Making use of SEO strategies is one of the most effective ways to boost the success of your business. By carefully designing your company’s website to help it rank higher on search engines, you can reach a much wider audience and potentially gain more loyal customers.
One of the most powerful tools you can use as part of your SEO strategy is a software suite known as AHREFS. This platform lets you identify any SEO-related issues on your website and analyze the current SEO strength of your site, among many other things.
When you first begin using AHREFS, you might have a lot of questions about how to navigate the toolset. How can you utilize the keyword explorer? What are some effective ways to check the backlinks on your site? How much can you expect to pay for these services?
No matter what you might be wondering, we have the answers you need. Here’s what you need to know about this popular digital marketing tool and how it can help you reach your business goals.
What Is AHREFS?
To get the most out of AHREFS, it’s important to learn as much as you can about this valuable toolset. Whether you’ve recently discovered the platform or have already tried it out for yourself, here are some tips for familiarizing yourself with the various aspects of it.
At its core, AHREFS is a toolset that helps users analyze the backlinks and SEO content on their websites. It offers a wide variety of services to users, allowing them to help their websites rank higher on search engines. Some of the notable services that you can benefit from include the following:
- Backlink Analysis
- SERP History Analysis
- Keyword Ranking Alerts
- Search Traffic Estimations
- Content Gap Analysis
Out of all these top services, AHREFS is best known for its backlink analysis feature. This feature is essential to surpassing your competition by earning quality backlinks.
The search traffic estimation feature is also one of the most well-known aspects of AHREFS, as it gives businesses the ability to improve their user experience and boost their brand awareness through the use of SEO tactics.
However, these features only begin to scratch the surface of what AHREFS has to offer. This software suite gives companies the opportunity to delve into true online success in various other ways. To begin, we’ll take a look at each of these tools in more detail.
Backlink Analysis
When you begin using AHREFS, one of the first features you should explore is the AHREFS backlink checker tool.
Unlike other digital marketing suites, AHREFS lets you gain a thorough understanding of how your competitors are using backlinks so that you can try to replicate their strategies.
To access the backlink checker, simply head over to Overview and click on Backlinks. Once you reach the Site Explorer, open up the Referring Domains reports.
By examining these reports, you’ll have the opportunity to see which types of link building strategies your competitors are using. In addition, you’ll have the unique ability to determine which links are working for them and which ones aren’t.
With this kind of insight, it’s easier than ever to surpass the level of your competition. It’s important to take action right away once you’ve spotted several links that can easily be replicated.
If the same links led your competitors to your success, it’s likely that they’ll yield the same results for you.
SERP History Analysis
Search engine results pages (SERP) are one of the most vital ingredients in an effective SEO strategy. AHREFS recognizes this by providing a comprehensive SERP history analysis tool.
Analyzing SERP history with AHREFS is extremely simple and intuitive. To begin, all you have to do is type in a specific keyword, such as “online marketing strategies.”
The screen will then display the SERP history for that particular keyword. Not only can you see which web pages are ranking the highest for the keyword, but you also have the chance to find out how long they’ve been ranking in that position.
After you’ve gathered your data, use that information to form your own keyword strategy. Take the time to analyze the backlink profile and general SEO tactics of the top-ranking sites and see how you can improve.
Using the SERP history feature properly is crucial to boosting your visibility, so make sure you’re performing the right kind of analysis.
Keyword Ranking Alerts
Ranking higher for your chosen keyword can be challenging sometimes. When you do finally achieve that goal, you deserve to know when and how it happened.
AHREFS does just this by sending you keyword ranking alerts whenever you hit a new milestone.
A typical keyword alert normally arrives in the form of an email. In this email, AHREFS lets you know which keywords on your website have been ranking the highest. The biggest perk of this tool is the convenience it offers you.
With other toolsets, you normally have to search for a specific keyword to see how it’s performing. However, AHREFS goes the extra mile by actively analyzing over 500 million keywords to determine which ones are seeing the most success.
Be sure to carefully study these email alerts as well as the AHREFS keyword explorer and use them to improve your own SEO tactics. The more you learn about your ranking patterns, the more prepared you’ll be to change course when the time comes.
Search Traffic Estimations
Search traffic is integral to any kind of SEO strategy. To ensure that you’re keeping up with how your website is ranking on top search engines like Google and Bing, you can turn to the AHREFS search traffic estimations tool.
This feature can be found within the AHREFS keyword explorer. Simply click on “SERP Overview” to bring up the analysis page. You should see an estimation of your monthly organic search traffic for your highest-ranking web pages.
For an even more in-depth analysis, you can choose to sort these results by location. Once you’ve analyzed your search engine data for your own country, you can see how the same data compares on a global scale.
Content Gap Analysis
As someone running a business, it’s crucial for you to constantly be aware of new ways to improve every aspect of your company. At the forefront of your business is your website, which helps present your company to your audience in a compelling way.
You need to ensure that you’re getting your message across to your viewers in the most effective way possible to keep them interested in your business.
However, you can’t send the message you want to send if it’s undermined by gaps in your content strategy. With help from AHREFS, you can identify any major gaps in your content and discover how to fix them.
Open up the Site Explorer, enter your domain and head over to “Content Gap.” Next, type in up to 10 competitors when prompted.
You should then be able to see any keywords that your competitors are ranking for that your own content is missing.
Take advantage of the opportunity to get ahead of the competition by incorporating these keywords into your content for higher search engine rankings.
AHREFS Pricing
Now that you know more about everything AHREFS has to offer, you may be wondering how much it costs to enjoy the benefits of this powerful toolset. AHREFS offers several different plans that you can choose from to best suit your needs.
Each plan comes with a single monthly fee that varies based on the features included in that plan. Alternatively, if you choose to pay on an annual basis, you can enjoy two full months of AHREFS free of charge.
The four plans include Lite, Standard, Advanced and Agency. The Lite plan is priced at $99 a month, with the option of a 7-day trial for only $7.
With the Lite option, you are given 1 user seat and 5 projects. You can add additional users for $30 per user, or add extra projects for $10 per additional project. This is considered the most basic plan available.
The Standard option is priced at $179 a month and also includes a $7 trial. This plan is very similar to the Lite plan, except it comes with 10 projects instead of 5 and a total of 1,500 tracked keywords instead of only 500.
For extra features, you can invest in the Advanced plan or the Agency plan for $399 or $999, respectively. The Advanced plan accommodates 3 users, 25 projects and 5,000 tracked keywords from the outset, while the Agency plan allows 5 users, 100 projects and up to 10,000 tracked keywords.
Be sure to consider what you want to get out of AHREFS before you make a decision. This will allow you to make the most of your chosen plan.
Navigating AHREFS Like an Expert
It’s easy to get lost in all the bells and whistles of AHREFS when you’re first starting out. However, once you get the hang of this software suite, you’ll find that it’s just what you need to improve your user experience, attract a larger audience and help your business grow.
