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6 Content Tweaking Tips for Improved SEO

2 min read

“In today’s digital landscape, the key to success lies in creating content that offers value and relevance and captivates your audience while being easily discoverable. Unfortunately, many businesses find themselves overwhelmed and stuck, unable to make meaningful progress. If you believe your content is informative but lacks the essential spark needed to enhance your SEO strategy and expand your brand’s reach, you’re in the right place.
As we anticipate your search, we can provide the guidance you need to attract more customers who will eventually convert into paying clients. How? We’ve curated seven indispensable tips to help you revamp your content for improved SEO results. Keep reading to discover these strategies.”

 

  1. Great Content with User Intent in Mind

Content without taking into consideration what your users are exactly are looking for is content wasted. A great piece of content always has the brand’s users at the heart of things. Hence, it’s crucial to carefully contemplate your content marketing strategy before finalizing it. Determine what your users seek, how you intend to engage them, and what specific objectives you aim to accomplish. Following this, create a well-structured content calendar to guide your efforts.

  1. Backed only by the right Keywords

Keyword research and analysis should serve as the foundational cornerstone of your content strategy rather than something to consider as an afterthought. Therefore, before embarking on a content creation frenzy, it’s essential to thoroughly delve into the keywords and associated phrases that people are actively searching for. These keywords should constitute the essence of your content.
Maintaining a well-balanced blend of long-tail keywords, head terms, and related phrases is crucial. It would help if you considered search volume, competitiveness, and current trends while selecting these keywords to ensure a comprehensive and practical content approach.

  1. Structure and Layout matters

A well-structured, visually appealing layout featuring clear subheadings, bullet points, numbered lists, and evenly formatted paragraphs can significantly enhance user engagement. This approach enhances navigational ease and gives users a preview of what to anticipate within the content. Additionally, incorporating high-quality, contextually relevant images alongside the text enriches the reading experience. Consider including topic-related videos as an extra feature to captivate your audience further.

  1. Optimise Optimise Optimise

Effective optimization gives search engines insights into a page’s content and its relevance in delivering value to users conducting search queries. This encompasses various elements, including but not limited to the Page Title, URL slug, strategic keyword placements, Page Description, Image ALT Tags, and Image File Names. For how to perform On-page SEO to the T, read through our extensive guide on On-Page SEO Best Practices 2022 and take it to the next level.

  1. Don’t ignore those Meta descriptions

While Meta Descriptions do not directly impact search rankings, they are pivotal in conveying what users can anticipate from a page and whether it aligns with their search intent. This, in turn, bolsters the click-through rate by enticing users to click and visit your page. Therefore, it’s imperative to approach the crafting of Meta Descriptions with the same level of care and creativity as you would when writing copy for a print magazine – thoughtfully composed, creative, and concise.

  1. Leverage those Links

In any content strategy, including internal and external links holds significant importance. When reputable and authoritative websites link back to your page or pages, this validation carries over into recognition from search engines. The better the quality of backlinks (and the more refined your internal linking structure) the higher the form of approval, which in turn will increase your chances of being ranked higher on the search results.

If you need help with on-page optimisation, site audit, and building on a solid base with high-quality backlinks, you can leave us an email, a comment on this post, or straight up give us a call and we schedule a consultation for you in no time at all.