How to prioritise SEO efforts using the well-known SWOT model?

3 min read
SWOT analysis for SEO

A vital strategic planning tool is the SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats). SWOT analysis is beneficial since it can be used to analyze almost anything, including aspects of SEO like improved authority, organic visibility, traffic, and conversion, even outside of the business world.

The majority of businesses must collect and interpret a substantial chunk of keyword, content, analytics, and competitive data in order to create a successful SEO (search engine optimization) plan.

To truly grasp where you stand in terms of website optimization and SEO improvement, employ this back-to-basics strategy.

Four panels, two rows, and two columns make up a straightforward grid system that is used to accomplish this.


By definition, a SWOT analysis is intended to help identify factors that pose the greatest threat to growth.

The breakdown of corporate SEO priorities follows the assumption that keyword research has already been completed and is being used for the website, SERPs (Search Engine Results Webpages), and competitive data—the cornerstone of a successful SWOT analysis.

How to Determine Your SEO Strengths?

Strengths are inherent qualities that are functioning at a high level and may provide you an advantage over competitors. When conducting your analysis, running an SEO audit and doing keyword research can be quite effective. You can also find your SEO strengths by just evaluating your existing Google Analytics and Google Search Console performance.


  • Industry expertise.
  • Expert and consistent content.
  • Highly searched and well-performing keywords

Leverage your strengths 

  • Bring into action your industry expertise and authority by networking and making your expertise and clientele your strongest feat.
  • Find opportunities to connect to or from your best content by keeping an eye out for them. By linking to in-depth solutions to your audience’s inquiries, you may strengthen your original piece of content while also drawing on the authority of the most reputable content.
  • Carry out comprehensive keyword, technical, and link audits on all pages that fall between positions five and twenty to determine if there are any issues that might be improved to help them rank in the SERPs.


          Know your Weakness

Weaknesses are another internal aspect that may prevent you from accomplishing your SEO objectives. Competitor analysis is a good additional step at this point. What aspects of your plan need to be improved, is the key concern here.

These could be some of the weaknesses


  • Low metrics for domain authority.
  • Ranking low for major commercial keywords.
  • The website is not optimized.
  • Some irrelevant content
  • No technical or SEO optimization.
  • There are no local results for local searches.
  • Simple analytics setup without conversion tracking.




Opportunities are endless in SEO for those who know the area, how to take a glance and take the time to research.

Moving from one opportunity to the next is essentially what SEO is all about.

Once a certain set of keywords or pieces of content have undergone optimization and been declared effective, it is time to move on to the next issue where authority can be built or reinforced.


These are the questions every business owner should ask to tap new opportunities:-

  • What kind of content could be created that would make a big difference?
  • What website features could be enhanced to boost results?
  • What parts of the website may be improved to perform even better?
  • Which flaws could be easily fixed?
  • What link opportunities do we still have untapped?
  • Can we take advantage of any updates to the search engine results?

Multiple actions, whether deliberate or not, might jeopardize organic authority in the eyes of search engines and should be prioritized to avoid potentially harmful penalties.

Threats are outside entities that are much harder to deal with. You must have a thorough awareness of both your own shortcomings and those of your competitors in order to do this. Several things to think about –


  • Which businesses are your big competitors, and in what areas do they excel where you fall short?
  • Do recent changes to search engine algorithms have the potential to affect your SEO?
  • Exist any recent situations that might have an impact on your company as a whole?
  • Are any of your competitors utilizing unethical or Black-Hat SEO tactics to harm your website? The simplest approach to find out is to routinely scan your website for duplicate content.

An effective road map for where, when, and how often action or content creation and sharing is required to advance your company’s major SEO goals can be found in a well-structured SWOT analysis.