Do you have high-quality, indexed content that could use a boost on Google? Then, it’s time to add some appropriate niche edits backlinks. Why? These links will drive instant traffic to your website, garnering your content the attention it deserves.
By adding links to existing content, you ramp up your backlink profile without the hassle of creating guest posts or other new content. Because adding these links is deemed white hat niche edits, you don’t have to worry about your site getting dinged for spam, either.
Best of all, you can buy these links from a reputable company, thereby taking full advantage of one of the best routes available to reinvigorating your content. With the right approach, you can develop a stellar backlink profile for your website that’s 100 percent genuine.
What’s more, the benefits don’t end there. Keep reading to learn more about niche edits and how to harness them to full effect for your company’s content marketing needs.
What Are Niche Edits Backlinks?
Niche edits backlinks and curated links are interchangeable terms used to describe contextual anchor links. When inserted into blog posts, guest posts, or pages that already meet all of the criteria established by Google for fantastic content, they pack significant SEO power.
Unlike links from new pages or posts, which have zero authority, niche edits backlinks have already been indexed by Google. They prove among the strongest you can ascertain (either through purchase or manual outreach) for your website.
They’ll help your site establish its authority, which now represents a critical component of ranking on search engine results pages (SERPs).
Why all the emphasis on backlinks now? Because of critical changes to Google’s algorithms in recent years. Let’s explore some of these changes further.
What to Know About Google Algorithms?
Ranking in Google starts with staying up-to-date on the latest algorithms. What are algorithms? They represent a complex system employed by Google to instantly deliver the best possible search engine results for a user’s query.
In essence, algorithms are a means for sorting through the mountains of information now available on the internet. Without some help filtering this content, you’d be left with millions of results and no indication of which ones are most useful.
Fortunately, Google has developed algorithms to sort through all of these webpages in search of the most useful, relevant content. This process takes place in a fraction of a second, yielding the best results based on your location and settings.
Some factors Google considers while sorting through all of the results possible? Besides relevancy, algorithms consider the freshness of the information, the expertise of the source, and keywords input by the user.
Recent Google Algorithmic Changes
One of the most critical algorithmic changes to know about? BERT, an update which took effect on October 25, 2019. The BERT update remains the most significant update of the past five years.
It’s also a driving factor behind the increased importance in niche edits backlinks. Google uses BERT to ensure that search queries are better understood. As a result, Google can provide customers with search results that are more relevant, authoritative, and useful.
Of course, the BERT update represents one in a line of updates Google has added to its arsenal to combat low-quality web content. For example, before BERT, Google released the Penguin update in 2012.
Its goal? To gain greater control over and diminish the effectiveness of techniques to manipulate search engine results and rankings. These manipulative strategies include black hat link building techniques.
As a result, Penguin ensures that authoritative, relevant links to websites get rewarded while low-quality spammy ones earn downgrades. With that in mind, let’s explore some of the benefits of curated links.
Benefits of Niche Edits Backlinks
There are many compelling reasons to rely on niche edits to improve your site’s rankings. When high-quality links get added to good-quality content, you can expect to see:
Increased site awareness
Better Google rankings
More site traffic
Ramped up sales for e-commerce sites
Working with an experienced company that relies on white hat SEO techniques and backlinks to garner results will help you reap the advantages of links placed on high domain authority (DA) websites.
High Doman Authority Websites and Google Rankings
Why is this important? Domain authority (DA) refers to a search engine ranking created by Moz to predict the performance of a website on SERPs. DA scores range from one to 100. The higher the score, the better a page will rank.
Of course, the better your rankings, the more eyes you’ll get on your content. Why do rankings matter? It’s a simple function of how people search the internet.
The number one position on Google gets 33 percent of search traffic, and position two gets 18 percent of traffic.
From there, it drops off quickly. Position three gets about 11 percent of traffic, and four gets just 8 percent. By position ten, you’re down to just two percent of Google’s traffic for that query.
More than half of all traffic via Google goes to the top two positions. No wonder these rankings remain so coveted!
When you have links on high DA websites that funnel back to your content, it helps people find your content faster. It also lets these searchers know that your content is reliable, high-quality, and authoritative.
How Niche Edits Backlinks Differ from Guest Posts
You may be wondering what’s the difference between gaining back
links through guests posts versus niche edits? The significant difference between these two techniques remains the quality of the link you ascertain.
On the one hand, guest posts represent new content, so their links content zero authority. What’s more, if you don’t craft content of the highest quality, then there’s no guarantee that your guest post will rank well, either.
With niche edits, however, you focus on getting links from established websites with excellent content. This content already performs well in search engines. Links placed within this content have more juice because they’re from old websites proven to generate genuine organic traffic.
These authority links also perform better in search engine rankings over the long-term. Why? Because the sites themselves perform better on SERPs, bringing in a predictable level of organic traffic.
In essence, niche edits backlinks are among the most curated and natural links that your company can hope to get. They come from sites that are already crawled and indexed, not hidden or fake ones such as PBN links.
Are Niche Edit Links White Hat?
If you’re familiar with the term white hat in SEO, you may be wondering whether or not niche edits fall into this category? The short and simple answer is yes.
That said, you must have a thorough understanding of what we mean when we talk about various SEO tactics, including what are referred to as white hat, black hat, and grey hat.
White Hat SEO Techniques
When we talk about white hat, we’re referring to strategies that optimize search engine results in ethical ways.
White hat SEO tactics offer long-term ranking solutions by focusing on a website’s human audience. They include keyword analysis, keyword usage, writing content for human readers, and link building such as niche edits.
They should rely on contextual backlinks, which are those that fall naturally within the content of a page. As a result, they do not include links within sidebars, footers, or ads.
That said, not all backlinking ventures fall under the white hat niche edits umbrella. To be a white hat tactic, you must reach out to websites with relevant content.
You must ask to have them link back to your site. If you use legitimate means to build links, you’ll see your Google rankings skyrocket over time.
Black Hat SEO Techniques
How do these tactics compare to black hat SEO? Black hat strategies are used by those looking for a quick return. They include things like keyword stuffing, hidden texts and links, and blog content spamming.
Over the long-term, the black hat approach will get you penalized in Google. It could even result in your site being de-indexed or banned for such unethical practices.
Black hat niche edits include using questionable links from networks like SAPE. They add links to hacked websites, which is about as dodgy and unethical as it gets.
Grey Hat SEO Techniques
Grey hat SEO uses technically legal methods to increase your site’s rankings. That said, these methods may prove somewhat dubious. As a result, they may get declared black hat techniques in the future.
What do grey hat niche edits look like? They include paying for backlinks from well-established websites.
Private blog networks (PBNs) also represent anther go-to method of link building used in grey hat SEO.
Grey Hat SEO and Private Blog Networks
PBNs are networks of authoritative websites that cooperate to build links to money websites.
While currently legal, Google may come out against such approaches sooner than later. PBNs are already getting heat for their practices, and Google’s Penguin algorithm works hard to detect these kinds of schemes and then devalue websites accordingly.
Despite the fast returns, you’ll receive from PBNs, there are better, more reputable ways to build links. What’s more, once Google catches wind of a PBN, they can take a variety of actions to penalize the network, including banning it outright.
It’s always better to avoid such situations.
How Do You Acquire Niche Edit Backlinks?
Now that we’ve covered the advantages and disadvantages of different types of niche edits, are you wondering how to acquire them for your website? Among the most convenient ways to earn backlinks is by paying a reputable service to get them for you.
If you prefer to go it on your own, however, here’s the process you should follow. You’ll want to start by looking for sites with articles similar to yours. Then, you’ll reach out to each of these sites and ask their webmasters if they’d be willing to link to your page.
Doing this via cold emails will result in low conversion rates. That’s why it proves more useful to network with the webmasters in advance. If you can create a relationship with them before asking for backlinks, you’ll be in a much better position to earn them.
Besides cultivating friendships with webmasters before asking for backlinks, reach out to websites to see if they’ll accept a guest post from you for payment. If they agree, then you can respond that you’d prefer to pay them simply to include a link from a specific page.
This approach often works well. That said, the simplest and easiest way to build backlinks is by hiring a company to handle this aspect of your white hat SEO for you.
How to Get Started
If you want to try earning contextual backlinks on your own, start by doing a few Google searches. These searches might include:
Best blog posts + your keyword
Top link building posts + month
Top list blogs + your keyword
Once you get search engine results, explore them to review their pages and links. When you find content that might be suitable for a link, reach out to the author or webmaster to explore the possibilities of linking back to your related content.
Email remains the best way to get a hold of these individuals. In exchange for posting your backlink, you may include an incentive such as the promotion of their article via social media channels. This offer sweetens the pot while bringing more traffic to their article and your link.
It’s a win-win for your company and the website you’re courting for backlinks, and it’s a technique proven to bring in natural links if you’ve got plenty of perseverance and patience.
The Bottom Line When It Comes to Niche Edits Backlink Building
Now that you’ve got a firmer grasp of how niche edits backlinks work and why you want to gain them, you can start taking steps towards creating a more authoritative website with a well-developed backlink profile.
Ready to get started? Contact us for a free website analysis and to explore ways to ramp up your website traffic and bring in more online revenues.