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Google is ending continuous scrolling in search results, sparking intrigue and speculation. Google has announced that it is ending continuous scrolling in the search results (SERPs) to speed up the serving of search results. However, many in the search marketing community are skeptical of this...
As Universal Analytics (UA) 's July 1, 2024, shutdown date draws near, Google has announced new features and improvements for Google Analytics 4 (GA4). GA4 now introduces AI-generated insights for faster decision-making, new cross-channel reporting features to improve campaign visibility, and enhanced budgeting tools to...
Google’s Gary Illyes recently addressed whether it's worthwhile to fix broken backlinks, which have incorrect URLs pointing to a website. His response is intriguing, offering an utterly unconventional perspective on the matter. Google: Should Broken Backlinks Be Fixed? During a recent Google SEO Office Hours podcast, someone...
Google has finalized its June 2024 spam update, focusing on websites that violate Google's policies. As search quality improves, expect potential fluctuations in search rankings. Google has officially announced the conclusion of its June 2024 spam update, a week-long initiative to improve search result quality by...
Google's SearchLiaison responded to concerns raised on X (formerly Twitter), acknowledging shortcomings in their ranking systems. They detailed ongoing efforts to enhance search accuracy by addressing issues with the reviews algorithm, ensuring that undeserving sites do not receive undue prominence in search results. Questioning Google’s Search...
Google employs diverse methods, including surveys, expert evaluations, and user behavior analysis, to gauge the quality of its search results. As Google enhances quality, it encounters more intricate search queries and persistent challenges. Google assesses search quality using human evaluators and behavioral analysis. As search quality...
Google has announced the rollout of the June 2024 spam update. The update, which began on June 20, aims to improve search results by targeting websites that violate Google’s spam policies. It is expected to take up to one week to complete. According to Google’s Search...
A new study finds Google is reducing the frequency of, but lengthening, AI overviews in search results. Google has reduced the frequency of AI-generated overviews. However, when they do appear, the overviews are more detailed. The likelihood of receiving an overview varies across industries. According to...
In the past, Google's spam updates were generally well-received by the search marketing community. However, today's announcement reflects a stark shift in sentiment within the search marketing and publishing sectors, which have been enduring six months of tumultuous updates and the contentious rollout of AI...
Google discreetly revised its organization's structured data documentation to clarify two aspects of merchant returns, addressing feedback regarding ambiguities in the previous version. Organization Structured Data and Merchant Returns Google recently expanded its Organization's structured data to accommodate a merchant return policy, enabling support for a sitewide...
