With 1000+ businesses coming on the internet each day it’s time for you to rework your marketing plans and start being visible and shinier than your competitors. No matter how much hard work you give in building your business if you’re not doing marketing right you’ll never get enough sales.
It’s like you have the Philosopher’s Stone in your hand but you don’t know how to use it. Your business needs an online presence and can’t survive without SEO and we couldn’t emphasize more on this more. A full-blown marketing approach will not only open doors for new customers but will also make your existing customers buy more frequently from you. Now there are two routes to go, one is safe but a long route which will take you to the destination but will take more time than the other one, the 2nd one is fast, full of danger and you might get killed in the way.
If you‘re a sane person you’ll choose the first one unless you want to get killed, the safe one that gives the most lingering results is White hat SEO and the other is black.
When someone trusts us with their business we work at our full capacity to take them to the destination with the least risk possible and today I am sharing some of our’s white hat SEO techniques that have worked well and give out the best possible results.
This year has been a turbulent one for SEO. Many updates by search engines, both announced and unannounced, have hit website owners in a short amount of time.
You may be asking: What works, now? What’s the safest way to invest your marketing dollar for both the short-term and long-term growth of your website?
There are 5 criteria (key factors) that help determine which results are returned for your query:
- Meaning of your query.
- Relevance of web pages.
- Quality of content.
- Usability of web pages.
- Context and settings.
First things first do you know what is white hat SEO?
In life or in a game, playing by the rules will take you to the ultimate success. SEO has certain boundaries and rules which sites should comply with to get top rankings and be audiences’ favorites.
Let’s see which white hat SEO techniques can help you get more sustainable results.
User Intent is a holy grail
You have a service, you know your audience and you have exactly what your audience is looking for.
It’s a win-win.
The more you think about your audience the more will come to you. Suppose your audience is looking for a blueberry cheesecake recipe, and you have the exact recipe that they need with blueberry, cheese, and other ingredients. So your results will be on the top in accordance with what your audience is searching for.
Before posting content, take a deep dive into your customer’s minds and post content for them.
The tactics that can be used to satisfy user intent are:
- Understanding your target market and what they’re looking for
- Creating content that is optimized for specific keywords
- Use subheadings and a lot of white space when formatting your content for scanners.
- Using images and videos
“Mobile-first” approach
Despite the fact that desktop computers dominated much of the internet’s early history, mobile devices currently account for more than half of all web searches.
As smartphones became more common, so did the mobile search, and Google had to rethink how it ranked mobile-friendly sites.
This implies that if your website isn’t mobile-friendly, you’re losing out on potential customers. Visitors will leave if they can’t find their way around your website.
Google has concluded that mobile-friendliness is a ranking factor.
Websites that are tough to navigate on a mobile device are at a disadvantage when it comes to searching.
In order to stay competitive in Google, businesses with old website designs should seriously consider updating.
Offer Valuable and engaging content
Your content will make most of your sales and conversions when you offer a valued customer tends to stay with you and get more value from your content and hence whenever you launch a product or service your audience will be the first one to buy from you.
As a result, avoid creating content for search engines. Make content for folks who are seeking answers.
You’ll also want your content to be relevant and authoritative so that it may be used as a source of information by others.
Keeping up with Page experience
You may have good content that satisfies audiences’ needs but if they are not able to navigate properly, or the site is taking time to load a page, they will bid goodbye to your site.
The page experience is measured using Core Web Vitals, a collection of measures that includes mobile-friendliness, HTTPS, and intrusive interstitial guidelines, as well as page loading speed, responsiveness, and visual integrity.
Content-relevant keywords
Keywords are game-changers when it comes to SEO. If you get the right and the most relevant keywords for customer queries then you’re definitely going to the top of Google ranking.
We all want to increase the number of visitors to our websites, and while there are various strategies to do it, one thing you must consider is keywords. It’s critical to use the most effective keywords throughout your site that connect with the correct audience for your business as a pillar of search engine optimization.
The tactics used to properly use keywords include using them all, doing so naturally, and ensuring that they are relevant to the topics being presented. In campaigns, keyword research tools are taking on a new function.
On-Page Optimization
On-page optimization can open a whole new horizon for your business if done correctly. On-page SEO is essential for search engine optimization (SEO) since it assists Google in determining the purpose of each piece of content on your website. The higher you rank in search, the better Google understands your content, which equals more organic visitors, conversions, and revenues. Even better, if done correctly, on-page SEO increases user experience.
Link Building
Links are very important and bring relevant traffic to your site. Google and other search engines continue to use links as one of the most important ranking factors.
Search engines use links to find new content, and it’s also how they rate the quality of that content.
The purpose of link building in search engine optimization is to increase the number of high-quality inbound links to a site in order to improve ranking.
