Content is useful and relevant and at the same time, engaging as well as easy to find is what gets your brand across the finish line. But too often businesses feel too caught to up to even go a few metres falter midway and give up entirely. If you feel user content is good but lacks a certain zing that is essential for your SEO strategy and subsequently, your brand to reach far and wide, you have come to the right place searching. Just like we knew you’d be searching, we can impart the same wisdom and help you bring in more and more customers who will eventually convert into paying customers. How? We have for you 7 essential tips using which you can transform your content for better SEO results. Read on.
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Great Content with User Intent in Mind
Content without taking into consideration what your users are exactly are looking for is content wasted. A great piece of content always has the brand’s users at the heart of things. That’s why you need to think hard and long before you finalise your content marketing strategy. Decide what your users are looking for, how you want your users to engage with it, what goals yo are looking to achieve with it. Chart out a content calendar thereon.
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Backed only by the right Keywords
Keyword research and analysis needs to be the starting point of your content strategy and not an afterthought. So before you start churning out content by the dozen, you need to take a deep dive into what keywords and related phrases people are searching for and that needs to form the core of your content. You also need to keep a balanced mix of long-tail keywords as well as head terms and related phrases, keeping in mind factors like search volume, competitiveness, and trends.
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Structure and Layout matters
A nice, clean layout with proper subheadings, use of bullet points and serial numbers, and evenly created paragraphs can go a long way when it comes to keeping the users engaged for a longer period of time. It does so by improving the navigational fluency and giving your users an idea beforehand on what to expect throughout the content. Also ensure using high-quality, relevant images to accompany the text surrounding each. Topic related videos are an added bonus, if you can.
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Optimise Optimise Optimise
Optimisation when done right can give search engines an idea as to what the page is all about and whether or not it serves any real purpose when it comes to delivering value to the users making the search query. This includes but is not limited to Page Title, URL slug, Keyword Placements, Page Description, Image ALT Tags, Image File names etc. For how to perform On-page SEO to the T, read through our extensive guide on On-Page SEO Best Practices 2022 and take it to the next level.
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Don’t ignore those Meta descriptions
Even though Meta Descriptions don’t directly affect search rankings, they do give out a fair idea on what the users can expect from the page and whether or not it will meet what they are looking for. And this, improves the click-through-rate by inviting the users to, well, make a click and land on your page. So write your treat your Meta Descriptions just as you would treat copy that goes out in a print magazine – carefully crafted, creative, and yet to the point.
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Leverage those Links
Links, both internal and external, is an important part of every content strategy. The validation you get from websites (high-quality and popular ones) when they link back to your page or pages is easily translated into validation from the search engines. The better the quality of backlinks (and the more refined your internal linking structure) the higher the form of approval, which in turn will increase your chances of being ranked higher on the search results.
If you need help with on-page optimisation, site audit, and building on a solid base with high-quality backlinks, you can leave us an email, a comment on this post, or straight up give us a call and we schedule a consultation for you in no time at all.
