Understanding Search Intent To Boost SEO Rankings

5 min read

It will be possible to boost the visibility of your brand and also attract high-quality traffic to your website by means of SEO (search engine optimization).

In case your site ranks higher in the search engine results, an increasing number of individuals will be attracted to your site. However, it is of prime importance to get your content optimized so as to get high rankings for certain keywords.

Nevertheless, it will not be possible to get the desired results by keyword optimization alone. You also need to make the individuals select you over your rivals and, for doing that, it is important to comprehend the reason why these searches are being conducted by them.

Incidentally, searcher intent will help to achieve this and your SEO efforts can also be boosted as well.


Why is comprehending searcher intent essential for boosting SEO rankings?

Do you have any idea of how it is possible for Google to present search results?

A comprehensive guideline has been established by the search engine where it has clearly defined the way in which the different search results are going to be ranked.

For instance, Google is responsible for creating a scale that ranges from Fails to Meet to Fully Meet the standards in the Needs Met Rating Guideline area.

A number of aspects are considered by them while evaluating a particular page including content related to porn, content in foreign dialects, pages that will not load, as well as offensive content material.

Put simply, the context and the purpose behind your webpages mean a lot to Google since they assist you in selecting the most pertinent outcomes plus enhancing the browsing experiences of their users.

The 3 Primary Search Query Types:

It is not difficult to understand the way in which digital marketing landscape functions at present. Suppose you own an eatery in a relatively unknown town, and any user searches for “restaurant” along with your location, it is highly possible that your site will appear on the search results.

Nevertheless, it is not easy to make inroads in an otherwise overcrowded marketing landscape on the web. It is a fact that commercial keywords have turned out to be extremely competitive at present, and therefore it is important to understand the purpose of the search intent properly.

Obviously, it will all begin with learning more regarding the 3 primary search query types.

• Transactional Intent

These types of queries come with commercial intent.

Simply speaking, a searcher intends to take any particular action like purchasing any product or service. This will matter a lot for retail businesses online since these searchers are actually looking for any particular product, brand, or service.

These queries are going to walk the fine line between subtle phrases including investigational intent like making a comparison between different brands, contracts, and so forth to clear phrases such as “restaurant in Los Angeles”.

When it comes to SEO, these keywords typically come with a low search volume although they will allow you to generate lots of qualified leads while enhancing the conversion rates too.

For this reason, it is imperative for you to get your site optimized properly so as to assist the visitor in accomplishing the desired action after landing on your website.

• Informational Intent

Queries with informational intent are performed by users who like to get some more idea regarding a particular brand, topic, product, or service.

These types of queries will vary from some simple queries like “How many nations are there on the planet?” to some more complicated and precise ones.

When it comes to SEO, informational queries are appropriate for obtaining new clients and also providing them with value.

While appearing in rich snippets, it is possible for the informational queries to drive plenty of traffic to your website thus helping you to boost the overall visibility.

On the contrary, making use of featured snippets along with informational queries might also imply losing leads since it is likely that a user is going to go through the information without clicking on your website.

• Navigational Intent

Perhaps you have already typed “YouTube.com” into the search box of Google.

Most of the searchers at present just type “YouTube” in the address bar for landing on a particular site. This is where navigational intent queries come into play.

These types of queries are extremely valuable for your site given that they will be sending high-quality traffic to your website while increasing conversion rates as well.

Obviously, it is important for a user to be acquainted with your content, products, and brand to find you in this manner.

It is important to be careful while analyzing search queries. Although some queries might appear to be navigational, in reality, they’re not. For example, a user might type “YouTube” in Google for simply getting information about the company and not visiting it whatsoever.

Comprehending the Problem presented by Ambiguous Keywords:

It will not be easy to categorize and define every single keyword. For instance, let us consider “Amazon”. Is any user trying to get information regarding the rainforest or does he want to know some more regarding the company?

It might be the fact that they intend to go to Amazon.com for purchasing any item. The same is applicable for “PPC”.

In case any searcher Googles it, what kind of information is he actually searching for? Is he searching for a PPC guide, only PPC, or simply for hiring an agency?

In case it is the beginning of their research, a searcher will not be certain regarding what he is actually searching for.

On most occasions, several potential answers will be included by Google in the search engine results pages given that the search intent is not very clear in this case.

It is a fact that the search results are personalized by Google and also customized to the individual browsing requirements of the searcher. As soon as the intent of the user behind any particular query is figured out, Google will make sure that the results are pertinent to them.

Assess your Content

The time is ripe to verify your keywords in case your content material does not resonate with the target audience.

After all, your primary objective will be to comprehend the intent of the search and your content must also be adapted to it.

Keyword mapping happens to be amongst the most important practices that might assist you in boosting your traffic as well as revenue.

In other words, it is essential to make certain that every single keyword targeted by you directs the target audience to the proper page. Most of the marketers make errors at this point.

For instance, making use of informational keywords for the navigational pages with transitional intent does not make any sense and might lead to higher bouncing rates.

It is up to you

At present, it is imperative for you to comprehend the intent as well as the context behind your keywords so as to use them to your advantage.

It will help you to get your content optimized for the proper keywords while narrowing your focus as well.

As mentioned before, always ensure that the keyword matches with the landing page so that it becomes relevant to a user as well as Google.

Sarkar SEO
[email protected]

Mohit Parnami aka Sarkar is an entrepreneur, marketer and Co-Founder of SarkarSEO. He is passionate about SEO and lifelong learner to learn new things. He has been in the internet marketing industry for 10+ years.