There is a lot of buzz going around among SEO professionals and website owners about the implications of title change by google on website rankings
The impact of the title change made on August 17th on rankings has gained a lot of limelight but now google finally reverted to it.
No, it’s not true! Google’s alterations to search results titles have no effect on rankings.
Google generates fresh names for web pages, but not for the purpose of ranking.
“Titles are important! They are important for SEO. They are used as a ranking factor. Of course, they are definitely used as a ranking factor, but it is not something where I’d say the time you spend on tweaking the title is really the best use of your time.”
There is no proof of ranking drop of the sites experiencing this, google always comes with the best in class solution they might be testing it according to the user query.
If your page is experiencing the same, you need not to worry, just working hard on your SEO efforts and keeping up with the pace is what can make you rank on top.
Google said this “update is designed to produce more readable and accessible titles for pages. In some cases, we may add site names where that is seen as helpful. In other instances, when encountering an extremely long title, we might select the most relevant portion rather than starting at the beginning and truncating more useful parts.”
John Mueller explained on Saturday that the title modifications they’re making in the search results have no consequence on rankings.
He suggested “This is purely a display change. This is not meant to change rankings. It’s easier to separate things out for testing.”
This means that Google may still consider the titles you created when ranking results. So, just because your titles may vary in the search results, don’t stop optimizing them. If your clickthrough rates have dropped, you can utilize a third-party tool to see if Google updated your titles, and if it did, it might be worth trying a fresh title. If, on the other hand, your clickthrough rates have increased, you should keep track of how Google altered your title for future reference.
Having said that, Google updates its ranks frequently, so you may see some swings in your ranks, but they won’t be due to title changes.
Not just that we have few tips and tricks for you to optimize your title tags for better results.
- Give each page its own title.
While creating a unique title tag for each of your site’s thousands of pages may seem daunting, it is vital to ensure that search engines recognize your pages as original and valuable.
- Prioritize your most relevant keywords.
Increasing the relevance of your traffic-generating keywords in the title tag has a minor impact on your search rankings. It not only affects ranks, but it also improves click through rates. People are usually only interested in the first few words of a title since they want to discover solutions quickly.
- The Length of the Title Tag Should Be Considered
When it comes to title tags, length is also important to consider. Title tags should not be more than 50-60 characters; otherwise, they may be shortened in the SERP, or Google will automatically give a replacement title tag if yours isn’t long enough.
- Avoid stuffing keywords into your title tags.
The habit of putting several keywords or variations of keywords in your title tag is known as keyword stuffing. Most people who attempt keyword stuffing do so in such a way that their title tag is cut off.
- When creating title tags, keep the user in mind.
It’s crucial to remember that, despite your best efforts, your title tags are ultimately intended for humans!
That’s it, I hope this will help you stay updated and informed.