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The SarkarSEO Blog

The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Stop Ignoring Error Pages! Google Says They Could Destroy Your Traffic

By Shilpi Mathur December 6, 2024
Google has issued a stark warning about a growing SEO threat: error pages grouping with regular pages, creating "black holes" that can remove your content from search results—possibly forever. These “black holes” occur when Google mistakenly clusters error pages with regular pages that look too similar. Once a page is…

Google Just Set the Rules for Love Ads—Here’s What’s Changing!

By Shilpi Mathur December 6, 2024
Google is introducing a new Dating and Companionship Ads policy starting March 4, requiring advertisers to obtain certification to run dating-related ads. The policy introduces stricter oversight and additional restrictions to ensure a safer and more trustworthy advertising environment for users.   Key Policy Changes   Under the new rules, advertisers must…

Noindex or Disallow? Master Robots.txt Like a Pro in Minutes!

By Shilpi Mathur December 5, 2024
Google’s Martin Splitt recently cleared up confusion around the use of robots.txt directives and noindex tags in a YouTube video, emphasizing the distinct purposes of each and why they shouldn’t be mixed.   Don’t Combine Noindex and Disallow   Splitt warns against using the "noindex" tag and the "disallow" directive…

Drag-and-Drop Drama: Which Builder Reigns Supreme in Accessibility?

By Shilpi Mathur December 5, 2024
A new report on website accessibility has revealed surprising results among content management systems (CMS) and website-building platforms. WordPress, often criticized for accessibility limitations, scored well in this study, but the ultimate winner might catch you off guard.   The HTTP Archive Report   The findings come from the HTTP…

One Weird Hosting Trick to Save Crawl Budget and Boost SEO

By Shilpi Mathur December 4, 2024
Google has unveiled valuable tips on managing your website's crawl budget as part of its new “Crawling December”series. The first post dives into the basics of crawling and offers actionable advice for SEOs and developers to optimize their sites for better indexing. Here’s a breakdown of the insights:   The Case…

Google’s Market Share Crumbles: The European Exodus Explained

By Shilpi Mathur December 4, 2024
Google's dominance in the EU search market is slipping, and marketers need to take note. Here's why:   The Regulatory Siege   Digital Markets Act (DMA): The EU's DMA forced choice screens on mobile and desktop, ending Google'sdefault search engine advantage. GDPR & Antitrust Fines: GDPR and a €4.34 billion fine in…

The Untold Story of AI Search in 2024: What Structured Data Shows Us

By Shilpi Mathur December 4, 2024
The structured data landscape in 2024 has transformed significantly, driven by AI-powered search engines, the need for machine-readable content, and the imperative to ground large language models (LLMs) in factual data. This shift marks a departure from traditional SEO practices to a more sophisticated ecosystem supporting AI discovery systems. Notable…

This Proven SEO Hack Will Revolutionize Your Traffic Game—Forever!

By Shilpi Mathur December 3, 2024
Maximizing SEO potential requires more than a one-time effort. The key lies in consistent optimization, regular monitoring, and strategic refinement. Yet, many still approach SEO with a "set it and forget it" mentality, expecting sustainable growth from a single implementation. “Can’t you just do a one-time fix?” If this mindset…

Steal These Hacks to Dominate Your Niche with Content Pillars!

By Shilpi Mathur December 3, 2024
Establishing yourself as an authority in your niche isn’t just a vanity metric—it’s a powerful way to grow your business. When your website becomes a trusted source of valuable information, it attracts more visitors, boosts conversions, and builds a loyal audience that trusts your expertise. High-quality, well-structured content is the…

Think Your SEO is Solid? These Hidden Website Flaws Say Otherwise

By Shilpi Mathur December 3, 2024
Your website’s hosting provider is more than just a technical choice—it’s a vital foundation for your online success. From site speed and uptime to customer trust and overall branding, the hosting you choose can make or break your digital presence. Yet, many businesses remain tied to subpar hosting providers, often…

SEO is Dead – Unless You’re Using THIS Content Strategy

By Shilpi Mathur December 2, 2024
SEO-driven content often boosts traffic but struggles to convert visitors. The solution? A video-first content strategypaired with search-optimized transcripts. This approach nurtures leads, builds trust, and aligns seamlessly with a true marketing funnel. In this article, we’ll explore why video content outperforms traditional blogs and how to make it work for…

The Secret Weapon Google Uses to Measure Your Site’s Popularity

By Shilpi Mathur December 2, 2024
Chrome’s Site Engagement Metrics are a set of measurements that track how users interact with websites through the browser. They are designed to enhance the user experience by prioritizing resources and features for sites users engage with most. These metrics are publicly documented as part of the open-source Chromium Project, ensuring fulltransparency.…

AI Trends Report Reveals the New Normal for 2024

By Shilpi Mathur December 2, 2024
Google's AI Overviews (AIOs) generally stabilized throughout October and November, but granular travel-related queries surged by an astonishing 700%. As we move into the holiday season, October's data highlights notable shifts across industries, including growth in certain areas, stabilization in others, and changes in content preferences. These insights present marketers…

Google Loves Topic Clusters! Here’s How to Make Them Work for You in 2025

By Shilpi Mathur November 30, 2024
Building a successful SEO campaign isn’t just about targeting keywords anymore—it’s about establishing topic authority. Enter topic clusters, the game-changing strategy that helps you map content by user intent, create a hub-and-spoke structure, and dominate the SERPs. This guide will help you through every step, from research to design, ensuring your content…