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Google Explained – How to control title tags in Search Results

1 min read

If you’re confused about how does google displays and changes title tags, here is the GOOD news for you!

Google clarified its guidelines for modifying title tags that appear in search results.

Google recently updated its Search Central guidelines, bringing greater clarity and resolving various uncertainties related to the display of title tags in search results. Importantly, these changes were made without altering the core guidance itself.
Several factors influence the likelihood of Google rewriting a title tag. Google’s objective is to provide searchers with the most informative and relevant title tags to help them understand the content of a web page. Consequently, Google’s algorithm may modify a title tag if deemed inadequate.
During the summer of 2021, there was a notable increase in the frequency of title tag rewrites in search results, which caused concerns within the publisher and search marketing industry. Many observed drops in search traffic, attributing them to Google’s adjustments to their title tags.
Recognizing that title links are vital in quickly conveying to users why a search result is pertinent to their query and what information it offers is crucial. Therefore, crafting compelling title content on your web pages is essential, as this often serves as the primary factor influencing visitors’ decisions on which result to click.

According to google guidelines, How title links in Google Search are created?

  • Google’s generation of title links on the Google Search results page is entirely automated and considers both the content of a webpage and references to it found across the web. The primary objective of the title link is to represent and describe each search result accurately.

    Google Search relies on the following sources to autonomously determine title links:

    1. Content within <title> elements.
    2. The main visual title is displayed on the page.
    3. Heading elements, such as <h1> elements.
    4. Other prominently styled content.
    5. Additional text is contained within the page.
    6. Anchor text is present on the page.
    7. Text within links that direct users to the page.

Keep in mind that Google has to recrawl and reprocess the page to notice updates to these sources, which may take a few days to a few weeks. If you’ve made changes, you can request that Google recrawl your pages.

While we can’t manually change title links for individual sites, we’re always working to make them as relevant as possible. You can help improve the quality of the title link that’s displayed for your page by following the best practices.

For more- Google guidelines