SEO is incredibly important for businesses as it helps with brand awareness by generating website traffic. When more users know about your business, you increase the chances of skyrocketing your sales.
Below are advanced SEO techniques that you can use for your website. These are effective and proven to help you increase traffic and eventually drive more sales.
1. Write Long-form Content
Consistently publishing longer and informative content increases your chances of getting into the first page of Google results.
Moreover, they can generate more backlinks as opposed to shorter blog posts.
While content length is important, this doesn’t mean though that shorter blog posts do not rank well.
It’s imperative to post good long-form content and that is relevant to your website. Otherwise, high-quality short blog posts may outperform them.
To maximize your chances of getting on the first page of Google, ensure that you publish in-depth blog posts.
You need to cover as much detail as possible and they need to be valuable to the readers.
Another tip for getting the most of writing long-form content is to optimize relevant keywords and rank for them.
For targeted keywords, ask yourself what information someone would want to know about these keywords and start from there.
Refreshing Old Content
If you do not want to start from scratch, consider expanding on your existing pages.
You may want to expand 1000 words to 2000 words to increase your chances of getting on the first page of search engines.
Because older posts may have already gained readership and authority, it is easier to rank them than newer posts.
It’s good to also boost existing blog posts by providing additional informative content to the readers.
Consider trending topics or posts you think will have more potential.
To increase traffic, focus only on providing high-quality content.
2. Enhance the Overall User Experience Across All Your Sites
One of the best things about Google is it can effectively provide you with what you are looking for.
When you search for SEO techniques to increase traffic or best SEO techniques, it gives you exactly what you need. They give out the best possible results for each search.
Like Google, you will need to also provide the best customer experience for your visitors so they are likely to visit your website again.
Providing relevant content is one. Another thing you can do to increase traffic is by improving their user experience.
Readers trust high-quality websites. They are more likely to buy from a website that looks professional and trustworthy.
If your website looks unprofessional and is very slow to load, do not expect readers to come back.
Users will only go back to the search engine results and click on another website.
Making Posts Easy to Read
Readability is important to users. Apart from writing high-quality content, you do need to make sure that your posts have shorter paragraphs. 3-4 sentences for each paragraph will suffice.
Consider mixing sentence lengths as very long sentences may be difficult to read for some people. Sub-headers can also help your readers scan the content.
Some readers do not really read the entire content; they may just skim through them and look for the information that they want. Putting sub-headers can help you with this.
When you are presenting facts, stats or examples, bullet points usually work.
A lot of text may overwhelm some of your readers. Include some images too for more illustration.
Increase Site Speed
Speed can make or break your site in Google’s results page. In addition, your readers will not likely visit your website again.
It should not take more than 3 seconds for your webpage to load. Otherwise, users leave your site and move on to the next.
Most consumers consider page speed as one factor for buying from an e-commerce site.
You could lose a lot of revenue if you do not improve in this area.
Boost your speed and gauge how responsive your website is to get more sales.
3. Ensure Website is Mobile-Friendly
Today, it’s now standard to have mobile-friendly websites. Why? Google recently announced that it will use a mobile user experience for crawling sites.
It will be indexed ahead of the website version. As a site owner, make sure that you focus on your user’s mobile experience.
More than 50% of the daily searches are on mobile devices. 77% of Americans own a mobile phone and 79% of this has made purchases on their phones.
Making your website mobile-friendly can also boost organic search results. You will more likely rank higher if your website performs better on mobile.
You can no longer afford not to make your site mobile-friendly especially if you want to increase conversions and sales. Almost half of the online sales come from mobile devices and it’s still growing.
While it’s still important that your website appears well on desktop pages, mobile needs to come first.
Make sure that you have a responsive web design. Your website should read well not just on desktop but across all devices.
4. Optimize Content for Keyword Relevance
One of the best SEO techniques and strategies also involves including LSI keywords or words and phrases that are related to a certain topic.
These are also called “quantifiable” signs by Google. You can’t just cram keywords to your on-page SEO a lot of times, make sure you use LSI keywords to increase more traffic.
Google wants to see relevant content to your pages. If you are targeting let’s say, SEO techniques 2020 or SEO techniques for blogs, provide more content that is beyond these two keywords.
For example, you want to target “Cats” you may also include pictures and videos of cats and even breeds. Use the right LSI keywords for these so Google would likely put you on the first page of the search engine results.
Tools such as Surfer SEO or Clearscope can help you find the LSI keywords that you can include in your posts.
5. Find Out What Your Target Market Wants
Google develops tools for acquiring relevant data and uses this data to build a powerful search engine.
Like Google, find out what your customers really want. Understanding your readers helps you develop content that will draw them in.
Always listen to customer feedback and act upon them. If they constantly ask about a certain product or service, it is likely that they want more information about it.
Their opinion matters as that would help you find out what your customers need.
Using Google Analytics
When it comes to content, Google Analytics is extremely helpful. Check what your popular posts are and start publishing similar content or optimizing old content.
Look at the page views, your bounce rates and the exit percentages. The average time tells you how long readers spend on each page.
Use your Google Analytics data for knowing what your customers really want.
Getting Feedback Through Social Media
Social media is still extremely powerful. Use this to your advantage especially if you are still new in the market and still trying to build more authority.
Use Quora for finding out what questions your readers are asking. Listening to social media comments also helps.
Another is to use Buzzsumo for your posts that have the highest social media shares.
It’s one thing to increase traffic by providing relevant content. Publishing content that your readers want is another.
The latter helps you get more conversions.
6. Post Valuable and Relevant Content on Social Media
Newer website owners may find it difficult to rank in Google as Page Authority and Domain Authority are still low.
There is a workaround for this. You can use social media to help you increase traffic and gain more credibility.
To increase Page Authority – which is the likelihood that your webpage will rank in search engine results — publish relevant long-form content, work on your main keywords and LSI and improve on-site readability.
For the Domain Authority – the likelihood of your entire domain to rank – leverage your social media.
Make sure that you have a high engagement for Facebook, Instagram, Twitter and also Quora or Slideshare.
7. Optimize Content for RankBrain
One of the advanced SEO techniques you can use is to use Rankbrain for your SEO. The latter is the 3rd important factor for ranking websites.
Rankbrain uses AI for analyzing search results. It helps connect a certain search for providing the best results.
RankBrain learns about a particular content and it relates to keywords that people use.
To optimize for RankBrain, never overstuff keywords in your content. Use synonyms or related keywords instead.
For example: Do not just use “Images” for the keywords. Writing naturally also helps. You may use “photo” or “picture”. It will help Google understand your content better.
SEO may be complicated especially when Google constantly changes its algorithm. But these strategies have been proven effective.
Rest assured, it can double your traffic. Just remember to always provide relevant content to your readers to be successful with SEO.