Old content you have posted in the past is a gold mine with great value and relevance.
Even while we produce a huge amount of content, not all of it ever achieves its full potential in terms of traffic and search engine rankings. In practice, many content pieces frequently disappear into the archives and receive very little organic traffic.
Writing brand-new articles is not always the best strategy to give your viewers additional push to visit your website. In reality, there are situations when optimizing your existing content is better for your SEO, traffic, and revenue streams.
Marketers who prefer to update their existing content become more prevalent each year. The outcome? These bloggers are three times more likely to raise the rankings of older content than other bloggers.
You may simply update your outdated content to give yourself a better freshness score, which will raise the effectiveness of your SEO efforts and increase the number of visitors from search engines.
You’ll see an increase in traffic after notifying Google that your content is new, making the minimal effort necessary worthwhile.
The fact is, things change quickly in SEO. A few months ago, information that was accurate may today be radically different.
However, this isn’t limited to a subject like SEO. Consider looking into “best SEO strategies” or “furniture reviews.”
Wouldn’t you like to read a piece that was written in the most recent year as compared to one from 2012?
The fact that we are more likely to click on freshly released content means that when you update a post you publish, the click-through rate will go up.
The fact that you have already done the research necessary for your post means you don’t need to spend hours finding new information to write about, which is one of the main reasons this method succeeds. You can add to older postings by optimizing them, which raises the caliber of the content. Simply said, developing existing content is simpler than creating new content from fresh.
Look for potential content
Prioritizing existing content that is most likely to have a major impact as it rises in rank is essential for successful content optimization. Determine which content pages are ready for optimization based on their current SERP position, the number of ranking keywords, and their potential for growth.
A little keyword research gives you more confidence that your content optimization efforts will yield visible benefits. Dive deeper into freshly picked content themes to find the appropriate keywords that should drive content page optimization.
Fix meta tittle & description
A web page’s metadata is no longer considered a highly significant component in search engine rankings. It nevertheless continues to be essential and must not be disregarded.
Keyword optimization should not be the main consideration when rewriting the meta title and meta description. Making them captivating and engaging is also essential.
Meta title: Carefully choose and add high-volume, low-competition keywords in the meta title based on your keyword research. It needs to contain the main term you want the web page to rank for in search engine results. Just make sure the meta title does not go above the permitted 55 characters.
Meta description: You have a lot more room and opportunity to insert secondary keywords in the meta description. The meta description may not exceed 155–160 characters in length.
Focus on the searcher’s intent
We frequently write as experts when creating content. We’re not approaching these topics as seekers, who frequently do so because they don’t know as much as they’d like.
When editing your content, make it as straightforward and readable as possible. It should respond to searcher queries fast and efficiently.
Optimize User Experience
Used experience keeps your audience at ease and helps in many possible ways as well.
Here are a few things to check for while optimizing for user experience:
- Make absolutely sure your website loads quickly. The site audit report will explain why your site is slow and how to improve it. Of course, you also want to minimize any mistakes.
- Compare your experience to that of your competitors to ensure a better customer experience.
- Always evaluate and improve your design.
Inspect the URL
And when you edit your content to integrate the keywords, it expands and becomes more relevant. Then, return to the Search Console, click on URL inspector, enter the page URL you just edited, and have them re-crawl it. It will re-index it and you will begin to receive more traffic as a result.
Mobile Compatibility It’s also a new addition to Google’s search algorithm, having been activated for all websites in September 2020.
If your domain’s pages aren’t optimized to give the same experience on mobile as they do on desktop, it’s time for a domain-level revision process to bring your site up to speed.
Keep all of these changes, though, under the same URL. Remember that this URL has earned ranking authority and backlinks over time. You can keep those things while getting rid of everything else.