Mastering PBN Backlinks: Everything You Need to Know

4 min read

A Private Blog Network (PBN) comprises a network of websites that exist solely to furnish backlinks to other websites aimed at enhancing the Google search rankings of a website. To create a PBN, SEOs build new websites or acquire old domains that are already authoritative and then connect them to the website(s) that require a rankings boost.

PBNs are usually preferred by people who want complete control over their link-building endeavors.

Instead of earning links naturally, a private blog network enables you to direct links to your site as and when you want, using any anchor text you prefer and for any page that requires an uplift.

This might sound like an enticing idea, but it’s not.

In reality, PBNs blatantly breach Google’s Webmaster Quality Guidelines and can lead to severe penalties. Therefore, it’s crucial to have experts manage PBNs for you. So check out our PBN packages and let our team of industry experts handle it for you.


Reasons for Using a Private Blog Network


Considering the risks involved, you may wonder why certain SEOs still rely on private blog networks to acquire backlinks.

Primarily, there are two reasons:


1. The Struggle for Earning Links

Acquiring high-quality backlinks takes time, and there is no guarantee of success.

The link-building techniques that tend to yield high-quality and authoritative backlinks include:

  • Email outreach
  • Digital PR
  • Broken link building
  • Link reclamation
  • Resource link building and so on.

These techniques share a commonality: contacting relevant journalists, bloggers, or website owners and persuading them to link to your content.

These strategies aim to promote your content and anticipate the recipient will find it compelling enough to link to it.

However, this indicates that the outcome is unpredictable.

Even with the most exceptional efforts, obtaining a specific number of links is impossible each month or quarter.

In contrast, utilizing a PBN offers more authority and predictability. However, we strongly advise against it in favour of earning high-quality backlinks.


2. Controlling Anchor Text

Anchor text refers to the visible text within a hyperlink, often underlined, that directs users to another webpage upon being clicked.

Descriptive and relevant anchor text aids Google in comprehending the context of a page, and it may assist in enhancing its ranking.

This is why specific individuals resort to PBNs. Several PBN operators permit you to pick the anchor text you desire for each backlink.

When links are obtained editorially, journalists and website owners may utilize anchor text such as:

  • “Click here”
  • The title of an article
  • A URL in its entirety
  • A business name

While SEO professionals understandably prefer anchor text rich in keywords, it is often challenging to regulate this through outreach. This is because they aim to acquire backlinks with anchor text that contains keywords, providing Google with more context about the linked page. So, hiring professionals to take care of PBN backlinks is necessary.


The Truth of the Myths and Misunderstandings of Private Blog Networks


Even though PBNs come with considerable risks, the industry experts can handle it for you very efficiently. In this article, we will debunk four widespread myths surrounding PBNs.


1st Myth: The Illusion of PBN Links for Improving Your Site’s Ranking

Contrary to Google’s guidelines, backlinks from a private blog network can improve your site’s search engine ranking. However, it’s something that the experts should handle. So it’s always best to hire an agency where a team of experts will handle your backlinking for you. Professionals can handle PBN backlinking safely and efficiently.


2nd Myth:  PBNs Flying Under Google’s Radar

Google can quickly identify private blog networks if any footprints across the sites suggest they are intended for link-building purposes only. Google usually looks for footprints, including shared IP addresses, web hosting providers, domains purchased from auction sites, blocking of third-party link analysis tools, and more.

However, experts who build PBN backlinks know these footprints and take measures to prevent or eliminate them as much as possible to avoid detection by Google.


3rd Myth: All Paid Links Originating from PBNs

Not all paid links are associated with private blog networks, but it’s important to remember that paying for links goes against Google’s guidelines, regardless of where they come from. While many bloggers openly sell links or sponsored posts, it’s not fair to assume that every site that offers paid links is part of a PBN. It’s crucial to approach link building following Google’s guidelines and ensuring the links are earned rather than bought.


4th Myth: All Groups of Sites Linking to Each Other Are Private Blog Networks

It’s common for businesses to operate multiple websites and link them to each other. However, not all of these linked sites are considered private blog networks.

Many companies run several websites and want to ensure that visitors can easily find and navigate related sites. Therefore, it’s common for links to these other sites to be placed in the footer of each website.

In most cases, linking between your sites is natural and not considered manipulative. So there’s no need to worry or to stop linking your properties.

A group of sites only becomes a private blog network if its primary objective is to manipulate search results by building links in a manipulative way.


Final Thoughts



PBN backlinks can undoubtedly boost a website’s search rankings on Google. Still, it’s crucial to ensure industry experts create them to make the process safe and effective. In addition, hiring an experienced agency or team to handle PBN backlinking can help ensure the strategy is implemented correctly and efficiently.

Shilpi Mathur
[email protected]