You must pay attention to the critical aspects of Technical SEO to avoid declining website traffic, ranking, and revenue. Unsurprisingly, Technical SEO remains vital for business success, especially in the long term. From the structure of your website to implementing SSL, optimizing sitemaps to enhancing page speed, ensuring mobile-friendliness, and tackling content cannibalization, these are the top six Technical SEO metrics that demand your proactive attention right from the outset. Whether you’re embarking on an SEO journey for your website or grappling with stagnant progress, this is a must-read to steer your digital efforts in the right direction.
Optimize Site Structure
To ensure your users and search engine crawlers can navigate your website effectively, it’s essential to optimize your site’s architecture. By doing so, you establish a sense of order, ensuring a seamless flow that encompasses the hierarchy of pages and the overall design of each page. This optimization enhances the chances of swift crawling and indexing and improves the overall user experience.
The ‘S’ at the End of HTTP is Critical
The SSL certificate is a Crucial Ranking Factor for securing a place on Google’s first page. If your website’s address still shows HTTP instead of HTTPS, your chances of being crawled and indexed by Google are significantly diminished. Moreover, you’ll need to establish the trust factor that users naturally associate with the small lock icon displayed on the left side of your site’s URL.
Optimize for XML Sitemaps
XML sitemaps guide your website, allowing search engines to navigate its various pages effortlessly and assess their ranking based on relevance and quality. If you’re new to this and find the concept challenging, numerous free SEO plugins, such as Yoast, can automate the process for you. Without well-structured sitemaps, your website will not undergo the crucial crawling, indexing, and ranking functions.
Optimize Page Speed Time
It remains one of the most vital yet often neglected technical SEO metrics—a substantial ranking factor. Surprisingly, thousands of websites pay scant attention to the loading speed of their pages. Sluggish page load times harm your rankings by elevating the bounce rate and deteriorating the overall user experience—two critical elements for effective SEO implementation.
Mobile-friendly Equals SEO-friendly
As Google steadily progresses towards nearly 100% mobile-first indexing, failing to optimize your website for mobile and handheld devices diminishes your likelihood of securing a place on the first page. To enhance mobile-friendliness and expedite indexing and ranking, consider tactics such as enlarging font sizes, effectively compressing images without compromising quality, and implementing AMP (Accelerated Mobile Pages) for your site.
Avoid Keyword Cannibalization
Keyword Cannibalization Occurs When multiple pages within the website target the exact keyword phrase. This situation leads to both pages competing for higher rankings, confusing search engines as they need help prioritizing one page over another when users search for the same query. Conduct a comprehensive audit to confirm that this issue is not affecting your site’s SEO performance.
Providing an excellent user experience backed by solid technical foundation is the cornerstone of every successful SEO campaign. Without it, it just won’t do. And this is just the tip of the iceberg. But if you can manage to execute the above tips and execute it well, you will set course towards your website being appearing at the top of the search results.