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In a recent discussion that transpired over Twitter, Google’s Search Advocate reaffirmed what the SEO community always believed, somewhat. Yes, using a hierarchical structure with heading elements on a web page is useful to Google. But before we get into the why’s, let’s take a...
Sometimes, apart from Search Engine Optimisation, you may find yourself in dire need of Search Engine De-optimisation. Yes, there are times when a web page of yours might start ranking well. But it’s not the page you want your keyword to rank for. This is...
Let’s cut the long story short: you cannot bypass your competition in terms of rankings by bypassing Google’s page experience requirements. You need to adhere to each one of them. This is exactly where Core Web Vitals (CWV) come into the picture. Even though CWV...
In the recently concluded Google’s January 2023 edition of the SEO Office-hours Hangout Q&A Session, Google Search Advocate John Mueller, and Analyst Gary Illyes took turns on answering queries related to websites publishing news articles. They also offered tips on the use of lastmod tags...
Building a solid product or service is hard enough to begin with, and exhausting. Add to that the onus of creating a perfect website with all the SEO markers in place and it becomes even more tiresome. But what if you were to transfer that...
SEO is a tricky business. It gets even trickier when you don’t know how much of it you need and how to go about investing in it. We say invest because we do not believe it is an expense. We consider it an indirect investment...
The more you explore the web for Google ranking signals, the more the chances of your brain turning into sludge. There are varied opinions and as many as 200 factors that can impact a site’s search performance. However, there is a huge difference between hearsay...
In Google’s December 2022 edition of the SEO Office-hours Hangout Q&A Session, one of Google’s team answered a question about algorithmic penalties and how long does it take to recover from one. Before we delve deep into the topic, it’s important to remember that the...
In Google’s November 2022 Edition of Office-hours Hangout Q&A Session, Google Webmaster Trend Analyst Gary Illyes answered a question about having an excessive number of noindex pages. The question was submitted by one of the viewers, who wanted to know whether having too many noindex...
In Google’s November 2022 Edition of Office-hours Hangout Q&A Session, Google Webmaster Trend Analyst Gary Illyes answered a question about removing old content from a website. One of the viewers who pitched in with a question wanted to know if there is any specific way...
