SEO MYTHBUSTER – Expectations vs Reality for 2023

6 min read

Embarking on the search engine optimization journey is akin to diving into an enigmatic realm, an unsolved puzzle that demands copious amounts of effort, persistence, and astuteness to decipher across diverse niches and businesses.
Yet, this voyage is no stroll; it’s an intricate dance requiring repeated leaps and bounds to inch closer to the coveted zenith: Page #1 on the Google search results.
Just as your blood remains steadfastly red regardless of oxygen levels, the consumption of carrots won’t grant you nocturnal sight, and posthumous hair and nail growth are mere fabrications. The belief that an abundance of keywords guarantees soaring rankings is another fallacy.
Curious about the connection? These are all myths.
Within the pages of this article, we’ll debunk the most pervasive myths and misconceptions surrounding SEO. Prepare to unveil the truth and dispel the shadows that shroud the path to effective search engine optimization.

MYTH 1: SEO is an overnight game.

Initial Belief: Once I optimize my website, it will maintain a consistent top-ranking position on the SERP. While achieving that premier spot after optimizing your website is an ambitious goal, it’s important to acknowledge the subsequent journey.


Sustained success demands ongoing commitment; failing to uphold continuous efforts will result in a gradual decline, eroding your site’s traffic and prominence. The road to SEO triumph isn’t a swift overnight race. Comparable to the gradual maturation of your business into a market contender, your online presence necessitates time to connect with the right audience. This process unfolds over a substantial duration.

Actual Scenario: SEO mirrors a “Pandora’s box,” necessitating unwavering and perpetual dedication.

Endeavoring in SEO demands a substantial investment, both in terms of resources and time. Even if you meticulously adhere to every website guideline and craft impeccable articles, the cultivation of authority and trust isn’t instantaneous. Plan for 3 to 6 months to witness tangible results for your business. Resist expecting rapid, overnight triumphs; instead, embrace the reality that the flourishing of your website is an evolving journey that evolves over weeks if not months.


MYTH 2 ON- site SEO is more than enough to rank.

Initial Assumption: On-site SEO suffices to drive substantial traffic. While establishing a robust online identity through on-site SEO lays the foundation for brand identity and narrative, it’s essential to recognize the broader landscape.


Relying solely on your website’s pages isn’t a comprehensive strategy for capturing search engine attention and amplifying your content’s reach. Achieving prominence necessitates more than a solitary platform; your content must transcend boundaries and resonate across reputable external sites and with discerning audiences.

Actual State: Backlinks, Blogs, and Citations Elevate Credibility and Trustworthiness.

Incorporating a multifaceted approach bolsters your website’s credibility and instills trust among users. The symbiotic relationship between backlinks, informative blogs, and authoritative citations is a testament to your website’s reliability, magnifying its appeal to search engines and discerning visitors. By venturing beyond the confines of your site, you fortify your online presence and substantiate your claims in a manner that resonates with a diverse audience.

Your Marketing tactics incorporate a substance that enhances your perusers and web crawlers. Guest posting or composing an article or post about somebody’s site is an extraordinary method to build your search engine optimization on the grounds that it spreads your substance across new stages and crowds. This likewise sets up your name as a reliable site.

MYTH 3:- More Traffic, More Sales

Initial Assumption: Elevated traffic equals heightened sales. An influx of traffic can undoubtedly amplify brand visibility and online recognition. While an upsurge in high-quality traffic can potentially bolster conversion rates, it’s crucial to recognize that the journey from visitor to customer entails more than mere volume.


Regrettably, the correlation between increased web traffic and boosted conversions isn’t always linear. The path to conversion is paved with nuanced factors that extend beyond sheer numbers. Elevating your website’s efficacy in converting visitors into clientele requires a multifaceted approach.

Actual Scenario: Surge in Web Traffic Doesn’t Guarantee Enhanced Conversions or Sales.

The influx of visitors doesn’t inherently translate into a surge in conversions. The pivotal linchpin is your content, which wields the power to seamlessly transition an intrigued browser into a loyal customer. Your content’s ability to captivate and engage is the gateway to steering visitors toward taking action. To forge this pivotal connection, consider refining the user experience as a priority. Infuse your pages with intuitive navigation and pristine design elements. Such enhancements empower your audience to easily traverse your digital realm, nurturing familiarity with your brand along the way. In this content-driven ecosystem, the quality of your content serves as the catalyst, propelling your audience from passive observers to enthusiastic patrons of your brand.

MYTH 4 :- SEO is a one day show.

Initial Belief: Concluding SEO endeavors signifies Google’s perpetual care for my website.

But ask yourself: Does Google truly harbor concern for your digital presence?

Expecting Google to serve as a perpetual guardian for your site post-SEO optimization is a tad optimistic. It’s imperative to grasp that SEO isn’t a solitary act but an ongoing and dynamic process necessitating persistent and intelligent effort.

Actual State: SEO Is an Unceasing Evolution.

Google’s affinity for your website endures only if you continue to captivate and aid your audience. The notion of Google’s unwavering guardianship fades when viewed against the reality of this ever-changing landscape.

In truth, SEO is a realm in flux, where strategies, algorithms, and user behaviors undergo perpetual transformation. To thrive and remain relevant, your SEO initiatives must match this rhythm of change, necessitating a sustained commitment to perceptive and agile work. The path to continued success requires adapting to the shifting digital currents, ensuring your website remains a compelling and sought-after destination for your target audience.

The only truth is that SEO is steadily changing and it will consistently be. In order to be in the run, we need to gear up according to the changing algorithm.

Regardless of the difficulties achieved by the dynamic idea of optimization, there are still a lot of chances accessible for individuals who need to make progress in the field.

MYTH 5 : You can do SEO alone.

Initial Belief: My intimate business knowledge allows me to handle SEO independently. Amid the plethora of online resources, information, and no-cost tools, the notion of flying solo in SEO might seem enticing. The prospect of eschewing the expense of hiring an expert could be particularly appealing, especially if SEO is uncharted territory for you.


The actuality may deviate from this perception. The role of an SEO expert isn’t extra; it’s a vital cornerstone for navigating this landscape successfully.

Actual State: Navigating the SEO Landscape Demands Expertise.

An SEO expert brings an unparalleled comprehension of how search engine results pages (SERPs) function and an acute awareness of accompanying algorithmic updates. This dynamic landscape necessitates a readiness to face new challenges that can arise at any juncture within your marketing strategy. An expert confronts these hurdles adeptly and outshines the competition on SERPs.

Embracing this reality is pivotal. While your business acumen is invaluable, the intricate nuances of SEO and its ever-evolving intricacies warrant the guidance of a seasoned professional. The decision to enlist an SEO expert equips you with the ability to anticipate and adeptly manage the winds of change, ensuring your brand’s enduring prominence in the digital realm.


If you really want to be in long run, it is very important that you set the right expectations for your business.

  • Every goal can be achieved but it requires time and patience.
  • Good SEO Takes Time and Best takes a little longer.
  • SEO is not a one-time thing it requires continuous efforts.
  • The marketing strategy should be tweaked from time to time in order to match the ever-changing algorithm.
  • A credible expert can show you the right direction which can tale your business from “ Yes, we have a business” to “ Yes, our business is followed by millions of people online.”


Want to know what plan can work best for your business growth or have any queries?

I being an SEO expert for 10 years knows what expectations to set and what milestones you can achieve with the right tactics.

Schedule a free consultation call with me to unlock SEO treasures that can shoot up your business real high.

Sarkar SEO
[email protected]

Mohit Parnami aka Sarkar is an entrepreneur, marketer and Co-Founder of SarkarSEO. He is passionate about SEO and lifelong learner to learn new things. He has been in the internet marketing industry for 10+ years.