SEO refers to the efforts you can make to increase the frequency with which your website appears when someone puts a search query into Google or another search engine.

You’re probably curious about how you may increase the number of times your website appears in search results.

To aid and enhance your approach Google has redesigned its ‘How Search Works’ web portal with fresh new colours and shades.

Google’s ‘How Search Works’ website has been updated with details on how Google organises, ranks, and evaluates search results.

The website, which was launched in 2016, explains how Google’s search engine works in a way that even non-SEOs can comprehend.

How Google Search works

Every time you search, there are thousands, sometimes millions, of webpages or other content that might be a match. Google uses its robust systems to present the most helpful information in response to your query.

Over the years, the web and the world have changed. Google Search has evolved and improved, but the approach remains the same.

Google continuously maps the web and other sources to connect you to the most relevant, helpful information.

How google search can help you master your SEO efforts

According to google :

To give you the most useful information, Search algorithms look at many factors and signals, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query. For example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.

The most basic signal that information is relevant is when content contains the same keywords as your search query. For example, with webpages, if those keywords appear on the page, or if they appear in the headings or body of the text, the information might be more relevant.

That still means that relevant keywords and topics are your way to go to get found for a particular query.

Just think: when you search for “dogs”, you likely don’t want a page with the word “dogs” on it hundreds of times. With that in mind, algorithms assess if a page contains other relevant content beyond the keyword “dogs” — such as pictures of dogs, videos, or even a list of breeds. 

Not just this google is continuously improving search with rigorous testing, before launching a website it runs multiple number of search quality tests, live – experiment tests and many other side test prior the launch

Know what’s revamped?

To be fair, while I couldn’t discover any new information on the redesigned site, the information that was already there was more than adequate.

By scrolling down the page, you can absorb all of the content on Google’s new search features page. There is no need to click.

I would say that the site UI is better and more engaging but there’s nothing more new than it.

You can check out the updated ‘How Search Works’ website here.