All About Link Baiting in 2022

6 min read
All About Link Baiting in 2022


Did you know that 72% of marketers say that content writing leads to the best SEO results overall ?

However, many don’t know that their SEO can be a lot better when they’re utilizing link baiting. Alongside your traditional SEO practices, utilizing the time-old practice of link baiting can help you boost your visibility in the right way.

If you’ve never heard about link bait, it’s time you learned what it’s about and why it’s relevant for your content creation, marketing, visibility, and more in 2022.


 What is Link Bait ?


Link baiting refers to the practice of creating content that individuals will be tempted to share or refer back to. The content must be developed to be compelling to readers while linking back to other content on the same host domain.

When you’re looking to start getting into linkbait, you have to create content that is irresistible to your target demographic or insightful enough to be share-worthy for your readers.

You have to create linkable content that will be shared over various platforms numerous times to achieve the goal of link baiting truly.


Why Link Bait is An Effective Link Building Tactic


When you’re wondering why link baiting is so effective for link building, it’s simple. Link baiting attracts to get you linked back to other platforms, and you create insightful content that is valuable for those reading it.

Conversely, you could also end up using a lot of inbound and outbound links in your content for effective link building. You can reap the benefits when you’re doing it effectively as soon as your content goes live.

Advantages of Link BaitsIf you’ve been producing content for quite some time but haven’t seen the results you were hoping to see, it’s probably because your content isn’t visible.

While your content can increase your SEO efforts marginally, it might not necessarily mean that people find your content meaningful.


Creating valuable content


through link baiting is crucial if you’re looking to make your web resource more recognizable.

Provide a quick traffic boost Traffic can be driven to your web resource through various ways, but nothing does it quicker than link baiting content. Once you build links and create valuable content, search engines and users will see your web resource as credible.

It is crucial that you only use links from informational and authoritative websites, so you don’t have to worry about being recognized as a phishing website.Linking to other content is informational for your users and beneficial for your business.

You can use link building as an opportunity to establish valuable business connections with websites that you’re using content from. It can be the ideal starting point for relations with other individuals and businesses in your industry.

You can use these business connections to promote your content further through link-building efforts on their web resources.

When you’re looking to build your credibility, authority, and reputation on the Internet, you need to do it the right way. Link baiting is an opportunity to build useful content on your web resource, which users will find helpful.

It will ensure that they return to refer to it and even recommend it to other people.

It can help reinforce your brand image online and show that you are dedicated to providing quality content beneficial to others in their lives.

When other authoritative websites and platforms quote your original content, it can also help generate a better image for your brand.


Effective Types of Link Baits


If you’re looking forward to reaping the various advantages of link baiting for your website, you need to know the best ways to linkbait.

Depending on your business, which industry it operates in, and other factors, one of the following types of link baits should be workable for your needs:Comprehensive Guides, Manuals, And DirectoriesWhile viral content can be clickable, it is not necessarily shareable or helpful to users in any way.

However, helpful content that users keep coming back to is not easily found today.

Whether you’re creating a top-notch guide about ‘How to Get Tough Stains Out of Clothes,’ you’re sure to have a lot of people referring to your how-to.The same applies to creating an in-depth manual or directory that teaches readers about specific aspects and items.

Not only will readers find it interesting, but you’ll also have a lot of other web resources referring back to your content too.Creating long-form, evergreen content is perfect when you don’t have the time to create regular content but want to ensure that your content efforts don’t go down the drain.


Subjects Relating To Your Industry


When a lot is going on in the world, and you know that people are interested in reading about these topics, you have to cash in on the wave.

Finding relevant topics relating to your industry or current sentiments can be interesting for users to read.It will ensure that other resources also talk about similar topics and refer back to your content to inform readers better.

Your content will also do well in SEO since many people will be researching current subjects.  Discounts, Deals, Offers, And EventsPeople like saving money where they can, and that’s a fact.

Specific phrases and words like reduced prices, special offers, promotions, and limited events have the potential to target people from all groups.

Users will click on your content with the intention that they will get unmissable information that can lead to benefits for them in the long term.

You can even offer them rewards when they share your post with their circle of friends (like a follow from your social media platforms, goodies, coupons, and so on)Appealing ContentWhen you’re curating content, you have the potential to unleash a story that will inspire users to visit your website repeatedly just to appreciate the layout and other visual elements.Some types of interactive content you can be using for content include:

  • InfographicsGIFsInteractive
  • MapsQuizzes and
  • pollsGamesStatistics and
  • TipsGraphs and
  • charts Graphics
  • Case studies
  • Videos Memes
  • Emotional And Thought-Provoking Content

If you’re looking for a swift reaction from various sections, you want to focus on creating content that targets conspiracies, radical views, opposing viewpoints, or anything that can be deemed controversial.

You can benefit from these controversial topics by putting through a thoughtful piece that speaks in support of one side or both.

You can also target your audience’s emotions by speaking about impactful events that compel them to share their thoughts.

They might end up sharing your content with others because it speaks to them on a personal level.

 Research And Surveys When you want your content cited by various other resources, releasing statistics, reports, surveys, and more is perfect. Any fact-based content requires solid backing, and you can provide that by giving them the data they require.

You can use these statistics to make sensational headlines that prompt people to click on them instantly.

Recommendations, Ratings, And ReviewsPeople love to hear about recommendations and referrals, and it allows you to link to other web resources. Users will find it useful to go through the content because it will be concise and read within a few minutes.

If your recommendations, reviews, and ratings are worth noting, others will also share them and credit you as a reputable source.


Funny Content Everyone loves to read


content that makes them chuckle. If users are reading through your content and exit with a smile, they are guaranteed to revisit it.

Humorous content is also more likely to be referred by others and even can go viral.You will find that funny content can be relatable and quoted by various other reputable resources.

Capitalize on this before you lose relevance.Niche-Related Content Producing content relating to your niche is crucial for two reasons:Other content creators in your niche will cite your content as a reputable source Establishes you as an industry leader

However, to produce niche-related content successfully, you will need to have thorough expertise and a capable writer by your side. You can also invite guests to contribute to content creation for your web resource so it can create better-quality content that will reach out to their circle of influence as well.

The Effectiveness of Link Bait

When you’re looking to be successful in your SEO ventures, you need to create insightful content and backlink it efficiently. You can utilize link baits with no problem, but it would be best to have an SEO professional on board to do it optimally.

To maximize your visibility and SEO, utilizing link baits is ideal.How to Utilize Link Baiting For Your NeedsGiven the vast plethora of information available online today, it’s no easy feat trying to distinguish yourself. Adopting link bait practices is crucial when you’re looking to increase your visibility and authority.

Push your website to the top of search engines when you kill it with your link bait practices. Make your SEO practices shine in 2022 when you adopt the latest techniques.

Sarkar SEO
[email protected]

Mohit Parnami aka Sarkar is an entrepreneur, marketer and Co-Founder of SarkarSEO. He is passionate about SEO and lifelong learner to learn new things. He has been in the internet marketing industry for 10+ years.