Don’t buy backlinks before reading this in 2023

Don’t buy backlinks before reading this in 2023

7 min read


As you develop your SEO strategy in 2023, you’ll likely encounter discussions about the prospect of purchasing links. This topic has garnered substantial attention, with divergent viewpoints. Some caution against it, citing potential harm to your brand, while others advocate a more focused pursuit of this approach.
In Google’s intricate ranking algorithm, backlinks are significant among numerous factors. The landscape encompasses a spectrum of backlink types: high-quality ones that bolster your site’s credibility, spammy links that can prove detrimental, and the distinction between nofollow and dofollow links. The discourse around these links is a recurring theme among SEO experts. Have you ever wondered about their intricacies?
Backlinks extend beyond mere assets for SEO growth; they stand as pivotal elements if you aspire to secure a place on the first page of Google search results.

However, a word of caution is in order.
Purchasing backlinks for promotional gains is a practice that’s firmly discouraged. Google’s algorithms have grown astute at detecting such maneuvers, leading to penalties that can detrimentally affect your website’s standing. Matters can only improve if your site becomes associated with spam or misleading backlinks. Reflecting on the past, there was a time when Google’s ranking algorithm heavily weighed the number of backlinks. It was a numbers game – the more backlinks, the higher your website’s ranking.

Fortunately, times have changed.
We’ve progressed beyond that era, where the sheer quantity of backlinks reigned supreme. Today, the focus has decidedly shifted toward the quality of these links. Google now considers many ranking factors, making it challenging to discern where to channel your SEO efforts. This prompts us to delve into the pivotal role that backlinks play.
To truly comprehend the transformative potential of high-quality backlinks, let’s delve into what backlinks entail.
Many are enticed by buying backlinks due to the allure of time-saving benefits. A backlink is a referral from one website to a specific page on another site. In the eyes of Google and other major search engines, backlinks function as digital “votes” that vouch for a particular page’s relevance and credibility. This paradigm holds that pages blessed with a substantial number of backlinks are inclined to enjoy elevated organic search engine rankings. However, it’s crucial to recognize that not all backlinks are created equal.
In simpler terms, if you aspire to ascend the ranks of SERPs, your focus should pivot resolutely towards cultivating a portfolio of backlinks distinguished by their quality and authority.

Buying Backlinks, what does it even mean?



Paid-Link building is a big no-no in most SEO circles. It’s discussed in low tones (if it’s discussed by any stretch of the imagination). Most SEOs won’t confess to doing it. Most expert SEOs altogether denounce paid backlinks because it is backed by google’s webmaster’s guidelines on Buying paid links. Buying or selling links is a violation of Google’s Webmaster Guidelines and will result in a penalty to your site.

Most people don’t know about paid links and still fall into the trap. The simplest definition of paid links is “ Exchanging money for links, or posts or any other source that contains links” It is sin and it almost feels like paying people to say good things about you without having the contextual knowledge. But don’t be sad some SEO firms provide legit Backlink services that come naturally with more authority and credibility.

Let’s dive into the video and see why Buying Backlinks for SEO is Against the Google Rules

In 2023, the analogy of backlinks to elections continues to hold. Backlinks are endorsements or votes from people who appreciate your content or work. Like political elections, a lasting rule isn’t achieved merely by purchasing votes. Likewise, in the realm of SEO, buying backlinks is not sustainable if your goal is long-term success and higher rankings.
In its ever-evolving algorithm, Google recognizes these digital “votes” in the form of backlinks. Legitimate and authoritative backlinks from trusted sources carry more weight in Google’s assessment. Conversely, the search engine is vigilant in detecting spammy or irrelevant links and may impose penalties on your website accordingly.

Consider this: Do you genuinely desire your website to be subjected to such penalties?
Perhaps you’re contemplating discreetly purchasing a few backlinks and spreading them strategically. However, it’s essential to debunk this notion. Google employs a dedicated investigative team to scrutinize potential infractions committed by websites. Moreover, users also possess the ability to report spam links, amplifying the likelihood of these violations coming to light.
If you remain unconvinced and maintain reservations about purchasing backlinks, here’s a reality check. Many websites indeed resort to buying paid links to curry favor with Google and attain a coveted place on the first page of search results. However, any such triumph tends to be short-lived. The enduring success of a website’s ranking is fundamentally contingent upon the caliber of its backlinks.
Therefore, it’s prudent to exercise caution. Remember the potential repercussions and the transitory nature of fleeting gains the next time you encounter an advertisement promoting the swift acquisition of backlinks.


Now you must be thinking,  How buying backlinks can be proven harmful to your site?

Google is not a baby that you can manipulate by buying or swapping backlinks. Don’t fool around with google, it doesn’t really like it. Some promise that nothing like this happens, however, the genuine proof is blended. Purchasing links could absolutely be viewed as an endeavor to control PageRank, and in that lies the debate. On the off chance that you’ve been purchasing terrible and spammy backlinks (and loads of them), your Karma will find you.

Do you know, Google Knows When You Buy Backlinks for SEO

Let’s talk about google penalties,Wait!What is there to talk about, if you don’t follow the rules in the case of Google it will punish you harder than you have even thought. It may penalize or ban your site forever.

Still, want to buy backlinks? Be prepared for the worst.Building links the right way.


Building backlinks the right way



In the dynamic landscape 2023, crafting a valuable backlink involves a meticulous process. Initially, the cornerstone is producing exceptional, high-quality, and comprehensive content that is a link-worthy asset. This endeavor demands dedicated efforts, extensive research, and expertise. Once this cornerstone is established, the path to securing backlinks unfolds.
The journey commences with thorough research to identify potential link prospects. Cultivating these connections demands developing business relationships, which requires time and patience.
Simultaneously, should you encounter an enterprise expressing interest in your services or endeavors, it may catalyze a collaborative opportunity. Such interactions might prompt the creation of even higher caliber content and establish the foundation for a mutually beneficial partnership. Upon endorsement and the consequent formation of a backlink, the saga continues, warranting vigilant monitoring of subsequent developments—a course of action that may or may not yield the desired outcome.
In the realm of Google’s guidelines, the emphasis remains on engaging in “organic” link-building endeavors. Google actively scrutinizes the quality of acquired links, aiming to deter the mass acquisition of low-quality connections. Nevertheless, the reality remains that, at times, link acquisition is an essential avenue to amplify your business’s presence.
However, even an endorsement from a prominent establishment does not guarantee assured results. The outcomes remain unpredictable, and a definitive formula pinpointing when success will materialize eludes existence.
Within the vast spectrum of backlinks, an assortment of types awaits exploration—from website links to comment links and beyond. A cursory Google search reveals an abundance of platforms facilitating backlink transactions, including offerings from entities peddling links sourced from Private Blog Networks (PBNs). However, the cautionary note resonates unequivocally: acquiring an inauthentic backlink from a spam-ridden source is unequivocally ill-advised.
In sum, as you navigate the intricacies of backlink acquisition in 2023, diligence, authenticity, and the cultivation of meaningful relationships are pivotal. A strategic approach aligned with Google’s guidelines, coupled with a discerning selection of link sources, safeguards the integrity and effectiveness of your SEO endeavors.

Our way of building authentic backlinks

In the context of 2023, it’s crucial to distinguish between the practices of purchasing spammy links and engaging in legitimate link building. With a legacy spanning over a decade, we’ve fostered partnerships with industry giants, solidifying our reputation and authority in SEO.
Our ethos revolves around the understanding that genuine SEO services may necessitate time. Yet, they offer enduring value that far outlasts the fleeting gains promised by quick-fix black hat methods. Quality link building is intricate and multifaceted, requiring meticulous steps. However, the fruits of this labor are characterized by sustained growth and lasting outcomes. An encouraging prospect emerges a middle ground that combines strategic link acquisition with a holistic focus on overall business objectives.
Embarking on a journey to establish a foothold in the online market demands both resilience and investment of time. Many enterprises opt to buy backlinks precisely because it expedites progress. Since link building is just one facet of cultivating a robust web presence, entrepreneurs often find themselves unwilling to wait for organic link growth. Purchasing backlinks can provide a competitive edge over peers who rely solely on the gradual emergence of organic links. Devising and executing a comprehensive link-building strategy also requires time, potentially diverting attention from content creation, product refinement, or enhancing your social media standing.
In conclusion, the current discussion reaches its culmination. Should you possess inquiries or are vested in optimizing SEO for your business, we invite you to leave a comment or explore our website. A free consultation awaits, accessed through the form linked in the description. Seize the opportunity to elevate your digital presence and attain new heights in the virtual landscape.

Contact us

Sarkar SEO
[email protected]

Mohit Parnami aka Sarkar is an entrepreneur, marketer and Co-Founder of SarkarSEO. He is passionate about SEO and lifelong learner to learn new things. He has been in the internet marketing industry for 10+ years.