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Long-Term SEO Strategy by Experts: How to Plan, Implement and Succeed

9 min read

It’s here the expert’s secrets to Massive SEO wins in 2022 and forever are here, and we are here to help small businesses big win.

It’s sad, but it’s true: about 20% of small businesses fail within their first year.

If you’re running one of these businesses, it’s perfectly natural for the prospect of these statistics to induce some anxiety. But what if we informed you that there are concrete actions you can take to secure the success of your business?
Indeed, it’s true! Crafting and executing a well-thought-out, long-term SEO strategy is a powerful means to sustain your business and ensure long-term profitability.
In today’s landscape, most businesses recognize the fundamentals of SEO and its importance. However, when devising and implementing a robust SEO plan for your business, it’s not enough to generate content based on the keywords your customers are searching for.
Today, we’ll delve into ways to ensure that your SEO campaign remains a valuable asset in the long run. So, read on to safeguard your business from becoming a bleak statistic.

Focus on the Big Picture

When creating SEO content strategies, many people come up with short-term goals. The CEO of Outspoken Media, Rhea Drysdale, refers to these as ‘vanity goals’ that only work in the short term.

She and other prominent figures in the business world believe that an overly narrow fixation on SEO tactics can yield more negative consequences than benefits.
A well-structured SEO plan is indispensable because it provides clear guidance when crafting content. Your strategy ensures that you create content aligned with what people are actively seeking rather than solely producing what you assume they want to read.

But why is this the case?

Those who look at SEO as a short-term venture will often fail in their initial strategy. They want to see immediate results without considering the nature of SEO.

It takes between 4 and 6 months for your page to rise up in Google rankings at all. This makes sense considering how many pages search engine crawlers must regularly index and how many competitors the average business has.

Nevertheless, if your primary focus is on achieving immediate SEO results, you risk encountering a shifting landscape by the time your campaign bears fruit. This can lead to a waste of both time and financial resources for your business, ultimately resulting in the failure of your SEO strategy.

An SEO plan plays a pivotal role in content marketing, as it dictates how your content becomes discoverable, especially within search engine result pages (SERPs). When your content is scattered and lacks organization, search engine bots will encounter greater challenges in indexing your website, determining your domain expertise, and ranking your web pages.

Furthermore, those fixated on superficial achievements may find themselves trailing behind even if their initial strategy proves effective. Online trends are perpetually evolving, and SEO is no exception to this dynamic landscape.

Something that makes your website appealing today may be outdated technology in just one year. Focusing on coming up with a strategy that will work no matter how the tides roll ensures that you’re making a good investment.

Audit Your Website

To commence the process of improving your website, it’s essential to gain a clear understanding of its strengths and weaknesses.

Conducting an audit essentially involves a comprehensive assessment of your website. It entails investigating any issues that may be impacting its SEO performance.

The advantages of conducting a website audit are multifaceted:

  1. Website Performance Enhancement: By identifying areas of improvement, you can enhance your website’s overall performance.
  2. Search Engine Optimization: A website audit helps optimize your site for search engines, improving its visibility in search results.
  3. Conversion Rate Optimization: Through an audit, you can pinpoint opportunities to enhance your website’s conversion rates.
  4. Competitive Analysis: You can gain insights into your competitors’ strategies and identify areas where you can gain a competitive edge.
  5. Issue Identification: An audit reveals various issues, such as broken links, HTML validation errors, duplicate content descriptions and slow loading times.

You can effectively address these issues and work toward a more robust and successful online presence by conducting a thorough website audit.

Once you identify what problems you’re having and what pages the issues are happening on, you can go back and re-vamp your content.

Updating these minor mistakes will make your site appear infinitely more appealing to search engine crawlers. After all, credible websites don’t have broken links and duplicate posts!

When was the last time you conducted a website audit? Consider this post your helpful reminder: whether you’ve never audited your website, it’s been a considerable amount of time since your last audit, or you’re gearing up for an imminent website redesign. Ensuring your website is well-prepared for optimal SEO and conversion results is essential.

Also, note that an SEO expert can help you do this more easily than you can do it by yourself. These people have professional tools that perform web audits, so you’re guaranteed to get accurate data and results!

Build Your Brand Reputation

Conducting a thorough page audit is an excellent method for cultivating and enhancing your brand’s reputation. After all, users are more inclined to place their trust in an up-to-date website that operates seamlessly.

An audit offers you the opportunity to assess various aspects:

  1. Technological Foundation and Architecture: You can scrutinize the stability of your website’s technical infrastructure.
  2. Search Engine Friendliness: Evaluate how well your website aligns with optimization principles.
  3. User-Friendliness: Determine how visitors can navigate your site and intuitively discover its content.

Managing your brand’s online presence and reputation is pivotal for your business. Online information spreads rapidly, whether positive or negative. Many consumers rely on online research when making purchase decisions, and elements like high search engine rankings, favorable reviews, and relevant content significantly influence your visibility on major search engines like Google.

Furthermore, for a robust, long-term off-page SEO strategy, it’s beneficial to establish a presence across various websites on the internet. Expanding your footprint across the web can contribute significantly to your brand’s reputation and overall online success.

 

This means creating and maintaining social media pages, linking back to your official site from these platforms, purchasing guest post packages, being cited by other pages, listing yourself in directories and link networks, and being discussed in press releases within your industry.

The bottom line is that you want people to be informed about your brand and know that you’re a credible and reliable player in your industry.

Think About Your Audience

The next thing you’ll want to do is look into your target audience. 

Google Analytics is a great place to start this research. You can analyze the demographics of people who are using this page on this site and see their gender, age, and basic interests.

These interests are influenced by both their occupations and their browsing histories on search engines. Once you have a solid comprehension of the audience you intend to engage with, it is wise to craft a buyer persona.

In essence, a ‘buyer persona’ embodies a semi-fictional character that represents the traits of your ideal customer. Developing a buyer persona entails gathering relevant information, including:

  1. Background Information of Your Ideal Customer (occupation, professional background, family details)
  2. Demographic Particulars of Your Website’s Users (gender, age range, income level, urban/suburban/rural residence)
  3. Identifiers that Define Your Target Audience (propensity for embracing new ideas versus adherence to tradition, demeanor, and the issues or questions that hold significance to them)

Subsequently, you can employ this buyer persona as a blueprint to discern which SEO strategies are likely effective and which may not be. Your decision regarding what methods to use should harmonize with the interests and preferences of your buyer persona.

For instance, a middle-aged male accountant is more likely to be drawn to professional blog posts, whereas a young woman searching for a cocktail dress will have distinct preferences. By customizing your content to align with the inclinations of your target audience, you can significantly enhance the relevance of your posts.

To attain successful audience-first SEO, it is crucial to ensure that your brand aligns with your target audiences’ search patterns, interests, cultures, and behaviors. This requires a comprehensive consideration of keyword and audience intelligence insights.

Look Into Long-Tail Keywords

Visitors frequently opt for long-tail keywords, which are extended and exact keyword phrases, mainly when considering purchasing or utilizing voice search. In contrast to short or “head” keywords, long-tail keywords typically boast lower search volumes. While they may initially seem less prominent, harnessing them effectively can yield significant value.
Keywords form a cornerstone of any SEO strategy. This raises the question: how can you ensure the enduring relevance of your keywords? The wisest course of action lies in investing in long-tail keywords.

To understand what this means, consider the following three keywords that a fashion retailer may use:

1. Dress
2. Summer dress
3. Long summer maxi dress

The keyword ‘dress’ is short and lacks specificity, resulting in high costs and intense competition. If you attempt to utilize it, achieving a high ranking is unlikely.
Consequently, the probability of conversion is low, and you’ll spend time and money in vain by generating content centered around this keyword. ‘Summer dress’ offers a slight improvement but still falls short in several ways.
While it presents lower costs and competition than ‘dress,’ it remains relatively high, and the likelihood of conversion remains subpar. Thus, it’s not a worthwhile investment.
Generally, the optimal keyword length falls within the 4-6 word range, commonly known as long-tail keywords. Consistently incorporating these phrases is crucial. Notably, long-tail keywords account for approximately 70% of all searches and boast an impressive 36% conversion rate.
“Long summer maxi dress” exemplifies a long-tail keyword with a strong potential for conversion and minimal associated costs. Since there isn’t much competition for ranking with it, your visibility in search engines will significantly improve.
This aspect is pivotal for long-term SEO since it’s improbable that competitors will target the exact long-tail keywords. This reduces the risk of being overtaken over time, ensuring the sustainability of your SEO strategy for years to come, provided you maintain it.

Be Mobile-User Friendly

Did you know that by 2025, approximately 72% of people worldwide will primarily access the internet using smartphones?
This fact holds, and the current volume of mobile searches is something to consider. Roughly half of today’s searches originate from mobile devices! Optimizing your website for iOS and Android devices is essential because it enables you to reach most users seeking your services.
When formulating your comprehensive strategy, it’s imperative to include mobile SEO. Mobile optimization ensures that your website and its content are accessible and user-friendly for mobile users, delivering the same experience and advantages as desktop browsers.
Mobile optimization gains further significance due to Google’s adoption of a mobile-first indexing approach. This implies that, when indexing and ranking pages for search engine results pages (SERPs), Google’s algorithm prioritizes the mobile version of your site over the desktop version. Moreover, mobile devices account for 61% of Google searches in the United States. Considering these factors, neglecting mobile optimization in your SEO strategy would render it ineffective.

People will click on your site and find that they have an easy time navigating it, which sets you apart from the competition. Making your site stronger on mobile devices also is rewarded by Google’s algorithms

Crawlers recognize when the navigation, semantics, and coding behind a page are mobile-friendly and boosts those pages up in search engine rankings. This gains you more visibility on both Smartphones and desktops.

Begin Your Long Term SEO Strategy Today

Although optimizing your webpage can present challenges, having a well-structured and easily implementable SEO strategy represents the crucial initial step toward achieving success.
By contemplating this aspect, you can confidently navigate toward boosting web traffic and acquiring more clients, avoiding the pitfalls of wandering in the dark. Now that you know how to plan and execute a long-term SEO strategy, it’s time to take action.
A comprehensive SEO strategy is essential for maintaining consistently high rankings on search engines. It enhances your website’s visibility, draws in targeted visitors, facilitates ranking for relevant keywords, and ultimately fosters conversion potential. In the end, these efforts contribute significantly to the effective management of your overall online reputation.

Contact us with any lingering questions that you may have about SEO, how to create a plan that works for your business, and the many packages that we offer to help you succeed.

We look forward to hearing from you and helping you boost your business soon!

Sarkar SEO
[email protected]

Mohit Parnami aka Sarkar is an entrepreneur, marketer and Co-Founder of SarkarSEO. He is passionate about SEO and lifelong learner to learn new things. He has been in the internet marketing industry for 10+ years.