Which search trends and keywords should be a focus for your business in 2023?

2 min read

In 2023, as in every year, the digital landscape continues to evolve, demanding the attention of savvy marketers who understand the importance of staying relevant and visible on the internet.
The realm of SEO is no exception, as strategies constantly transform. Businesses keen on avoiding the pitfalls of sudden algorithm shifts, or significant search engine overhauls must remain vigilant, staying informed about the latest trends and updates to grasp their potential implications.
Foresight into upcoming trends can empower a business to prepare proactively, sidestep penalties, and safeguard against substantial drops in website rankings.
Just as in previous years, 2023 introduces new search trends and techniques that provide opportunities to captivate your audience.
Regardless of your business’s current performance, a company that embraces trends and engages with its audience through diverse channels can cultivate a more positive and credible impact on its target demographic.


The first one has to be Videos and visual content.


1. Visual content

The importance of visual content cannot be overstated; it represents the future.
In particular search queries, this translates into larger image blocks and video results displayed in search outcomes. The advantages of top-notch visual assets extend beyond just Search Engine Results Pages (SERPs). “By utilizing an image on their device or a website, Google Lens enables consumers to seek out a product, essentially offering a practical application for image optimization through reverse image searches.”


2. A lot more emphasis on the user’s intent

In discussing SEO trends for the current year, giving due attention to user intent is essential. Your website’s primary focus should be fulfilling the user’s dream, as customers actively seek answers to specific questions or solutions to particular problems online.
By centering your efforts on making your solution align seamlessly with their requirements, you can effectively enhance organic traffic, prolong user engagement on your site, and establish trust within your core audience.

3. Google’s EAT principle

No, we’re not referring to dining here.
EAT represents Expertise, Authority, and Trustworthiness. These elements are significant for Google when assessing a website’s commitment to delivering high-quality content. Consequently, businesses should consider these criteria when crafting website content.
“Learn how to effectively integrate an optimal blend of E-A-T into your on-site content, link-building strategies, online PR efforts, and even technical SEO, regardless of your SEO approach.”
It is also imperative to remain mindful of the EAT concept when composing content. Ensure that any claims you put forth are substantiated with facts and figures.
Moreover, be sure to link to reputable sources. Incorporating authoritative links into your content is an excellent method for satisfying all the requirements of EAT.


4. Automation ON!

Expect increased automation as SEO professionals worldwide become more tech-savvy, particularly within agencies. In these settings, there will be a growing trend toward automating various aspects, such as technical audits, analytical tools, and other research areas. As industrial SEO experts grapple with increasingly more extensive and complex websites, the need for enhanced automation to bridge gaps in technology, expertise, and resources, enabling scalable execution, swiftly evolves from a mere “nice-to-have” to an absolute “necessity.”


5. Exceptional Quality Backlinks


According to Google’s search quality advocate, John Mueller, a solitary, top-tier news site’s high-quality backlink holds more significant value than millions of low-quality links from other websites. This implies that practical public relations efforts could yield better results than a conventional SEO service. As we look ahead to the future of search, the synergy between technical SEO and media relations emerges as a potent combination.