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Google Supercharges Circle With AI-Powered Search Updates

1 min read

Google is enhancing its “Circle to Search” tool, making it a game-changer for marketers, businesses, and Android users.

 

What Is Circle to Search?

 

This innovative tool allows you to circle, scribble, or tap on anything visible on your phone screen to instantly search the web—without switching apps.

 

Key Updates: Expanded AI Overviews for Visual Searches

 

The standout upgrade is the expansion of AI Overviews, which now provides more detailed insights for visual searches.

  • Spot a trending product? Circle it to get an instant summary of the brand, pricing, and related items, plus links to explore further.
  • Analyzing competitors? Scribble over an ad or a storefront logo to uncover key details and insights.

Whether you’re researching trends, analyzing competitors, or discovering what’s resonating with audiences, Circle to Search has you covered.

 

Enhanced Navigational Searches

 

The updates also make it easier to take action directly from your screen:

  • Tap on recognized URLs to visit websites.
  • Circle email addresses to send a message instantly.
  • Identify phone numbers to make a call with just one tap.

 

Why It Matters for Marketers

 

These features can help marketers and businesses:

  • Understand consumer behavior through real-world and digital interactions.
  • Quickly extract insights from social media posts, competitor ads, or event signage.
  • Make data-driven decisions faster by reducing the time spent switching apps or platforms.

 

Availability

 

These updates are rolling out now for Android users, enhancing how you interact with and gather information from your phone screen.

With these improvements, Circle to Search transforms your device into a powerful tool for exploration and decision-making.

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Shilpi Mathur
navyya.shilpi@gmail.com