Size doesn’t matter when it comes to businesses. SEO impacts both large and small businesses in the same way, be it success or failure. When done right, the former, and when done wrong, the latter. Good news is it is not all that difficult to be on the good side. It is just painfully time-consuming and has a learning curve most have little regard for. Since you are reading this, we assume you an SEOO novice and want to start out on a strong note. Here are what we think are Top 10 SEO Tips for you that could greatly benefit from. Happy SEOing.
Content is King
Content goes beyond just inviting customers to your pages; it enables you to build loyal, long-lasting relationships with them. But only and only if it is unique, relevant, comprehensive, and a one-stop-shop kind of thing that provides high value to the users. Creating such content should be your priority no. 1.
Keywords are King’s Biggest Allies
But the king wouldn’t last a day out there without some faithful allies, and keywords are just that. Without the right mix of keywords that take into consideration the search volume, relevancy, on-going trends, and most importantly the user intent, your content will continue to fail to acquire your target customers.
Learn from Your Competition
They have been there, doing it day in and day out, making a name for themselves through consistent SEO strategies. Why not spend a good amount of time analysing what continues to work for them. Study the keyword selection they are ranking for, study their content, and try to do it better than them but without replicating.
Optimize Page Title and Meta Description
The Page Title and the Meta description is the first thing the users are going to see. You need to fish-hook them there and then. That’s a lot of power for few little words (30-60 characters for the title and 160 characters for the Meta description); make sure you write them right and include your target keyword in both.
Don’t use randomized, overly long URL slugs. Keep them short, but keep them descriptive, and most importantly, try to slip in your target keyword in there that doesn’t stick out like a sore thumb. Doing so will help search engines understand what your page is all about and will help boost the page’s ranking.
Optimize Your Linking Structure
Every page your website needs to have an internal and external structure. That means, links that link to other pages within your websites, and links that link to other websites respectively. Doing so effectively improve crawlability and improve user experience as well as credibility. Use the external links to link High DA websites with content related to yours.
Optimize Those Visuals
In order to optimize the visuals, you need to have visuals. Why? Because complimenting your written content with high-quality, relevant images and videos can keep the user engaged for a longer period of time and bring down your page’s bounce rate. Use the right sizes, use ALT Texts wherever applicable, and place them next to related content and not randomly.
Page Speed Matters, a Lot
If your page takes longer than it should to load up, rest assured, by the time it does, the user would have gone back to the SEPRs to look for better options even if they aren’t necessarily better but loaded faster. Where does that leave you? Wanting! Improving page’s load time is also a good way to improve your rankings.
Perform Frequent Site Audits
After all of the above is put into action and has had time to breathe, take some time out every once in a while to perform an extensive site audit. Doing so will reveal if there are any discrepancies that need to be taken care of to make the pages both functional as well as user and search engine friendly again.
Acquire Backlinks from High DA Websites
Backlinks are relevant to your SERP journey and critical to your SEO success. Let’s put it another way: High-quality backlinks from High DA websites that enjoy a fair bit of popularity within the community are critical to your SEO success and subsequent ranking higher on SEPR pages. But getting, rather, earning backlinks isn’t as easy as it used to be.
If you need help with building your backlink portfolio from scratch or expanding it, we can help you out, along with regular on-site optimizations, audits, and getting those bad links removed from your portfolio. Just drop us a mail and leave a comment below and we will get back to you in no time. In the meanwhile, you can check out our Monthly SEO Packages that can help you with all of the above.