Before you reap in the benefits like increased rankings, traffic, conversions, and positive brand image, you have to go through a long, arduous process of SEO, and do it right. Chances are, you are no stranger to the game that is SEO and already know very well that it is long-term game and not a quick-bet you can hope to score out of. There are no shortcuts. They will a lot of lows before there are highs, but when the highs come, all the effort will be worth it. You need to have a solid plan in place. If you have been looking for one, we have something for you that is time-tested and highly result oriented, a 5 Step SEO Guide to Long-term Business Success, if you may.
Extensive On-page Audit
This is where it all begins, by separating your high-performing pages from the ones that have not hit the stride yet. That will make it easier for you to decide which pages are to be improved upon, which are to be removed altogether, and which are to be added fresh and how to go about writing them, taking cues from the ones that struck gold. While you’re at it, make sure you adhere religiously to the On-page SEO checklist that includes but is not limited to writing relevant titles and meta descriptions, concise but descriptive URLs, ALT tags, and optimizing H1, H2, H3 tags etc.
Extensive Technical Audit
The next and one of the most important ways to set your site straight in the eyes of search engines and your customers is by tackling the technical aspects diligently. The idea is to make your site easier for the visitors to navigate across, read, and engage with for a longer period of time. Think speed, functionality, navigational ease, and user experience. Think reducing the bounce rate, optimizing the internal linking structure, sitemaps and redirects, crawl errors and broken links, HTTPS and AMP pages and a whole lot more. Make it a step-by-step process and keep improving each aspect that falls under technical SEO.
You can’t just wing it when it comes to selecting keywords. You need to put a lot of thought and research into why you are choosing the keywords you are choosing. Identifying User Intent is one of the most important parts of keyword research and analysis; without it you are shooting in the dark hoping one would find the bull’s eye. And the other important facet of implement a successful keyword strategy is performing a detailed analysis of your competitors’ keywords to widen your content scope. And while doing all this, remember to incorporate concepts like search volume, relevancy, head keywords, and long-tail keywords into your findings.
Now that you have the right keyword strategy in place, it’s to execute it to perfection through content. Because, let’s get something straight: there is no success, long-term or short-term, without high-quality, unique content in place to do your brand’s bidding for you. It puts your key message right in front of your target audience and drives in more organic traffic towards your website. Remember this key message when creating content: with no engagement, there will no conversions. It has to generate an optimum percentage of quality, trust, and authority to provide a positive user experience for your potential customers.
Backlinks Audit and Realignment
After everything above has been put into execution, you need to perform a thorough backlinks audit on your website. Doing so will help you weed out poor-quality, spammy backlinks that are doing more harm than good to your website as well as brand image. There various tools available on the internet, like Moz, SEMrush, and Ahrefs. You can read about How to Remove Toxic Backlinks from Your Website before you start. Once you are done with the removal, the next and the final step is build strong link portfolio, a sort of an asset-base that will appreciate over time and will bring you consistent traffic and approval from search engines.
You can check out our Monthly SEO Packages that have high-quality link-building as their core, and have helped thousands of clients over the years secure high rankings, traffic, and conversions. Alternatively, you can also leave us an email and we will get back to you with a free consultation as soon as possible.