How to Rank Informational & Product Pages On The Same Keyword?

2 min read
Rank product pages

 SEO is not just for all the services you provide but for every website needs SEO to thrive and shine.

Search engines are being used by today’s consumers to find everything from restaurant recommendations to B2B software vendors.

This means that, regardless of what your company offers, your target market is most likely looking for similar products or services on search engines like Google.

And you’ll need search engine optimization if you want people to come to your site.


SEO improves your online visibility. This means that the more people who visit your website, the higher your online traffic will be, and the more likely you will be able to sell your product or service to a larger audience.

If you want to rank your product pages you have to work more than the conventional efforts you do while optimizing regular web pages. 

Here are a few tips and tricks that will help you gain more online visibility and more product sales if the right audience gets to you.


Analyze your page performance

Before starting with any changes to your existing product page you have to analyze the page to determine the lacking and winning factors of the page.

First things first Identify which pages are in the top 5 to 10 positions in the search results.

To see what pages are ranking for your target keyword, you can use SpyFu, SERanking, Semrush, or Ahrefs (There are limitless tools available, they have both free and paid versions for every business owner).

These tools help with keyword research and competitive intelligence t to improve their performance in an online search. More specifically, these tools can be used to identify the most profitable search terms in your competitors’ paid and organic search campaigns.


Know the intent of your customers and your pages?

It’s time to take things a step further once you’ve gotten a sense of some of the keywords you want to target.

You want to see what kind of content is ranking for those keywords so you can get a sense of what Google and searchers think the intent is.

Let’s focus on two key categories of intent: buy and know, for the purpose of simplicity (there are many additional sorts of intent that occur during the buyer’s journey).

Assume you’re looking for the term “vintage mirrors”:

Google believes the searcher’s aim is either to buy old-fashioned vintage mirrors or to learn more about them based on the results.

The page you’re seeking to optimize in this scenario can be tailored to either intent.


Make your content – Forever King

You can not just create one piece of content and sit over it with hopes. Just like how a king has to master new skills to rule over his realm for good time Similarly your content needs new changes and tweaks as the time changes.

If you see that the top-ranked pages have a higher word count than your product page and the intent is “know” or “informational,” you’ll need to get creative with the content on your product page.


Link Building is a game-changer

Stocking and promoting extreme products is yet another strategy to gain links and generate buzz for your brand (either as part of a seasonal range or a new segment of your business).

This strategy has the ability to appeal to a broad audience while avoiding traditional demographics.

You should use optimized anchor text, or your keywords when linking to internal pages.

When linking to your product page and glossary article, double-check that your anchor text does not contain the same keyword as your anchor text. Consider including a link to your product page in your glossary entry (again using optimized anchor text).


Source – Search engine journal