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Local SEO Mastery: When and How to Create Localized Web Pages

4 min read

Is It Possible to Develop Topic Pillar Pages for a Fresh Website?

 

The website’s age plays a minor role in how you organize your content and directories. The principles remain the same whether revamping a decade-old domain or launching a brand-new URL.

It’s essential to structure your website in a way that aids users in comprehending the site’s hierarchy and showcases the available resources within each section. This approach benefits the end-users and facilitates the crawling and comprehension of your web pages by search engine spiders.

 

Is It Feasible to Apply Pillar Pages at a Local Level?

 

Let’s address the initial question. I’ll provide a clear response toward the end of this post, but it’s essential to explain the rationale behind my approach first.

Remember that your specific niche, particularly one dealing with business licenses, may have distinct requirements compared to similar niches.

If delivering a positive user experience necessitates using separate pages, then the answer is yes: create individual pages.

This principle holds in numerous sectors, particularly those subject to regional regulations, such as real estate professionals, brick-and-mortar stores, etc.

When advising clients on this matter, our general guideline is that local pages are essential when a person’s physical presence is required at the location or when local regulations vary between areas.

The rationale behind crafting distinct content for each page is entirely justified, primarily because the services and prerequisites change from one locality to another.

We typically create a more comprehensive page targeting customer acquisition keywords when regulations are consistent across all regions. On occasion, we might create location-specific pages with the only purpose of facilitating user access to the local address.

This approach is adopted because each location shares identical service or product information. The location-specific pages we develop primarily serve the purpose of appearing in map results and helping users quickly locate the address. Regardless of the location, the services remain consistent.

Variations in the content can encompass alterations in rules, regulations, and restrictions that fluctuate by city, county, or state. Additionally, it’s essential to consider the user experience, ensuring it doesn’t misguide consumers towards an inappropriate solution.

If this description aligns with your circumstances, and indeed it does for business licenses, the recommendation is to craft a dedicated resources page. Per your initial query, I’ll maintain the focus on business licenses.

Establishing Local Business License Resources

Business licenses exhibit distinct requisites and conditions that vary from one state to another. Furthermore, there are instances where a particular state may not mandate a business license for specific business types, but the requirement may be enforced at the city level.

These factors alone underscore the importance of structuring the hierarchy as described above. Individuals seeking state-specific resources need to ascertain if a business license is necessary in their state, along with a prompt to check the local city or county stipulations, often accompanied by an internal link list.

In this way, you enhance the end user’s experience and address follow-up inquiries while delivering previously unknown information. This represents a positive example of incorporating E-E-A-T principles (Expertise, Authoritativeness, Trustworthiness).

However, it’s imperative to keep these pages updated regularly to maintain accuracy, and it’s a good practice to include an “updated on” date at the page’s outset.

If tasked with crafting these pages, I’d suggest incorporating some standardized elements for consistency across all pages. These might include:

  1. Clarifying the Unique Costs: Clearly state the distinct fees or costs of obtaining a business license.
  2. Business Types Requiring Licenses: Outline the specific business categories that necessitate a license and identify those that do not.
  3. Unique Requirements: Highlight any exceptional requirements, such as the absence of annual report filings in certain states like Ohio, in contrast to other states.
  4. Optimal Locations: Offer insights into neighboring cities that might be more advantageous for specific business types and the reasons why. Alternatively, emphasize why the city/county/state is ideal for particular businesses.

By implementing these enhancements, you can greatly assist individuals seeking licenses for multiple locations, those expanding from out-of-state or internationally, those requiring foreign qualifications (distinct from being based overseas), and potential franchisees. This comprehensive approach enhances the user experience by providing the necessary information for decision-making when choosing the location for their business venture.

Consider a scenario where a neighboring county might be a more advantageous choice than the initially contemplated one, and the additional 15-minute drive is easily justified by the benefits it offers.

Take, for instance, a hotel chain. Each property boasts distinct features, pricing structures, additional fees (including taxes, tourism levies, and parking charges), unique addresses, management teams, and more. These disparities, whether between cities, within the same city, or across various states, warrant the creation of dedicated, individual pages.

The objective is to ensure that potential guests do not need to speculate about which specific location they’re booking, particularly after a long day of travel. Equally important is avoiding assumptions, such as assuming all locations offer free parking or are exempt from tourism taxes and resort fees.

To address this, a comprehensive approach involves having a general information page for hotels in the city while maintaining separate location-specific pages that incorporate identical images sourced from distribution platforms. This strategy ensures that potential guests can easily access the information they need to make informed decisions about their stay.

 

In Conclusion

 

Your inquiry regarding creating a unique folder and locality-based site structure for business licenses is quite valid.

My recommendation is in favor of this approach. The rationale is that each state and region presents distinct, evolving requirements, justifying the need for a tailored page experience.

However, I would not opt for unique pages when locating a registered agent, as the service needs more variation to warrant it. Instead, I would focus on compiling lists of recommended registered agent providers, which would still validate the state and city or county-based organizational structure.

If you’re still grappling with the complexities and confusion, consider exploring our monthly SEO packages and entrust the job to industry experts who can manage it.

Shilpi Mathur
[email protected]