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If you happen to operate in one, you have our sympathy. Nothing dampens the spirits of a business and people associated with it faster than a penalty, algorithmic or manual. Moreover, it makes people look at you in bad light, which is something no business...

In a recent Reddit discussion, things spiralled quickly when one of the users posted a question asking why the links pointing to a website are not getting discovered through the SEO tool they have been using. Google’s John Mueller was quick to step in and...

In Google’s Office-hours Hangout recorded on 11 March 2022, Google’s John Mueller discussed the issue of search query and its synonym and how both can be ranked differently as both might have a different context attached to them. A question was posed by one of...

If you are to stand out in a crowd of millions, you need to do something truly outstanding. For online business bidding to leave their mark and create a legacy, it all begins with creating a solid Google Business Profile. A well-made Google Business Profile...

To get your website ranked on the first page of Google’s search results is a daunting task. And using high-quality backlinks from trustworthy and popular websites relevant to yours is one of the most important tactics deployed by the website that do rank higher. Backlinks...

First things first, Google defines Bounce Rate as “In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering...

Is it possible, at all, to compete with the bigger websites, who have been doing it day in and day out for year, especially when their product portfolio is the same as yours, along with the keywords you want to rank for? Short answer: yes....