Keyword Gap Analysis: Uncover the competition and Discover

4 min read

In 2023, conducting a competitor analysis holds a central position in the realm of SEO, emerging as a pivotal step before establishing your SEO approach.
This comprehensive evaluation delves deeply into your competitors’ strategies, including their backlinks, keyword usage, content tactics, and on-site competitive SEO endeavors. By meticulously performing this competitor analysis, you understand your current standing and glean essential insights to guide your future actions.
Consigning to incorporate a competitor analysis within the initial stages of your SEO exploration could result in an overwhelming outcome for your SEO strategy. It’s akin to navigating unthinkingly and endeavoring to hit a target that remains concealed. You would lack the vital information required to make informed and effective SEO decisions.


Your opposition investigation will reveal to you the accompanying things:

The practical strategies within your specific industry landscape. Which keywords are being pursued by your competitors? What approaches are your competitors employing for link-building? How are your competitors approaching content creation? What is the extent of their on-page SEO strategies? Identifying the shortcomings in your competitors’ SEO methodologies. Determining the optimal approach for executing SEO tasks. Devising a strategic plan to surpass and outperform these competitors.


In 2023, performing a potent competitor analysis requires a comprehensive evaluation of three pivotal domains: technical SEO, content strategy, and link building.
Surprisingly, competitive analysis often takes a back seat in contemporary digital marketing strategies, with the focus gravitating toward keywords and backlinks. However, the absence of robust competitor insights can present a considerable challenge when striving for genuine success within search engine results pages (SERPs). Achieving a prominent digital presence is now non-negotiable for brands, given our research at SarkarSEO indicating that a substantial 51% of traffic originates from organic searches.
In today’s landscape, customers are intensely engaged online. They’ve taken command of the initial phases of the purchasing journey, actively seeking answers rather than waiting for sales pitches. This shift explains why 81% of customers and 94% of B2B buyers initiate a search before committing to a purchase.
While many brands ardently embrace the latest SEO tactics to capture this audience, a crucial piece of the puzzle often remains overlooked. SEO operates as a dynamic ecosystem, a space where your rise implies someone else’s descent. The quest for optimization necessitates a holistic approach that acknowledges and responds to the strategies employed by competitors within the digital realm.
To truly thrive online in 2023, mastery over competitors and identifying untapped opportunities are paramount. Competitive analysis and competitor intelligence are potent tools to unveil previously overlooked facets of a robust digital strategy. These insights can elevate your approach by offering new dimensions and innovative paths to enhance rankings, ultimately ensuring your brand’s online ascendancy.


Giving the serious investigation something to do :


In the context of 2023, embark on an extensive competitor analysis campaign targeted at some of your established adversaries. Scrutinize their overall online achievements and presence.
Subsequently, engage in a keyword gap analysis to determine if there are keywords in which they excel and you don’t. Leverage this information to refine your tracked keyword sets and generate innovative concepts for your content clusters. Regularly monitor key metrics to gauge your standing compared to competitors within your primary keyword clusters. Undertake a comprehensive assessment to ascertain your performance on the most critical keywords for your organization.
Effortlessly leverage the Share of Voice functionality to quantify your digital domain’s coverage for specific keyword sets and assess competing websites’ performance. Examine individual keyword rankings and acquire prime digital real estate, including coveted features like Quick Answers. This approach makes a more precise and comprehensive understanding of your progress attainable. Investigate the overarching strategies of your most formidable rivals.
Your focus should be on your online adversaries. If the Share of Voice metrics uncover new contenders, integrate them into your analysis. Scrutinize their content strategies, encompassing Quick Answer placements, local 3-pack rankings, and image search positioning. By doing so, you’ll be better equipped to grasp the strengths and weaknesses within their digital initiatives, allowing you to pinpoint areas for your enhancement.


Craft compelling content that bridges the gaps left by your competitors. Direct your content efforts toward your specific audience. While competitive insights can inform a superior strategy, remember that fundamental SEO principles persist: your content should primarily cater to those who will consume it. The success of your content hinges on engagement and traffic, which in turn influence user retention and revenue generation.
Employ an integrated approach by aligning your paid search team’s efforts to enhance visibility in challenging keyword clusters. If your keyword gap analysis reveals keywords of high significance for your rivals, yet other sites just beyond the top ten rankings exhibit robust optimization, making it challenging to secure SERP positions against them, consider integrating your PPC strategy to amplify your online presence.
By harmonizing your PPC and organic teams harmoniously, you can yield substantial results across a broader, more competitive array of keywords. Like any SEO initiative, meticulously track your progress as you delve into your competitive endeavors. Monitor enhancements in your rankings and incoming traffic, elevate your Share of Voice for pivotal keywords, and assess how these metrics align with website revenue.
Moreover, focus on more than just rankings. Monitor your dominance over competitors in domains beyond rankings, such as capturing rich snippets. As you forge a lasting digital marketing strategy, remember that prevailing in the SERPs requires more than just adhering to conventional SEO best practices. It necessitates understanding your competitors’ actions and a strategic approach to outmaneuver them. Your triumphs will be limited in the fiercely competitive digital marketing realm unless competitive analysis is seamlessly integrated into your arsenal.


Sarkar SEO
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Mohit Parnami aka Sarkar is an entrepreneur, marketer and Co-Founder of SarkarSEO. He is passionate about SEO and lifelong learner to learn new things. He has been in the internet marketing industry for 10+ years.