What Are Broken Links and How Do You Reclaim Them?

6 min read

Were you aware that around 88 percent of users are significantly less inclined to revisit a website following a negative browsing encounter? This underscores the immense importance of user experience within the realm of SEO. When a visitor lands on your website and encounters a subpar user experience, such as sluggish loading times or broken links, the potential ramifications extend beyond mere frustration—it can substantially impact your search engine rankings. Furthermore, this setback could signify the loss of a prospective customer. As a conscientious business owner, ensuring the seamless functionality of your website is imperative. If consistent performance monitoring proves challenging, enlisting the expertise of SEO professionals can be a strategic move.
Among the myriad vexing user experiences, a broken link ranks high in its capacity to frustrate. Envision a scenario where an alluring anchor text beckons the user, sparking curiosity about the content that awaits on the subsequent page. Yet, that anticipation is swiftly quashed when the ensuing page turns out to be an error-laden dead end. The natural consequence? A swift exit from your website. If this unfortunate encounter transpires during a user’s inaugural visit, it’s exceedingly unlikely they’ll ever consider returning.
The following discourse delves into the concept of broken links, elucidates methods to detect their presence, and unveils strategies for reclaiming and rectifying these malfunctioning links across your website.



What are Broken Links?


A broken backlink is a link between your website and another (where your link is available) that no longer works. If you have many backlinks and yet none of them works, your conversions may be affected. The reason for a broken link could be that your landing page has been moved or that it has been completely removed. If you have some pillar posts on your websites, make sure that you don’t move them. Because if reputable sites are linking to you, a broken backlink will not be good for your SEO efforts. Google will think that you’re not a credible source. This could hurt you in the long run if you don’t do anything about this. So as much as possible, take time to always review your backlinks and make sure that all of them work. As soon as you find a broken backlink, you can resolve this by reaching out to the website owner and then suggesting that they replace their link with the correct backlink. Otherwise, your offline SEO efforts will be put to waste.


How to Find Broken Links on Your Website?


For individuals steering websites and conducting business ventures online, it remains paramount 2023 to conduct routine checks to ascertain the absence of broken backlinks within their digital domains. A non-functional link on your website can yield adverse consequences on two fronts. Primarily, it induces an unsatisfactory user experience. When a user encounters a nonworking link and attempts to access desired content are thwarted, the likelihood of them revisiting your site diminishes significantly, effectively resulting in losing a potential customer. Imagine the cumulative impact of multiple visitors encountering such issues; the potential for lost conversions looms large. Hence, it is incumbent upon website owners to diligently identify and promptly address any broken backlinks.
Effectively identifying broken backlinks can be achieved by utilizing Google Analytics, a versatile tool for tracking website performance. Upon accessing your Google Analytics account, navigate to the Behavior Tab and select Site Content, followed by All Pages. For regular checks, you may set a monthly timeframe. Delve into various viewing options, opting for Page Title, and delve into the Advanced options. Within the Advanced window, select the filter to Include, designate Page Title, and input “404 Page” within the “Containing” field. This approach yields a roster of broken links on your site when you click Apply. Clicking on a particular page title leads you to the specific link harboring the 404 Error page.
Once the broken links are identified, it’s imperative to promptly engage in the requisite remedial action to avert the erosion of your follower base and potential conversions. By diligently addressing these broken backlinks, you reaffirm your commitment to providing a seamless, user-centric online experience.


Why are Broken Links Important for SEO?


In the landscape of 2023, the presence of broken backlinks can inflict considerable harm upon your SEO endeavors. This issue extends beyond inconveniencing users; it can seriously blow your search engine rankings. When users click on a link and are greeted with an error page, the ramifications can reverberate across your site’s visibility. Over time, this phenomenon can lead your website to plummet toward the lower depths of search engine result pages, a scenario that’s anything but advantageous for your business.
To preempt the negative implications of broken backlinks, you must conduct routine checks across your entire website. Embracing a proactive approach can mitigate the risks associated with these malfunctioning links. Enlisting the services of a professional can yield efficient results. SEO experts understand how to identify broken backlinks and expedite their resolution deftly.
In the realm of broken backlinks, timing holds paramount importance. Swift corrective action is essential. Please address these issues promptly to avoid a loss of potential conversions or, more direly, a significant drop in your Google search rankings.
An effective strategy for addressing broken backlinks involves creating comprehensive reports encompassing all instances of such links. These reports not only aid in rectification efforts but also serve as a reliable means to monitor the status of these links over time. By embracing proactive measures, you’re positioned to safeguard your website’s integrity, user experience, and search engine visibility.


Follow our steps to help you reclaim your broken links:

1. In 2023, the initial step to address broken backlinks revolves around thoroughly analyzing your website’s backlink profile. Your foremost task is to scrutinize all backlinks, identifying those no longer functional. A robust tool like Ahrefs can be beneficial for this task. However, if you need to be better-versed in SEO intricacies, you should seek assistance from professionals like Sarkar SEO, primarily if your website serves as a business platform. Recognizing the detrimental impact of broken backlinks on conversions and search rankings, expert guidance becomes invaluable.

2. With a list of broken backlinks in hand, the next phase involves meticulous organization. Compiling these links in a spreadsheet is prudent, allowing for systematic review and assessment. Organizing them by the Domain Rating (DR) column aids in discerning the highest-value backlinks on your website, facilitating strategic decision-making.

3. Subsequently, the process entails selecting which broken links to prioritize for resolution. A prudent approach involves evaluating the domains associated with these broken links and determining whether pursuing a fix is worthwhile. If a fractured link directs to a pillar page or a high-authority destination, it’s crucial to take action. Conversely, for links on low-authority pages, you can deliberate whether pursuing rectification or opting for a more suitable replacement link is the best course.

4. It’s time to initiate reclamation efforts upon assembling and evaluating the list. Communication with the website owners behind these broken links is critical. Reach out to them, notifying them of the issue and supplying the correct link. I request that they update the link on their end. When the site owner is unresponsive, consider setting up a permanent redirect to a relevant, functioning page on your website. By taking this approach, users encountering the broken link will be seamlessly directed to an alternate, functional resource. This proactive approach mitigates the negative impact of broken links on user experience and search rankings.


Broken Link Building Using Competitor Data

1. In the context of 2023, an essential practice involves scrutinizing your competitors’ backlinks, employing the familiar steps mentioned earlier while utilizing the same tool.

2. Identifying pertinent broken backlinks necessitates categorization based on relevance. Reviewing your website is imperative to ascertain whether corresponding content or pages exist, potentially as substitutes for broken links.
Substantial attention must be devoted to providing replacement content that seamlessly aligns with the context of the broken link. This endeavor requires meticulousness to avoid errors and ensure the replacement link is relevant. Scrutinizing both the linking site and the anchor text can guide the search for suitable content or pages for substitution.

3. Quickly communicating with the site owner becomes paramount upon pinpointing the ideal content for replacement.
In conclusion, when was the last instance you audited your website? Are you harnessing the potential of SEO for your marketing strategies? If safeguarding your rankings is a priority, addressing broken links is a must. We’ve furnished you with the tools to identify and rectify these issues. Should you find yourself a busy entrepreneur, enlisting the expertise of reliable and credible SEO professionals is a viable route. This is where Sarkar SEO steps in. Reach out to us to discuss your website and explore avenues for improvement.

4. If you’re grappling with traffic generation and conversion optimization challenges, Sarkar SEO can assist. Our team of adept SEO experts is dedicated to delivering exceptional services. Our solutions extend beyond fixing broken links; we offer SEO services to enhance brand awareness, product and service promotion, website traffic augmentation, revenue generation, business growth, and industry leadership. Contact us today to initiate a conversation about your business goals. We’ll tailor our solutions to align seamlessly with your business objectives.


Sarkar SEO
[email protected]

Mohit Parnami aka Sarkar is an entrepreneur, marketer and Co-Founder of SarkarSEO. He is passionate about SEO and lifelong learner to learn new things. He has been in the internet marketing industry for 10+ years.