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Why it matters: Brands are eager to show up in AI-generated answers. Optimizing for large language models (LLMs) — also known as generative engine optimization — is a fresh challenge that differs from traditional SEO. But, since both search engines and answer engines aim to deliver...
Discover how YouTube’s massive user base and creator-driven trends are revolutionizing digital marketing and pop culture! In a groundbreaking shift, YouTube published not one, but two Culture & Trends reports in 2024 — a clear sign that we might not be paying enough attention to the latest...
Keyword research is the important part of successful SEO marketing campaigns. Yet, it’s also one of the most misunderstood and error-prone areas of digital marketing. Without the right approach, you risk holding your campaigns back, missing out on traffic, and—worst of all—leaving money on the...
Boosting your restaurant’s online visibility and engagement through SEO can feel just like a challenge, but with the correct approach, it’s entirely achievable. Whether you're juggling multiple responsibilities, operating with limited resources, or unsure how to measure ROI for your SEO efforts, this guide provides...
The publishing industry is undergoing seismic changes as AI and platforms like Google Discover redefine how audiences access content. A new report from the Reuters Institute highlights these shifts and offers insights into how publishers are adapting. Here are the key takeaways from the study. AI...
A recent survey conducted by NewzDash sheds light on pivotal trends shaping the future of news SEO. With insights from 100 news publishers and SEO professionals, the report highlights critical challenges, emerging strategies, and the tools publishers need to stay competitive in an ever-evolving landscape. Key...
In the ever changing landscape of digital marketing, SEO professionals are finally waking up to an uncomfortable truth: Traffic is bound to decline in an AI-driven world. If you're still banking solely on Google to drive your business, you'resetting yourself up for failure. But don’t...
If you're still struggling with LCP issues, you're not alone. But don’t worry—Google Chrome’s very own Barry Pollard just shared 5 game-changing optimization tips to fix your Largest Contentful Paint (LCP) score. Trust us, as an SEO, you can’t afford to miss this. What’s LCP and...
Expanding into new international markets is really an exciting yet challenging journey for businesses worldwide. With substantial resources dedicated to PPC campaigns, social media, and SEO, it’s crucial to ensure you’re analyzing these efforts effectively. Enter Google Analytics 4 (GA4)—a powerful tool to refine your...
Rendering plays a critical role in how websites perform and rank in search engines. In a recent episode of Google’s Search Central Lightning Talks, Martin Splitt, Developer Advocate at Google, dives deep into rendering strategies, their impact on SEO, and actionable tips for web developers. From the...
