Speed Up That Page Load Time

The web hosts many pages, surpassing even the number of stars in multiple galaxies. In this vast digital expanse, web crawlers exhibit a penchant for swiftness, prioritizing pages that load promptly. Allow that notion to sink in. Suppose your website fails to load within the expected timeframe. In that case, these crawlers will swiftly redirect their attention to the following site on their list, inadvertently postponing the indexing of your own.
This principle extends to the experience of website visitors as well.

Solidify Your Site and Internal Linking Structure

A solid site structure and internal linking structure are some of the top defining factors of a successful SEO strategy; stray only a little, and the results will not be nearly halfway there from what you expected. A disorganized website makes it harder for crawlers to do the job they are assigned to do. Don’t leave any page an orphan; trust each page to lead to another, relevantly.

Don’t Postpone Submitting Sitemap to Google

Unless specified otherwise through the “Robots.txt” file, Google will occasionally crawl your website. However, why leave room for potential delays when you can proactively expedite the process by promptly submitting your sitemap to Google once you believe it’s prepared for indexing? A sitemap proves immensely advantageous as it empowers Google to comprehensively grasp multiple pages concurrently, potentially hastening the indexing process.

Have a Second Look at Robots.txt Files

Every website comprises pages, including shopping carts, directories, and tags, which owners prefer not to have appear in search results. This is precisely where the Robots.txt file proves its utility. However, it’s crucial to recognize the potential scenario where some of the most pivotal pages might inadvertently get blocked from crawling and indexing by the Robots.txt file. Therefore, it’s prudent to thoroughly review all the pages to ascertain whether any crucial ones are unintentionally being hindered from crawling.

Double-check Canonicalisation

Canonical tags serve a valuable purpose by enabling Google to navigate past duplicate or outdated pages, ensuring that only the pertinent ones are indexed. However, this process can occasionally inadvertently generate rogue tags, leading to links directed at non-existent pages. Consequently, Google ends up crawling the wrong areas, which can delay the indexing of your website. Conducting a thorough review to identify and rectify any issues that may hinder your indexing progress is advisable.

Check For and Remove Any Low Quality or Duplicate Content

If Google perceives a page crawling as lacking substantial value for users, it will opt not to index it. At times, it can be as straightforward as that. To expedite the indexing process, evaluate which pages you desire Google to index promptly. Then, ensure that these pages truly stand out in uniqueness, quality, relevance, and linguistic proficiency in addressing users’ queries. Once you’ve confirmed these attributes, the path forward should unfold quite straightforwardly.

Fix Those Redirects

Redirects are commonplace, especially as websites expand in terms of page count and age. However, when there’s an excessive chain of redirects between the clicked link and its intended destination, Google interprets it as a detrimental ranking signal. This can ultimately jeopardize your efforts to have those pages indexed. It’s crucial to prevent these redirects from evolving into an endless cycle of misdirection, which could harm your website’s indexing prospects.

Fix Those Damn Broken Links

Broken links inflict damage on your website, like the harm caused by redirects. They diminish your prospects of getting indexed and frustrate users who arrive at your website seeking information, only to leave disappointed due to the chaotic experience. You can employ Search Console to pinpoint each broken link and promptly take corrective actions, such as redirection, removal, or updating, to rectify the situation.

Perform a Detailed Site Audit

Consider it the last step or the first, a timely detailed audit every few months will reveal chinks in your website’s armour you didn’t it had. It is an absolute essential in determining the site’s quality and whether or not it ready (and worthy) to be indexed. It involves checking and rechecking every key element of a website’s health and offer diagnostics and course correction in an efficient manner.

If this task isn’t within your expertise, there’s no need to fret because we’re here to assist you. You have the option to select from our Monthly SEO Packages, each of which commences with a comprehensive site audit. Alternatively, you can reach out to us by leaving a comment below or by directly contacting us via email or phone. We’ll promptly arrange a consultation call for you, ensuring that you receive the support you need in no time.

In the past, not too long ago, even John Mueller made it pretty clear that content machine generated content or AI-generated content goes against Google’s Guidelines and is considered spam and could result in a manual penalty. He said, “For us these would, essentially, still fall into the category of automatically generated content which is something we’ve had in the Webmaster Guidelines since almost the beginning. My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines. So we would consider that to be spam. …But for us, if we see that something is automatically generated, then the webspam team can definitely take action on that.” Let’s take a deep dive into the discussion and see what Lizzi and John exchanged on the topic.

Are AI-generated image exempted from this rule?

Interestingly, yes, but only in certain cases. Given the fact that AI-generated content is strictly prohibited, one would assume that the same stands true when it comes to images generated by machine or AI, but that is not the case. Discussing a hypothetical situation where Google Search Central would use images generated by Dall-E, machine learning models developed by OpenAI to generate digital images from natural language descriptions, Mueller pointed out that it would be an exciting move.

Here’s what Lizzi Sassman asked.

“I know that you’ve been doing a lot with DALL-E in the Craiyon site, and all these kinds of places to get fun images. And I was wondering what would you say to using DALL-E to generate images for our site, Google Search Central, if we just started piping that in to refresh our images across the whole site– what would you say to that?”

To which John replied.

“That would be an exciting move.” further adding that that shouldn’t be the case while posting images that need to depict the actual thing, like screenshots.

“I think the tricky part would be if you’re showing screenshots of specific things, and you’re piping that into some machine-art-generated thing, then maybe you don’t necessarily get actual screenshots”

Final Thoughts

Mueller seemed interested in the idea of creating a library of images out of DALL-E but shared his reservations about posting images that need to be exactly what they need to be, say like a screenshot. However, if anything we can take away from the discussion is the use of AI-generated images doesn’t seem to deviate from Google’s Spam Guidelines and are generally considered acceptable. You can listen to Lizzi’s and Mueller’s response at the 34 second mark and may be also stick around for the rest of the discussion for some other valuable insights.

Source: Search Engine Journal

Plan and Set Up All the Pages

To leverage the full potential of Black Friday, it’s crucial to strategize and establish your product pages well in advance. Delaying this process would be a recipe for chaos, and you’d be caught unprepared. Therefore, planning out your landing pages and category pages is imperative.
Ensure your page titles and meta descriptions align perfectly with the upcoming Black Friday sale. Start crafting compelling product descriptions, paying close attention to the SEO aspects of your content. Additionally, enhance the overall appeal by using higher-quality images that complement your offerings.
Take your time with these tasks; making these pages live at least a month before the sale is highly advisable. If you can get them up 45 days in advance, that’s even better. Early preparation is the key to a successful Black Friday campaign.

Optimize Your Product Pages

More than just creating product pages won’t cut it; you must optimize them to gain a competitive edge in SEO. One of the most effective methods is to incorporate structured data. This practice enables Google to showcase your pages in rich results, complete with product ratings and prices, offering a significant advantage to users who are actively searching for products with ease.
There are two essential avenues for optimizing your product pages. Firstly, ensuring they are optimized for mobile searches is paramount, given that most searches originate from mobile devices. Secondly, enhancing page load times is crucial, as faster-loading pages tend to generate higher sales numbers. Seizing these opportunities is essential for your success.

Promote, Promote, Promote

While organic traffic is a reliable foundation, there are times when you must adorn the ball in a manner that entices your target audience to set it in motion on their own. This is precisely where social media promotion takes center stage. Platforms such as Facebook, Instagram, Twitter, and Pinterest wield immense influence over how individuals perceive and engage with your brand. Promoting your pages on these platforms can significantly enhance your sales and contribute positively to your holiday season sales strategy.

Get Creative with Content Old and New

Your content strategy only has to exclusively focus on older or entirely new content if that’s your preference. Revamping older content with necessary updates and optimizations can be just as effective like creating new pages, if not more so. This is especially true because new pages require time crawling and indexing by search engines.
Furthermore, refreshing older content provides an excellent opportunity to breathe new life into underperforming pages in terms of traffic. Enhanced traffic can significantly increase your chances of conversions. So, consider updating those URL slugs from “black-friday-gifts-2022” to “black-friday-gifts-2023” to gain a headstart in your content strategy.

Bring in the Big Guns aka High-quality Links

Black Friday is still a good two months away, providing ample time to construct robust backlinks for your critical pages. High-quality backlinks work their magic most effectively when given sufficient time and space to flourish. The links you initiate now will yield dividends when the Black Friday season approaches.
Rest assured, we’re well-equipped to assist you in this endeavor. Our expertise in link-building is akin to Tiger Woods’ mastery of golf. All you need to do is drop a comment below or contact us through any platform (located at the top left of the page), and we’ll promptly arrange a consultation call. While at it, remember to explore our Monthly SEO Packages, meticulously crafted to elevate your online business to the next level.

Final Thoughts –

All the hard work you’re putting in will be for naught if you don’t assess your outcomes against the benchmarks you established initially. Therefore, it’s essential to establish a comprehensive measurement plan from the outset. Define a precise objective and reinforce it with robust strategies. Ensure that all Key Performance Indicators (KPIs) are in place and meticulously measured using the e-commerce tracking capabilities supported by your website.
As Black Friday approaches, we extend our best wishes for a prosperous sales season. Happy Black Friday!

It is not a soft penalty, said Google.

The viewer asked, “Both of my websites have been hit by different updates, around 90% drops and are suffering from some type of flag that is suppressing our sites until the soft penalty is lifted. Or… is there even a soft penalty? “

To which one of Googlers replied, “No, the named updates that we publish on the rankings updates page on Search Central are not penalties in any shape or form. They are adjustments to our ranking algorithms, so they surface even higher quality and more relevant results to search users. If your site has dropped in rankings after an update, follow our general guidelines for content. Take a look at how you could improve your site as a whole, both from content and user experience perspective, and you may be able to increase your rankings again.”

This pretty much confirms that if a website’s suffers a drop in rankings after a core update, there may be other underlying reasons for it but quote-unquote soft penalty isn’t it. It isn’t real. A statement that backs this response comes from a document published by Google at the time of May 2022 Core Update, “There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.”

What is it all about then? The Core Update and Content Correlation?

Time and again website owners suffering at the hands of core updates ask what may be the reason for it, and time and again Google takes a stand that often brings the factor of content into play, while at the same maintaining that there is nothing to really fix.

A statement penned by Google in their blog earlier this year reads, “We confirm broad core updates because they typically produce some widely notable effects. Some sites may note drops or gains during them. We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.”

At the same time, Google also advices to improve your content quality because Google’s algorithms are on an evolutionary path to only showing high-quality and relevant content in their search results. And that means there is something to fix, after all, and that is content. However, it is important to note that high-quality content alone can’t guarantee improved rankings or traffic. It has to be backed equally competition On-page Optimization, Keyword Research Analysis, and Technical SEO. All of which are an integral part of our Monthly SEO Packages, along with, of course, high-quality content. You can listen to Google’s full response to question at the 15:08 minute mark and may be also stick around for the rest of the discussion for some other valuable insights.

https://www.youtube.com/watch?v=d2iWth9lauY&t=908s

Source: Search Engine Journal

Today we released the September 2022 product reviews update for English-language product reviews. We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb

— Google Search Central (@googlesearchc) September 20, 2022

What is Product Reviews Update?

Official documentation on Google Search Central Blog states: “Google Search is always working to show the most useful and helpful information possible, through testing, experimenting, and review processes. From this, we know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we’re sharing an improvement to our ranking systems, which we call the product reviews update, that’s designed to better reward such content.”

While it is different from Core Updates, the focus should still be on producing high quality content in the form of reviews on your website for your products. The reviews you publish should allow visitors to make an informed decision by providing them insightful analysis and original research. It should be written by experts or enthusiasts who understand the topic well.

Are Product Reviews Update and Helpful Content Update interconnected?

While Google didn’t give away any new information or guidance on September 2022 Product Reviews Update, it wouldn’t be outright outrageous to assume that the Helpful Content Update might have a role to play in how the latest Product Reviews Update impacts your website. It’s because Google clearly stated, “Sites identified by this update may find the signal applied to them over a period of months. Our classifier for this update runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content has not returned in the long-term, the classification will no longer apply.”

This could mean that the ranking signal introduced with Helpful Content Update is likely to get stronger with Product Reviews Update and websites that are found guilty of harbouring unhelpful content (read reviews) written primarily for search engines. And this could very well lead to your website showing greater fluctuations during the update and possibly lose it current SERP standings and traffic. It is also a possibility that websites that didn’t feel the tremors during the last four product reviews updates might not be so lucky this time around. However, all this is just conjecture at this moment and the actual impact might still be different than what the experts suggest. We wait; we watch.

What is Google’s advice for creators regarding September 2022 Product Reviews Update?

While this is not new, the advice remains the same. Create high-quality reviews keeping in mind, including but not limited to:

• User’s perspective
• Demonstrating expertise
• Audio-Visual evidence or references through links
• USP of the product
• Quantitative and qualitative comparisons with competitors’ products
• Highlighting benefits but also drawbacks

For a full-length article on tips on writing high-quality product reviews, refer to Google’s official blog on the same. Meanwhile, watch this space for more. We will update you when the September 2022 Product Reviews Update finishes rollout, and will continue to update as and when there is an interesting discussion ripening around it. Stay tuned.

So, does publishing daily content improve search rankings?

“Does posting one content daily increase ranking?” was the question that was asked.

To which someone from Google to quick to reply with:

“No. Posting daily or at any specific frequency for that matter doesn’t help with ranking better in Google search results. However, the more pages you have in the Google index, the more your content may show up in search results.”

Getting more and more pages published is certainly not the solution, which is both weird and sensible. This discussion just happens to go back to a different Office-hours Hangout discussion from more than a year ago with John Mueller on why Google doesn’t crawl enough pages of some websites while it does so for others.

Why doesn’t Google crawl enough pages from some websites?

Here’s what John said back then.

“The other big reason why we don’t crawl a lot from websites is because we’re not convinced about the quality overall. So that’s something where, especially with newer sites, I see us sometimes struggle with that. And I also see sometimes people saying well, it’s technically possible to create a website with a million pages because we have a database and we just put it online.

And just by doing that, essentially from one day to the next we’ll find a lot of these pages but we’ll be like, we’re not sure about the quality of these pages yet. And we’ll be a bit more cautious about crawling and indexing them until we’re sure that the quality is actually good.”

It makes sense not to have too many pages being published if the websites lacks overall quality that Google deems to be of a certain quality standards. It is important to note that if you are into publishing news and events then publishing daily should be norm regardless of whether or not Google is going to index those pages.

How to get more pages indexed by Google?

The advice comes from John Mueller, as usual, from yet another Office-hours discussion dating back to May 14, 2021. His first suggestion was to ensure that the crawling wasn’t being hindered because of some technical reason, for example 500 errors. His second suggestion was to promote on social pages the pages that aren’t being indexed.  He said, and we quote.

“And if it’s well crawlable then the next thing I would consider trying to figure out is what you can do to promote your website a little bit better. So that when our systems look at your website, they say, oh this is actually a legitimate small business.

We should try to index everything. Because especially if you’re talking about a smaller website with a couple hundred pages, that feels like something where if we have a little bit of a hint then we’ll go off and get all of that. If you’re talking about an e-commerce site that has 500,000 pages then obviously (like) if we get all of those pages or not, that’s a totally different story.”

Internal Linking Structure and Quality, not Quantity is the key.

The last thing he stated to be of extreme importance when it comes to crawling and indexing is the website’s internal linking structure. It is something that helps Google determine which pages of the website are most important. That and obviously the importance of giving quality a preference over quantity.

“The other thing is internal linking is very important for us to understand what you would consider to be important on a website. So things, for example, that are linked from the home page are usually a sign that you care about these pages, so maybe we should care about them more.”

“On the one hand, kind of making sure that it’s easy for us to recognize the important content on a website is really good. Which sometimes means making less content and making better content. So having fewer pages that you want to have indexed.” Concluded John.

You can hear Google’s full response to question at the 06:47 minute mark and may be also stick around for the rest of the discussion for some other valuable insights.

Source: Search Engine Journal

John said.

“There’s no objective way to crawl the web properly. It’s theoretically impossible to crawl it all, since the number of actual URLs is effectively infinite. Since nobody can afford to keep an infinite number of URLs in a database, all web crawlers make assumptions, simplifications, and guesses about what is realistically worth crawling.

And even then, for practical purposes, you can’t crawl all of that all the time, the internet doesn’t have enough connectivity & bandwidth for that, and it costs a lot of money if you want to access a lot of pages regularly. Past that, some pages change quickly, others haven’t changed for 10 years – so crawlers try to save effort by focusing more on the pages that they expect to change, rather than those that they expect not to change.”

Just what is worth crawling then?

John then went to explain that there is an unofficial bar that every website must try to reach in order to be crawled and discovered. And that that is how search engines decide what URLs are worth spending resources on in order to crawl them. Simply speaking, it works on the basis of merit. If crawlers and search engines feel there is some value in crawling and bringing it to the public eye, every website must offer something valuable. He continued.

“And then, we touch on the part where crawlers try to figure out which pages are actually useful. The web is filled with junk that nobody cares about, pages that have been spammed into uselessness. These pages may still regularly change, they may have reasonable URLs, but they’re just destined for the landfill, and any search engine that cares about their users will ignore them.

Sometimes it’s not just obvious junk either. More & more, sites are technically ok, but just don’t reach “the bar” from a quality point of view to merit being crawled more.”

No fixed rules for crawling the web, but there is some system.

Mueller then went on to say that there are no fixed rules on how crawlers crawl the web, how often do they crawl a URL and what dark part of the web they completely oversee. He further added that that every SEO tool has its own way of deciding which URLs to crawl and how often to crawl them. He concluded.

“Therefore, all crawlers (including SEO tools) work on a very simplified set of URLs, they have to work out how often to crawl, which URLs to crawl more often, and which parts of the web to ignore. There are no fixed rules for any of this, so every tool will have to make their own decisions along the way. That’s why search engines have different content indexed, why SEO tools list different links, why any metrics built on top of these are so different.”

How to get your website to be crawled by Google more often?

There are a few things you can do at your end to increase your chances of your URLs getting crawled quickly in the first place and then crawled regularly and affectively.

1. Make sure every page on your website is unique and offers value
2. Remove low-quality pages that are just there to fill the voids and add no real value
3. Create a sitemap and submit it to Google Search Console
4. Create high-quality links and remove bad or broken links
5. Add relevant internal links and fix no-follow internal links

Source: Search Engine Journal

Even minor differences in search phrase can affect rankings.

The viewer cited an example whereby the page was ranked for the query “edit video” but not for its synonym or variant “video editor” and was left confused as to how can there be such a huge difference in terms of rankings.

Here is what the viewer asked.

“Why might there be tiny differences in synonyms or such terms that make such a big difference in ranking position?”

John answered.

“So from our point of view, that can be completely normal and that’s something where on the one hand, we do try to understand things like synonyms in a query. But we also try to look at… the full context of the query. And especially when it comes to synonyms, we might assume that something is mostly a synonym, but that doesn’t mean that it’s completely a synonym.”

In general terms, when someone searches for “edit video”, there is this how-to element that is implied with it. Or from the user’s point of view, it could mean that he or she is searching for softwares that could help edit a video. As far as “video editor” is concerned, for the user it could simply mean that he or she looking for video editors, professionals, that could help him or her with the job or softwares that will enable him or her to do so. Both terms could mean different for different users and that is something Google can’t predict.

Context and User Expectations can contradict the search phrase in question.

John then went on to add that the context of the search query and what the user may mean by it is one of the reasons a search phrase and its synonym is ranked differently. He said.

And especially when you’re looking at something like “edit video” versus “video editor,” the expectations from the user side are a little bit different. On the one hand you want to edit a video. On the other hand you might want to download a video editor. And it seems very similar but… the things that the users want there are slightly different. So from my point of view, that kind of of makes sense that we would show different rankings there.

And we have the same with things like slightly different spellings of words, like if you have the British or the American version of an English word; if you have a word or letter with an accent and it doesn’t have an accent, we understand that these are mostly the same.

But we also understand that they’re slightly different. And we try to show search results that kind of take that into account.”

The best approach hereby is to write different articles for different search terms so that there is little room left for confusion and that each of the pages can be ranked on merit, keeping in mind the context as well as user intention. Watch John Mueller’s full response to question at the 39:35 minute mark and may be also stick around for the rest of the discussion for some other valuable insights.

https://www.youtube.com/watch?t=2375&v=v6TBD9EvwrM&feature=emb_imp_woyt

Source: Search Engine Journal

1. Encourage Customer Reviews

Customers only take the time to write reviews if they are highly impressed or extremely disappointed. It’s your responsibility to proactively reach out to your customers and motivate them to share their thoughts on your website. You can utilize email text messages or offer discounts on future purchases as incentives. While results may take time, a steady stream of reviews can significantly boost your Google Business Profile for organic visitors and search engine rankings.

2. Handle Negative Reviews with Empathy

Even with top-notch products or services, negative reviews will occasionally surface. It’s inevitable. Instead of taking offense or ignoring them (or, worse, not approving them at all), address negative reviews constructively and empathetically. Transparency is key. A complete absence of negative reviews can raise suspicions, not just among customers but also in the eyes of search engines. When a negative review does appear, take ownership, express empathy, apologize, and offer an appropriate resolution to the customer’s satisfaction.

3. Avoid Manipulative Tactics

Google is vigilant when it comes to detecting manipulative tactics. Keyword stuffing, paid reviews, and automated content can trigger red flags and harm your website’s hard-earned reputation, leading to decreased traffic and lower rankings. Remember to underestimate Google’s ability to distinguish between authentic user engagement and fake, paid reviews. Your audience is equally savvy. Steer clear of such tactics to maintain a positive online reputation.

4. Harness the Power of Google Business Profile Tools

Many Google Business Profile tools are available; make the most to supercharge your website’s SEO. The Google Marketing Kit, in particular, is a valuable resource. It lets you share your business’s latest updates, promotions, and highlights through free videos, posters, social posts, and more on Google. Keeping your customers informed about your business’s offerings, events, and product updates can significantly enhance your brand’s online presence and drive user engagement.

Achieving success on Google entails meeting Google’s expectations, which includes creating an optimized business profile that fosters healthy competition among local businesses. In 2023, these strategies are essential to thriving digitally and securing your place in the spotlight.

How to Remove Harmful Links from Your Website or Those Pointing to It

1. Gather Your Backlink Data

The initial step is to compile a comprehensive list of your backlinks. You can leverage tools like Moz, SEMrush, or Ahrefs to assist you. Each tool employs different metrics, providing you with the information you need. Export this data into a CSV file and organize it before proceeding to the next step. This will streamline the process and prevent you from feeling overwhelmed. You can prioritize which links to address first and which to tackle later based on your preferences.

2. Identify and Isolate Toxic Links

This is a critical step in implementing an effective strategy to remove wrong links. Now that you have all your data in one place conduct a thorough backlink audit. You should visit each website linking to yours and flag any suspicious links. Some links will be toxic, while others may require closer scrutiny. Ask yourself if the linked website’s content is relevant to yours or if it adds any real value. The decision is ultimately yours. Create a list of the backlinks you want to remove.

3. Request Removal from Source Websites

Although the chances of getting toxic or low-quality links removed from the source websites are slim, you should still take this step. Try to locate contact information for the hosting websites, although this may be difficult in most cases. Draft a polite email requesting the removal of the problematic links or links. Understand that you may receive responses for only some of your outreach, but it’s necessary, according to Google’s guidelines, before proceeding to the next stage.

4. Submit a Disavow Request with Google

Fortunately, there’s a last resort, sometimes the only option, to permanently eliminate these harmful links from plaguing your website. You can use the Disavow Links tool, available through Google Search Console. This tool allows you to disassociate your website from links you don’t want to be associated with. By submitting a file containing a list of such links, you formally instruct Google not to consider them when determining your website’s search engine rankings.

If this all seems too complex or labor-intensive, you can explore our Monthly SEO Packages, which include a Bad Link Removal service for your convenience. Alternatively, you can schedule a Free Consultation, and we’ll provide guidance tailored to your brand and niche, recommending a service that’s a perfect fit. Say goodbye to those troublesome links – we’ve got you covered.