Google rankings are more or less like a racing field. There are millions of participants painstaking and grinding to be on the top but only the best ones with an ample amount of consistency and perseverance get to be the winner.
“Why race? The need to be tested, perhaps; the need to take risks; and the chance to be number one.”
Now you must be wondering why is it important for your business?
Well the deal is pretty simple, Nobody remembers no. 2
Similarly, if your business ranks on page 2 of Google, nobody will be able to know if your business exists.
Google professes to update its algorithm a few thousand times each year. In the supreme majority of cases, Google algorithm refreshes are too little to even consider noticing. In any case, sometimes, it presents a change so principal, that it upsets the manner in which we do SEO for eternity.
Just when you thought you can rank on #1, google switched its algorithm. The search engine is tricky, you can no more be first if you’re using the same old plan or tactics from years.
In this article, I will talk about the big things about rankings that will help your business either small or big to be a top ranker of google school of ranking.
Get to know the Google ranking algorithm
Google has been changing its algorithm for a decade.
The panda and Penguin update made all realize that Duplicate, plagiarized, or thin content and Spammy or irrelevant links are sins and will hurt your rankings badly.
Here’s a brief of all updates:-
1. Panda
Date: February 24, 2011
Pitfall: Duplicate, plagiarized, or thin content; keyword stuffing.
2. Penguin
Date: April 24, 2012
Pitfall: Spammy or irrelevant links; links with over-optimized anchor text.
3. Hummingbird
Date: August 22, 2013
Pitfall: Keyword stuffing; low-quality content.
4. Mobile
Date: April 21, 2015
Pitfall: Lack of a mobile version of the page; poor mobile usability.
5. RankBrain
Date: October 26, 2015
Pitfall: Lack of query-specific relevance and poor UX.
6. Medic
Date: May 4, 2018
Pitfall: Lack of authority
7. Bert
Date: October 22, 2019
Pitfall: Poorly written content; with no focus or context.
And how can we not talk about the most recent December 2020 Core Update. Prior to this, an update comes out referred to as “Star Wars Day,” also known as May 4th. These updates are immortal. Google likes to play the emotions of an SEO expert and it does every deed to check if the website is really worthy of it. The only resort is sticking to the basics and that is always put yourself in customer’s shoes and make things better for them and adding more relevancy to your content to send signals to google about how dynamic and relevant your content is.
I hope google notices you.
How to be pre-prepared for such updates?
Google is welcoming users’ aim into thought progressively more and longer significantly since updates, for example, RankBrain takes to understand that the semantics of a site chase question rather than just the verbatim meaning of these words. If you’ll have the option to promptly answer the inquiries that your customers are as of now asking, your site will rank profoundly in Google naturally.
The next big thing to know: Building links the right way
In the case of google, rules are not meant to be broken. The search engine considers itself as an ocean of quality and relevant content for the consumers out there.
Because it is for the user, by the user.
People breaking these beliefs can never stand a chance to win over the everchanging google algorithm.
You must have heard about backlinks, quality backlinks or high authority backlinks, and whatnot. These things may confuse you, well relax, I got you covered.
Let me break it down for you.
Backlinks are recommendations from the other websites. Each recommendation specifies your website is legit, user-centric, informative, and authoritative.
Here’s an awesome guide to build backlinks for your business.
Optimizing internal links
An internal link is any link starting with one page on your site then onto the next page on your site. Both your clients and web crawlers use links to discover content on your site.
Like the one, we did above.
They are useful and one of an important factor because Google follows links to discover content on websites and to rank this content in the search results.
At the point when you get the idea that links pass their utility esteem on, you’ll comprehend that more links to a post means more worth. Since Google considers a page that gets bunches of significant links as more significant, you’ll increment the possibility of that page positioning.
Diagnose and fix your current penalties
Even if you are practicing all the right things, it’s important to diagnose your penalties and rectify them because Google can be a ‘maker’ or a ‘breaker’.
There’s always a wrong and right way to do a thing and the one who chooses the right way sustains for long in the market.
There may be manual penalties or some may be due to the algorithmic changes.
Penalties are google ways of punishing wrongdoers.
Here’s a guide on HOW TO IMPROVE YOUR SERP RANKINGS IN 2020 WITHOUT BEING PENALIZED.
Ensure Mobile Friendliness of your website
Over 50% of Google’s traffic comes from mobile—you’ll want to ensure you can reach this audience through a mobile-optimized site. Google also factors in mobile-friendliness—this means sites that aren’t mobile-friendly will show up lower in mobile search results (or potentially not at all).
It is so critical to understand your client base when you own a site, and in the digital period, that implies ensuring individuals on cell phones can discover and peruse your site. It likewise implies ensuring they can stay as glad as conceivable during that experience.
Sites that aren’t versatile agreeable are rapidly getting old inside our quickly advancing digital scene. As time passes by, an ever-increasing number of sites will arise that are mobile-friendly, pushing those that are not significantly farther down the search page and away from users.
Are Ranking factors, like keywords and backlinks, are gradually losing their importance?
It’s essential to monitor always developing Google updates. Some ranking elements, similar to keywords and backlinks, are progressively losing significance. Other ranking elements, similar to client experience and semantic saturation, are having their spot. For the time being, however, the rundown above is a pretty strong choice of strategies to add to your SEO methodology.
Rest assured, it can escalate your ranking. Just remember to always provide relevant content to your readers to be successful with SEO.
Have queries or confusion?
