Let’s dive into the dark side of SEO – Avoid doing this in 2023

4 min read

The momentum behind the expansion of digital content and the emergence of new online enterprises is poised to maintain its swift pace in the coming year. Yet, as we step into 2023, the urgency for cultivating sustainable content, managing the growing repository of digital assets, and addressing the escalating demand for fresh, meticulously researched, and easily digestible material is poised to reestablish its paramount importance in the realm of Search Engine Optimization (SEO).
For those engrossed in reading these words, consider this your pivotal juncture to cease any detrimental practices for your website in 2023.
Undoubtedly, SEO remains a pivotal determinant of your business’s success or downfall. A robust SEO foundation is your website’s staunchest ally if you intend to thrive in 2023. Nevertheless, lurking in the shadows are the recurring SEO blunders that have persisted since your website’s inception. Irrespective of the earnest endeavors invested, a cluster of routine missteps has the potential to obliterate all progress in a single stroke.
It is true that save for the enigmatic insights of Google, no one possesses a crystal ball capable of foretelling the factors that will propel your website’s crawl ranking in 2023. However, we can still assess available data, scrutinize prevailing trends, and utilize official directives from Google as guiding principles.
Outlined below are several pitfalls to steer clear of in 2023. Let us delve into them and scrutinize these errors closely, empowering us to extract the utmost value from our SEO endeavors. 


Stuffing keywords like cheese in Mac and cheese

Cheese certainly brings flavor to recipes, but the practice of Obnoxious Keyword Stuffing does nothing more than harm your content and irritate your visitors.
We are all familiar with keywords, which are essential for search engine algorithms to navigate your website and ascertain the essence of your content. During the early days of SEO, it was not uncommon to come across websites where a keyword appeared in almost every other sentence. The prevailing notion was that the higher the frequency of keywords within web content, the easier for search engines to assess the scope and assign it a higher ranking for the pertinent keywords.
However, the era of keyword stuffing yielding positive outcomes has passed, primarily because Google has evolved to comprehend what users seek when they enter a query into the search bar. Users must seek search phrases more carefully plastered throughout a webpage’s content!


Your UX is not an old movie cassette

In 2023, failing to ensure the responsiveness of your website for mobile devices, or its inability to render correctly across various mobile platforms, will undoubtedly lead to detrimental consequences.
Given the escalating number of individuals using mobile devices to explore the internet and conduct searches, Google has gone a step further by introducing a mobile-first update.
A subpar mobile website doesn’t just impede conversion rates; it can also significantly damage your SEO visibility.
To address this, commence by evaluating your website’s performance on mobile devices utilizing Google’s mobile testing tool. This tool not only provides insights but also offers recommendations to expedite the optimization process.

Unnatural, unrealistic, spam links

Acquiring backlinks remains a pivotal element of off-site SEO, and accumulating more backlinks is commonly known as link building. Nonetheless, like numerous other facets of SEO optimization, link building is a challenging task. Within the realm of backlinks, there exists a spectrum ranging from beneficial to detrimental, with the potential for specific backlinks to be classified as toxic. The accumulation of a substantial number of toxic backlinks can harm your website’s ranking.
It’s crucial to recognize that toxic backlinks have the potential not only to undermine your website’s ranking but also to subject it to penalties imposed by search engines.
Regrettably, specific individuals resort to spammy practices, such as employing backlinks that blend with the background color, rendering them invisible to users. This deceitful tactic aims to deceive users, but search engines, notably Google, possess the capability to discern such spam practices. More than 60% of websites have been observed practicing such tactics.
It’s of utmost importance to avoid engaging in such practices. Instead, embracing a strategy characterized by gradual and authentic growth yields the most substantial rewards in SEO in 2023.


Spamming in the comment section

What’s the deal with the persistent spamming in the comment sections of insightful blog posts?
Whenever I come across a well-crafted blog post, I engage in the comment section to contribute meaningfully or seek clarification on the topic. However, I frequently encounter an array of website owners unabashedly promoting their platforms, tagging random accounts, and imploring readers to explore their content.
Is it truly that straightforward?
If you inadvertently engage in this practice in 2023, I implore you to halt immediately! This approach needs to be more effective in cultivating an audience base and effectively sabotages any potential for establishing a genuine rapport with the website’s owner.


Not using a content pillar 

A client recently asked: “Despite my content being original and valuable, my website’s traffic remains disappointingly low, and conversions are even scarcer. What steps should I take?”
This predicament often arises due to a need for more strategic content planning, causing many of us to be caught up in similar problems.
Crafting a content strategy that boosts website traffic and user engagement and centers around topic clusters is no small feat. The linchpin of this strategy is the formidable pillar page, which acts as a potent catalyst.
But what exactly is a pillar page?
A pillar page is high-level content, offering an expansive overview of a fundamental topic while seamlessly interlinking with more in-depth articles that delve into specific subtopics.
By providing audiences with a comprehensive resource all in one place, you create an environment that keeps them returning, eliminating the need to seek information elsewhere.
Pillar pages emerge as user-friendly assets, comprehensively covering a subject matter and facilitating seamless exploration of subtopics whenever needed.
Adopting this approach for content creation in 2023 can significantly enhance your prospects of elevating search engine rankings and organic traffic. These pillar pages not only assist Google in comprehending your website’s structure, illuminate the relationships between pages, and underscore your domain expertise.