Google rankings are more or less like a racing field. There are millions of participants painstaking and grinding to be on the top but only the best ones with an ample amount of consistency and perseverance get to be the winner.
“Why race? The need to be tested, perhaps; the need to take risks; and the chance to be number one.”
Now you must be wondering why is it important for your business?
Well the deal is pretty simple, Nobody remembers no. 2
Similarly, if your business ranks on page 2 of Google, nobody will be able to know if your business exists.
Google professes to update its algorithm a few thousand times each year. In the supreme majority of cases, Google algorithm refreshes are too little to even consider noticing. In any case, sometimes, it presents a change so principal, that it upsets the manner in which we do SEO for eternity.
Just when you thought you can rank on #1, google switched its algorithm. The search engine is tricky, you can no more be first if you’re using the same old plan or tactics from years.
In this article, I will talk about the big things about rankings that will help your business either small or big to be a top ranker of google school of ranking.
Get to know the Google ranking algorithm
Google has been changing its algorithm for a decade.
For the past decade, Google has been continuously refining its algorithm to provide users with the most relevant and high-quality search results. These algorithm updates have had a significant impact on SEO strategies, requiring website owners to adapt and optimize their content accordingly. Let’s take a look at some of the key updates and pitfalls up until 2023:
- Panda (February 24, 2011): This update targeted duplicate, plagiarized, or thin content, as well as keyword stuffing. Websites with low-quality content were penalized, pushing site owners to focus on producing original, valuable, and comprehensive content.
- Penguin (April 24, 2012): The Penguin update aimed to combat spammy or irrelevant links and over-optimized anchor text. It emphasized the importance of building high-quality and authoritative backlinks to enhance a site’s credibility.
- Hummingbird (August 22, 2013): With a focus on understanding search intent, the Hummingbird update discouraged keyword stuffing and low-quality content. Websites had to shift towards providing valuable information that satisfied users’ queries naturally and meaningfully.
- Mobile (April 21, 2015): Google’s Mobile update emphasized the need for mobile-friendly websites and excellent usability. Sites that lacked a mobile version or offered a poor mobile experience saw their rankings decline, reinforcing the importance of responsive design.
- RankBrain (October 26, 2015): Introducing AI and machine learning into search, RankBrain rewarded pages with query-specific relevance and a positive user experience. Websites must tailor their content to match user intent and engage visitors effectively.
- Medic (May 4, 2018): The Medic update highlighted the significance of authority and expertise. Sites needing more credibility in their industry faced challenges, pushing businesses to showcase their knowledge through well-researched and accurate content.
- Bert (October 22, 2019): The Bert update improved language understanding, penalizing poorly written content lacking focus or context. Websites had to produce high-quality, context-rich content that addressed users’ needs clearly and coherently.
- December 2020 Core Update: Google’s ongoing commitment to refining search results led to the December 2020 Core Update. While specific details might have evolved, the fundamental principles of rewarding relevance, authority, and user-centric content remained key.
- Page Experience Update (June 2021): Google’s Page Experience update emphasized the importance of user-centric web design and performance. Core Web Vitals, which include metrics like loading speed, interactivity, and visual stability, became essential ranking factors. Websites that prioritized fast loading times, smooth interactions, and minimal layout shifts were rewarded with improved visibility in search results.
- Passage Indexing (February 2021): Google introduced Passage Indexing to understand better and rank specific passages within a page. This update allowed relevant sections of longer articles to rank for particular queries, even if the overall page needed to be optimized for those terms. As a result, content creators must ensure in-depth coverage of subtopics within their articles.
- Mobile-First Indexing (Rolling Update): Google continued to shift towards mobile-first indexing, making the mobile version of a website the primary source for indexing and ranking. Websites must ensure full parity between desktop and mobile versions to maintain strong search rankings.
- Core Web Vitals Update (June 2021 – Ongoing): Building on the Page Experience update, Google started using Core Web Vitals as ranking signals. Websites must consistently provide excellent loading speed, interactivity, and visual stability to meet user expectations and achieve high search rankings.
- Voice Search and AI Advancements: Google’s voice search and natural language processing advancements further shaped SEO strategies. Websites needed to optimize content for voice-based queries and focus on providing direct, concise answers to user questions.
- E-A-T and YMYL Emphasis (Ongoing): Expertise, Authoritativeness, and Trustworthiness (E-A-T) remained critical for websites, especially those in Your Money or Your Life (YMYL) niches. Google continued to refine its ability to assess content quality and credibility, making it crucial for sites to establish themselves as trustworthy sources.
- Video and Visual Search Optimization: Google expanded its focus on visual content, including videos and images, as search elements. Websites that optimized visual content and provided relevant context through metadata and captions gained an edge in attracting organic traffic.
- Schema Markup and Structured Data: This has become more critical than ever. Websites that implemented structured data to enhance search results with rich snippets, breadcrumbs, and other elements enjoyed increased visibility and click-through rates.
- Localized and Personalized Search: Google continued to refine its understanding of user intent and location, leading to more localized and personalized search results. Businesses must tailor their SEO efforts to capture local search traffic and deliver customized content experiences.
- Cybersecurity and User Privacy (Ongoing): With growing concerns about cybersecurity and user privacy, websites with secure connections (HTTPS) and transparent data practices favor users and search engines.
As we look into the future, it’s evident that Google’s algorithm will evolve to serve users better and encourage high-quality, user-focused content. To thrive in this dynamic landscape, website owners and SEO professionals must stay informed about these updates, adapt their strategies, and consistently prioritize delivering exceptional user experiences.
I hope google notices you.
How to be pre-prepared for such updates?
Google is welcoming users’ aim into thought progressively more and longer significantly since updates, for example, RankBrain takes to understand that the semantics of a site chase question rather than just the verbatim meaning of these words. If you’ll have the option to promptly answer the inquiries that your customers are as of now asking, your site will rank profoundly in Google naturally.
The next big thing to know: Building links the right way
In the case of google, rules are not meant to be broken. The search engine considers itself as an ocean of quality and relevant content for the consumers out there.
Because it is for the user, by the user.
People breaking these beliefs can never stand a chance to win over the everchanging google algorithm.
You must have heard about backlinks, quality backlinks or high authority backlinks, and whatnot. These things may confuse you, well relax, I got you covered.
Let me break it down for you.
Backlinks are recommendations from the other websites. Each recommendation specifies your website is legit, user-centric, informative, and authoritative.
Optimizing internal links
An internal link is any link starting with one page on your site then onto the next page on your site. Both your clients and web crawlers use links to discover content on your site.
Like the one, we did above.
They are useful and one of an important factor because Google follows links to discover content on websites and to rank this content in the search results.
At the point when you get the idea that links pass their utility esteem on, you’ll comprehend that more links to a post means more worth. Since Google considers a page that gets bunches of significant links as more significant, you’ll increment the possibility of that page positioning.
Diagnose and fix your current penalties
Even if you are practicing all the right things, it’s important to diagnose your penalties and rectify them because Google can be a ‘maker’ or a ‘breaker’.
There’s always a wrong and right way to do a thing and the one who chooses the right way sustains for long in the market.
There may be manual penalties or some may be due to the algorithmic changes.
Penalties are google ways of punishing wrongdoers.
Ensure Mobile Friendliness of your website
Over 50% of Google’s traffic comes from mobile—you’ll want to ensure you can reach this audience through a mobile-optimized site. Google also factors in mobile-friendliness—this means sites that aren’t mobile-friendly will show up lower in mobile search results (or potentially not at all).
It is so critical to understand your client base when you own a site, and in the digital period, that implies ensuring individuals on cell phones can discover and peruse your site. It likewise implies ensuring they can stay as glad as conceivable during that experience.
Sites that aren’t versatile agreeable are rapidly getting old inside our quickly advancing digital scene. As time passes by, an ever-increasing number of sites will arise that are mobile-friendly, pushing those that are not significantly farther down the search page and away from users.
Are Ranking factors, like keywords and backlinks, are gradually losing their importance?
Remaining vigilant in monitoring the ever-evolving landscape of Google updates has become paramount in 2023. While certain traditional ranking elements such as keywords and backlinks are gradually diminishing in significance, newer elements like user experience and semantic saturation are claiming their rightful prominence. As the digital realm continues to shift, the list of strategies provided above remains a robust arsenal to fortify your SEO approach.
Take solace in the fact that diligently incorporating these strategies can propel your ranking upwards. However, a vital tenet to always bear in mind is the unwavering commitment to deliver pertinent, valuable content to your readers. In this ever-changing SEO landscape of 2023, the key to enduring success lies in your ability to consistently provide content that resonates with your audience and aligns seamlessly with the evolving criteria set by search engines.
Have queries or confusion?