Google Modifies “How search works” website with fresh SEO practices

2 min read

In 2023, SEO (Search Engine Optimization) encompasses the strategies targeted at boosting the visibility of your website whenever an individual enters a search query on popular search engines like Google.
Indeed, you’re eager to discover the methods to amplify the frequency of your website’s appearances in search outcomes.
To support and elevate your strategy, Google has unveiled a revamped version of its ‘How Search Works’ online hub, featuring a contemporary palette of colors and tones.
Google’s ‘How Search Works’ platform has undergone a 2023 makeover, now offering comprehensive insights into the intricate processes through which Google structures, prioritizes, and assesses search results.

The website, which was launched in 2016, explains how Google’s search engine works in a way that even non-SEOs can comprehend.

How Google Search works

In 2023, with every search you initiate, a multitude—often numbering in the millions—of webpages and diverse content pieces come into consideration as potential matches. Employing its sophisticated infrastructure, Google meticulously sifts through these possibilities to offer you the most pertinent information for your query.
As time has progressed, the landscape of the web and the global environment as a whole has transformed. Throughout this evolution, Google Search has adapted and elevated its performance, yet the fundamental philosophy behind its methodology persists.
Persistently, Google undertakes the task of mapping the ever-evolving expanse of the web and supplementary resources, all aimed at establishing connections that serve to assist and enlighten you.


How google search can help you master your SEO efforts


According to google :


To give you the most useful information, Search algorithms look at many factors and signals, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query. For example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.


In the landscape of 2023, the primary indicator of information relevance revolves around the presence of keywords aligning with your search query within the content. When examining web content, for instance, the appearance of these keywords on the page or their incorporation within headings and the body of the text can signify a heightened potential for relevance.

That still means that relevant keywords and topics are your way to go to get found for a particular query.


Just think: when you search for “dogs”, you likely don’t want a page with the word “dogs” on it hundreds of times. With that in mind, algorithms assess if a page contains other relevant content beyond the keyword “dogs” — such as pictures of dogs, videos, or even a list of breeds. 


Moreover, in the current year of 2023, Google’s commitment to enhancing search functionality is unwavering. This commitment is evident through the rigorous battery of tests conducted before introducing any new features. As a part of this process, numerous search quality assessments, live experimentation trials, and various supplementary tests are meticulously performed to ensure optimal performance and user experience before a website’s official launch.

Know what’s revamped?


To provide an updated perspective in 2023, it’s worth acknowledging that while I didn’t come across any novel insights on the reimagined website, the pre-existing information proved abundantly sufficient.
Upon scrolling through the page, you can readily assimilate all the content on Google’s recently revamped search features page. There’s no necessity to click and navigate further.
The site has been enhanced in terms of user interface (UI) and engagement, offering a more immersive experience. However, in terms of introducing new elements, there appears to be a need for more significant novelty beyond the improvements made.


You can check out the updated ‘How Search Works’ website here.