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Author: Shilpi Mathur

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Discover why Google abstains from employing author bios and other presumed E-A-T elements for search ranking and uncover what criteria they potentially utilize instead. For a considerable duration, I refrained from addressing E-A-T. Drawing from my experience as a former Google quality rater (nearly a decade...

Crafting an effective SEO strategy for 2024 involves a straightforward three-step process. Discover strategic approaches to distinguish yourself and attain high rankings in search. However, standing out in the plethora of content can be complicated. Even outstanding content may need help to secure a prominent position...

Brands and businesses face the challenge of harmonizing their online presence optimization through SEO with delivering exceptional customer experiences. This prompts the question: Can SEO reshape the client experience, or does it risk eclipsing other crucial facets of the customer journey? Although SEO remains pivotal for visibility...

Links have played a pivotal role in SEO since Google's inception. Yet, recent remarks from Google's Gary Illyes have sparked speculation that links are diminishing in importance. Despite not holding the spotlight in ranking factors, links retain significant relevance and merit inclusion in a holistic SEO...

As search engine algorithms advance in sophistication, the tactics for successful link building have transformed. In 2024, the spotlight has shifted from quantity to quality, underscoring the importance of securing authoritative backlinks from relevant, trustworthy sources. This piece delves into 12 essential dos and don'ts for navigating...

Enhance your SEO strategy with comprehensive checklists, templates, and automated insights designed to optimize efficiency and maximize ROI in 2024. Over the past 18 months, artificial intelligence has heavily influenced discussions surrounding SEO. Emerging work methodologies and evolving user search behaviors have become focal points. In...

In light of the ongoing transformations in the digital marketing realm, it's evident that SEO remains a cornerstone. Elevate your SEO approach with these seven actionable insights. With over two decades of experience in search engine optimization (SEO), I've witnessed firsthand the necessity for regularly...

Google introduced the Core Web Vitals test in 2020 to prioritize websites with superior user experiences. Like a physician assessing vital signs for good health, this test evaluates loading speed, interactivity, and visual stability instead of traditional metrics like weight and blood pressure. However, one of...

The concept of domain authority traces back to 1999 when John Kleinberg introduced it in his paper titled "Authoritative Sources in a Hyperlinked Environment." Kleinberg highlighted a crucial issue faced by search engines: the overwhelming abundance of relevant results for any given query, making it...

Why do digital marketers invest heavily in their SEO endeavors? Since over half of a business's traffic originates from organic search, optimizing your website to capture as much traffic as possible is crucial. Increased traffic often translates to higher revenue potential. Yet, to effectively enhance your website's...