Over the past year, we’ve all witnessed numerous changes in the ever-evolving landscape of SEO. In this dynamic year of 2023, we can be confident that further developments have occurred. Nevertheless, the fundamental pillars of SEO—backlinking, keywords, website speed, and high-quality content—remain steadfast.
While advanced SEO may seem intricate, it fundamentally aligns with Google’s perspective on the usefulness of your website and content to users. To excel in this realm, foster innovation, devise unique problem-solving approaches, implement best business practices, and employ suitable techniques to enhance your search engine results page (SERP) ranking.
SEO is incredibly important for businesses as it helps with brand awareness by generating website traffic. When more users know about your business, you increase the chances of skyrocketing your sales.
What is Advanced SEO?
Advanced SEO encompasses techniques that may not be widely recognized by novice SEO practitioners but are well within the purview of seasoned experts with advanced knowledge and experience. Advanced SEO pertains to technical SEO and the latest updates incorporated into Google’s ranking algorithm.
Whether these techniques are considered exceptional or not, nothing should hinder you from mastering and utilizing them to enhance your SEO prowess significantly.
Let’s delve deeper.
If you’re delving into advanced SEO techniques, you already possess a foundational understanding of SEO. Moreover, you’re likely well-versed in SEO practices such as keywords, backlinking, and business listings—rinse and repeat. Yet if you seem for a brush-up or want to dig more about SEO and keyword research then don’t hesitate to visit our latest blogs.
Below are advanced SEO techniques that you can use for your website. These are effective and proven to help you increase traffic and eventually drive more sales.
1. Write Long-form Content
Consistently publishing longer and more informative content significantly enhances your likelihood of securing a coveted spot on the first page of Google search results.
Furthermore, such content pieces tend to attract a more significant number of backlinks compared to shorter blog posts.
However, it’s important to note that while content length plays a crucial role, shorter blog posts can still achieve respectable rankings.
The key lies in consistently delivering high-quality, long-form content that directly aligns with the themes and objectives of your website. Failing to do so might result in shorter yet valuable blog posts outperforming longer ones.
To optimize your chances of securing a place on Google’s first page, prioritize creating comprehensive blog posts. Ensure they cover various relevant details and provide substantial value to your readers.
Another tip for getting the most of writing long-form content is to optimize relevant keywords and rank for them.
For targeted keywords, ask yourself what information someone would want to know about these keywords and start from there.
Refreshing Old Content
If you’d rather not begin anew, contemplate enhancing your current webpages.
Expanding an existing 1000-word piece to a 2000-word article can significantly improve your odds of securing a spot on the first page of search engine results.
Older posts may have already garnered readership and established authority, but they often prove easier to rank than newer entries.
Additionally, it’s advantageous to augment your existing blog posts by supplementing them with extra informative content for your audience’s benefit.
Consider delving into trending topics or posts that hold substantial potential.
Ultimately, your primary focus should be delivering top-tier, high-quality content to augment your traffic and engagement.
2. Enhance the Overall User Experience Across All Your Sites
One of the remarkable aspects of Google is its ability to deliver precisely what you seek efficiently.
When you initiate a search for SEO techniques to boost traffic or the finest SEO techniques, Google promptly presents you with precisely the information you require. It consistently furnishes the most optimal results for each query.
Like Google, you will need to also provide the best customer experience for your visitors so they are likely to visit your website again.
Providing relevant content is one. Another thing you can do to increase traffic is by improving their user experience.
Readers place their trust in high-quality websites, demonstrating a greater inclination to purchase from platforms with professionalism and credibility.
However, if your website appears unprofessional and suffers from sluggish loading times, it’s unwise to anticipate a return visit from readers.
In such instances, users are more inclined to revert to search engine results and explore alternative websites.
Making Posts Easy to Read
Readability is important to users. Apart from writing high-quality content, you do need to make sure that your posts have shorter paragraphs. 3-4 sentences for each section will suffice.
It’s advisable to vary sentence lengths to enhance readability, as excessively long sentences may challenge confident readers. The inclusion of subheaders also facilitates content scanning.
It’s worth noting that not all readers peruse the entire content in depth; some prefer to skim and extract specific information. Employing subheaders can significantly assist in this regard.
When conveying facts, statistics, or examples, bullet points prove to be an effective format.
Extensive blocks of text might overwhelm confident readers, so consider incorporating images to provide additional visual context and clarity.
Increase Site Speed
The speed of your website can be the determining factor for its performance on Google’s results page and the likelihood of repeat visitors.
Ideally, your webpage should load in no more than 3 seconds. Any delay beyond this threshold prompts users to abandon your site in favor of others.
For many consumers, page speed is a crucial factor when deciding whether to purchase an e-commerce platform.
Neglecting to address this aspect could result in substantial revenue loss.
To increase sales, prioritize enhancing your website’s speed and assessing its responsiveness to user needs.
3. Ensure the Website is Mobile-Friendly
Today, it’s now standard to have mobile-friendly websites. Why? Google recently announced that it will use a mobile user experience for crawling sites.
It will be indexed ahead of the website version. As a site owner, make sure that you focus on your user’s mobile experience.
More than 50% of the daily searches are on mobile devices. 77% of Americans own a mobile phone and 79% of this has made purchases on their phones.
Making your website mobile-friendly can also boost organic search results. You will more likely rank higher if your website performs better on mobile.
You can no longer afford not to make your site mobile-friendly especially if you want to increase conversions and sales. Almost half of the online sales come from mobile devices and it’s still growing.
While it’s still important that your website appears well on desktop pages, mobile needs to come first.
Make sure that you have a responsive web design. Your website should read well not just on desktop but across all devices.
4. Optimize Content for Keyword Relevance
An effective SEO technique and strategy entails the incorporation of LSI (Latent Semantic Indexing) keywords—words and phrases associated with a specific topic.
Google regards these as “quantifiable” indicators. Rather than merely stuffing keywords into your on-page SEO content, it’s essential to utilize LSI keywords strategically to enhance traffic and search engine performance.
Google wants to see relevant content to your pages. If you are targeting let’s say, SEO techniques 2022 or SEO techniques for blogs, provide more content that is beyond these two keywords.
For example, you want to target “Cats” you may also include pictures and videos of cats and even breeds. Use the right LSI keywords for these so Google would likely put you on the first page of the search engine results.
Tools such as Surfer SEO or Clearscope can help you find the LSI keywords that you can include in your posts.
5. Find Out What Your Target Market Wants
Just as Google creates tools to gather pertinent data and leverages it to construct a robust search engine, you, too, should strive to discern your customers’ valid preferences.
By comprehending your audience’s needs and desires, you can craft content that captivates and engages them effectively.
Always listen to customer feedback and act upon them. If they constantly ask about a certain product or service, it is likely that they want more information about it.
Their opinion matters as that would help you find out what your customers need.
Using Google Analytics
Regarding content, Google Analytics proves to be an invaluable tool. It enables you to identify your most popular posts, allowing you to create similar content or optimize existing ones.
Examine key metrics such as page views, bounce rates, and exit percentages. The average time spent on each page offers insight into reader engagement.
Leverage the data from Google Analytics to understand your customers’ preferences and desires better.
Getting Feedback Through Social Media
Social media is still extremely powerful. Use this to your advantage especially if you are still new in the market and still trying to build more authority.
Utilize Quora as a valuable resource for discovering the questions your readers are posing. Additionally, please pay attention to comments on social media platforms, as they can offer valuable insights.
Another effective strategy is to employ Buzzsumo to identify posts that have garnered the most social media shares.
While increasing traffic through relevant content is essential, delivering content that caters to your readers’ interests is equally crucial.
This approach boosts traffic and enhances your conversion rates, ultimately driving more successful outcomes.
6. Post Valuable and Relevant Content on Social Media
For novice website owners, achieving a high Google ranking can be challenging, especially when Page Authority and Domain Authority are still nascent.
However, there’s a workaround to address this situation. You can harness the power of social media to augment your website traffic and bolster your online credibility.
To increase Page Authority – which is the likelihood that your webpage will rank in search engine results — publish relevant long-form content, work on your main keywords and LSI and improve on-site readability.
For the Domain Authority – the likelihood of your entire domain to rank – leverage your social media.
Make sure that you have a high engagement for Facebook, Instagram, Twitter, and also Quora or Slideshare.
7. Backlinks with Podcast
Undoubtedly, link building can be a challenging endeavor, mainly when you’re operating a new website without established domain authority. Imagine diligently following all the necessary steps, including meticulous keyword research and creating highly relevant content, yet failing to secure a first-page rank on Google due to needing more backlinks.
Podcasting is a potent marketing tactic that facilitates targeting and engaging your niche’s consumer base. Surprisingly, podcasting remains underappreciated in marketing and is often overlooked within the SEO community as a bona fide SEO strategy.
What sets podcast appearances apart is their relative ease in acquiring backlinks compared to the arduous process of crafting and securing guest posts on websites. The latter typically entails the substantial effort of composing an article and navigating the intricate processes required for publication. In contrast, podcast appearances primarily involve the art of presentation and conversation, making it a more straightforward route to securing valuable backlinks.
8. Optimize Content for RankBrain
An advanced SEO strategy involves leveraging RankBrain for optimization, as it ranks as the third crucial factor in website rankings.
RankBrain harnesses the power of artificial intelligence to analyze search results, effectively bridging the gap between specific searches and delivering the most pertinent outcomes.
This AI-driven system learns intricacies related to specific content and its correlation with the keywords users utilize, enabling more refined and accurate search results.
To optimize for RankBrain, never overstuff keywords in your content. Use synonyms or related keywords instead.
For example: Do not just use “Images” for the keywords. Writing naturally also helps. You may use “photo” or “picture”. It will help Google understand your content better.
SEO can indeed be intricate, especially given Google’s ever-evolving algorithms. However, specific strategies have consistently demonstrated their effectiveness.
You can rest assured that implementing these strategies has the potential to boost your website’s traffic significantly. Always remember that providing relevant content to your readers remains a cornerstone of SEO success.
As webmasters, we all share the goal of elevating our search rankings and attracting more website traffic. While some of us attain our desired objectives by employing effective SEO techniques, continually refining our strategies is crucial in this ever-evolving digital landscape.
In this new era, we strongly advise that you employ the most suitable tactics and techniques to optimize your website. Furthermore, staying consistently updated with the latest SEO trends is imperative to maintain a competitive edge.
We’re eager to hear about your unique advanced SEO techniques. Please feel free to share them with us in the comments section below.