Significance of Q&A in Anchor Text for Better SEO

4 min read

In 2023, the anchor text depicts the content it is linked to, enticing readers to click. Search engines have evolved to recognize the significance of linked articles by connecting the URL and the anchor text.
Links remain paramount, which applies equally to question-and-answer content when it comes to search engine ranking. To grasp their significance, it’s essential to delve into their functioning.
While producing high-quality content and selecting appropriate keywords remain crucial, the online landscape now inundated with information demands that Google assesses your subject expertise. Demonstrating this expertise is best achieved by structuring your content in a question-and-answer format.

Now, what are questions and answers?

The question-and-answer approach creates a connection among thematic content, which, in turn, links to the pillar page. This interwoven content experience provides readers substantial value and firmly establishes your authority on the topic in Google’s eyes.
Questions are enriched with long-tail keywords and enhance readability by facilitating quick scanning. Furthermore, questions and answers present an effective optimization strategy for Google Featured Snippets.

Here’s the means by which to utilize Q&As in your substance to improve for Google pieces:

Incorporate an Engaging Query as a Subheading:
Introduce a thought-provoking question relevant to your subject matter.

Provide Succinct Insight:
Follow up swiftly with a concise passage of 50 words or fewer, or utilize bullet points/numbered lists.

Delve Deeper within the Article:
Expand upon the initial query, offering comprehensive insights within the body of your content.

Established Fact: Questions Remain SEO-Friendly:
It’s now widely acknowledged that search engines favor ranking content structured around questions.

Enhanced Reader Experience:
Your audience gains clarity, as a URL alone might not entice clicks. A descriptive anchor text offers context and relevance for navigating links. Conversely, be aware that links within your published articles may auto-convert to “no follow,” necessitating strategic placement in your Resource Box to maintain traffic and attribution. Enter the realm of questions and answers.

Strategic Linking and Information Sharing:
Combining a URL-based link title with descriptive text prepares your article for seamless collaboration, all while providing valuable insights to your readers.

Still wondering how is it significant?

This approach remains highly pertinent in 2023. By employing questions, an attempt is made to gauge readers’ comprehension of the subject, ensuring engagement. The provider initiates questions, while readers are encouraged to inquire as well.
A noted author once remarked on this technique: “If the provider lacks an answer, honesty should prevail, and readers can be directed to locate it themselves or perhaps be invited to explore the answer. No instructor can address every ‘yes’ or ‘no’ query. Readers should be prompted to think deeply. If students can’t fully answer, their partial response is accepted, and another reader may enhance it. Providers should consistently keep up with recent texts, just as readers are urged to find answers in authoritative texts.”

Here’s how it unfolds:
In this approach, the instructor steers the situation. Typically, informal instruction is fostered through the question-answer method.
However, like all SEO advice, prioritize strategies that align with your audience. Only adopt this framework if it complements your article’s context.
The central objective of any promotion should be channeling traffic to your pillar page. While your thematic content is essential, your question-and-answer layout should serve as the definitive source on a specific topic.
Before implementing any pillar page promotions, refining your internal links and submitting your website to Google for re-crawling is crucial. This step is indispensable; despite your diligent efforts, search engines will only acknowledge your extensive changes with it!
A key aspect here is to ensure that any links from the thematic content to the pillar page employ the precise wording of the targeted topic. All links from the question-and-answer page should incorporate your topic phrase.
As you continue adding content to your pillar page or introducing new thematic content, assess the outcomes against your objectives and benchmarks.
However, like most SEO strategies, structuring your content around topics and pillar pages necessitates time to yield results. Several months might elapse before your organic traffic regains momentum. This is where promoting the pillar page within your database and through paid advertisements can generate immediate traffic.
Indeed, content can be utilized to boost your pillar page too! Uphold your pillar page’s relevance by linking to it whenever you discuss the topic.
Following your content review, you should compile a list of potential thematic content ideas. These can serve as excellent future blog posts. Ensure you link to your pillar page whenever you produce new content about the topic. Furthermore, as you delve deeper into the subject, periodically update your pillar page to maintain freshness.
We recommend revisiting your pillar page every quarter to ascertain if new links to pertinent thematic content or offers should be incorporated.
For short-term promotions, visitors can post about your topic on external websites whenever relevant.

Pros of the same

  • Transitioning your SEO strategy from a keyword-focused approach to a topic-centric methodology presents its challenges. However, embracing the question-and-answer format can yield substantial business advantages:
  • Amplify website traffic and enhance search engine visibility.
  • Elevate content quality through an improved user experience.
  • Center your communication on pivotal, customer-centric concerns.

Compare before you believe

Absolutely! Innate Human Behavior?


A quick heads-up: data reveals an ongoing surge in traffic for anchor text featuring question-and-answer content, surpassing those without such elements.

Given the widespread adoption of smartphones, a larger segment of the population now accesses the Internet, with many seeking solutions to their problems. This surge in question-based searches is remarkable.

Isn’t that intriguing?

Whether you’re conducting a content audit, researching topics, or crafting a pillar page, we’re here to provide assistance every step of the way.

Sarkar SEO
[email protected]

Mohit Parnami aka Sarkar is an entrepreneur, marketer and Co-Founder of SarkarSEO. He is passionate about SEO and lifelong learner to learn new things. He has been in the internet marketing industry for 10+ years.