its “Circle to Search” tool, making it a game-changer for marketers, businesses, and Android users.   What Is Circle to Search?   This innovative tool allows you to circle, scribble, or tap on anything visible on your phone screen to instantly search the web—without switching apps.  …

AI Takeover? Why Google’s CEO Thinks ChatGPT Could Be the Next ‘Google’

By Shilpi Mathur January 21, 2025
Google is gearing up for a pivotal 2025, focusing heavily on scaling Gemini, its AI-powered large language model, as a leading consumer application. During a recent strategy meeting, Sundar Pichai, Google’s CEO, rallied employees around a bold vision: accelerating AI innovation and delivering faster, more consumer-focused products to maintain leadership…

Boost Your Rankings Overnight with These Structured Data Hacks!

By Shilpi Mathur January 21, 2025
A recent investigation has revealed a significant challenge for websites relying on JavaScript to inject structured data: many AI crawlers cannot access this information. To ensure visibility in AI-driven search engines, web developers and SEO professionals must adopt alternative strategies like server-side rendering (SSR) or static HTML. The Problem: AI…

Google’s New Documentation Drops SEO Bombshells You Can’t Miss!

By Shilpi Mathur January 21, 2025
Google recently updated its Estimated Salary (Occupation) Structured Data documentation with subtle but impactful changes. While these edits didn’t make it into their changelog, they offer valuable insights into how precise content optimization can improve both user experience and search performance. Let’s break down the updates and the lessons they…

What’s Taking Over YouTube? 7 Trends You’ll Regret Not Knowing!

By Shilpi Mathur January 20, 2025
YouTube's latest reports are shaking up the digital world. In 2024, the platform dropped not one, but TWO Culture & Trends reports, signaling that we might be seriously underestimating the power of these trends. The first report, released mid-year, dropped a bombshell: "Fans are no longer passive consumers—they're now driving…

SEO Data Wars: Why Google and Your Tools Don’t See Eye to Eye!

By Shilpi Mathur January 20, 2025
A recent change to Google’s systems has caused widespread disruptions for several popular SEO rank and data tracking tools, leaving users without crucial data. The changes, implemented on January 15, have blocked many scrapers and APIs, leading to data lags and outages across the industry.   Which Tools Are Affected?…

2025’s SEO Winners Are Doing This to Benchmark Their Success

By Shilpi Mathur January 20, 2025
With SEO’s ever-changing landscape, 2025 is the perfect time to evaluate your SEO efforts, establish benchmarks, and craft a data-driven roadmap for sustainable growth. This comprehensive guide has the fundamentals of SEObenchmarking and provides actionable steps to measure and improve your search performance.   Here’s what we’ll dive into: Understanding…

Don’t Make These 18 Devastating SEO Keyword Mistakes!

By Shilpi Mathur January 20, 2025
SEO marketing campaigns thrive on effective keyword research. But getting it wrong can derail your efforts. Let’s uncover 18 common keyword research mistakes that could be holding back your performance and how to fix them.   1. Ignoring Search Intent Too many marketers focus solely on search volume and overlook why users…

Rank #1 on Google Overnight? These 9 Steps Might Just Do It

By Shilpi Mathur January 18, 2025
SEO has come a long way since Google launched in 1998. While algorithms now factor in personalized results based on user behavior, location, and device, one thing remains clear: your organic traffic is directly tied to your position in the search results. If you’re ranking high, the traffic follows; if you’re not…