5 best practices to follow while optimizing for a site for mobile – Step by step guide.

3 min read
5 best practices to follow while optimizing for a site for mobile - Step by step guide.

Facing trouble getting visitors to your website? Are you looking for a quick and easy solution to boost your business’s online visibility? Or perhaps you’d like to increase your qualified leads?


For many years, Google has used mobile-friendliness as a ranking factor in its search results. If you want your site to rank on Google (or any other search engine), mobile optimization should be a top concern. In fact, Google said that “beginning September 2020, all websites will migrate to mobile-first indexing.”


In this case, ensure that your website is mobile-friendly. A responsive design can help you grow your business.


Responsive design means that the site will fill the screen and convey content clearly no matter how wide the screen is – from a phone to a watch to a tablet to a desktop.


You’re losing potential customers if your website isn’t mobile-friendly. Take a peek at well-known companies and brands. They all offer mobile-friendly websites that look excellent on any platform, including PCs, smartphones, and tablets.

Given these facts, optimizing your website for smartphones and tablets is a no-brainer. You’ll reach a larger audience and make more sales this way.


There are things to consider for both search engine robots and user experience while optimizing your website for mobile optimization. To build up your website for mobile-friendly performance, follow these actionable steps and recommendations.


Facts you should know

  • A smartphone is owned by 96% of 18-29-year-olds in the United States.
  • By 2020, more than 3.6 billion people throughout the world would have used a smartphone. By 2023, the population will have increased to 4.3 billion.
  • Apps accounted for 90% of mobile users’ time in 2020, compared to mobile browsers.
  • In the United States in 2021, Google holds 93.22 percent of the mobile search market.
  • The organic click-through rate for the first mobile search result on Google is 26.9%. (click-through rate).


Make Use Of Responsive Design Approaches

“Google recommends responsive design as a design pattern.”


Your website’s responsiveness is an undeniably critical part in boosting user experience and avoiding typical SEO errors that might harm your Google results.


While responsive web design isn’t a proven ranking factor, Google has teased its importance several times.

Given that 61% of consumers will never return to a website that isn’t mobile-friendly, implementing a responsive environment appears to be a no-brainer.


This information alone should be enough to push website owners to put the user’s experience first and choose a more responsive design.


WordPress Mobile Modification

There are numerous WordPress plug-ins available.


So much so that some even include features that improve mobile compatibility.


The most useful plug-ins for this are Duda Mobile, W3 Total Cache, and HTML and CSS reduced overhead plug-ins.


Best Practices for Mobile Video

Yes, there are best practices for mobile video SEO! Google still requires specific signals to be put on the website so that its search engine can better interpret the video.

For a seamless mobile video implementation, Google suggests employing the following mobile video best practices:


  • Using a video play/pause button.
  • Assuring that the user can go back and forth in time.
  • Google’s technical implementation of a mobile video is outstanding, and they help you through the process step by step.


Compression and optimization of images

Image optimization is a vital component to getting effective for the mobile web. This means you’ll need to make sure your graphics are optimized for all image sizes and resolutions.


It is impossible to make a single image that is seen everywhere. You certainly can. However, it will appear skewed at resolutions for which it was not designed.


Instead, it is recommended that you use holistic SEO best practices and ensure that you develop images that are good quality at all resolutions while also loading speedily.


Ensure that all content is consistent on desktop and mobile.

The goal of this guideline is to prevent duplicate content and hiding allegations.


To be safe, make sure that all of your content is the same on the desktop and mobile versions of your site.

Responsive design is one of the most effective methods for ensuring this.


For those unfamiliar with responsive design, it entails generating a style sheet that employs “media queries” to seamlessly shift designs across a wide range of platforms and devices.