Top 9 Tips for Improved Mobile SEO

3 min read

SEO is all-important for any business if a fact that now is well-established and widely accepted. But with the rise of search on smartphones and tablets, SEO for mobiles is now more critical than ever. Made even more critical by the fact that Google is now just a few inches away from achieving 100% mobile-first indexing. And that means if your website isn’t optimized for mobiles, or is solely designed for desktops, it might not even be indexed, let alone ranked. But no need to panic, because we have something for you that will greatly benefit your SEO strategy. Here are Top 9 Tips for Improved Mobile SEO to help you sort out things.

  1. When it comes to mobile, users are usually want access to useful information on-the-go. And
    that means improving your site’s load time on mobiles and other handheld devices takes
    priority over everything. If it all takes too much time, the users are more likely to bounce off
    your page, putting your rankings in a mess.

2. If you make your users sweat over what information they are trying to find, they are more likely
to find it somewhere else. Integrating responsive design into the mobile version of your website
ensures it adapts to whatever device they are holding, giving them a superior mobile-browsing
experience.

3. While responsive design is an excellent starting point for making your website more mobile-
friendly with superior user experience, there is more to it. You need to also ensure the users can
navigate across your website with just a thumb; the fonts are adjusted for mobiles and last but
not the least, the CTAs are strategically placed and easy to click.

4. Use popups judiciously. Let’s be honest: popups are a menace, be on desktop or mobiles. They
might help you increase your customer database but they also hamper the user experience in a
big, most annoying way. But if you’re hell-bent on using them anyway, use them in a way that
doesn’t take away anything from their experience.

5. Run a live test of your website’s pages with Google Search Console Inspection Tool to ensure
Google can crawl JavaScript, CSS, and images. If there are any issues with any of the pages, the
tool will highlight them out loud. Work on fixing those issues to maintain your site’s health and
improve its search performance.

6. While writing high-quality content is a given, it’s also imperative to have the same content on
every device, be it a desktop or a mobile. The visitors should have access to information that
doesn’t change according to what device they are holding. As discussed above, you want to
enhance the user experience and rob them off it.

7. With content come optimized title tags and meta descriptions. While meta description aren’t
absolutely crucial to better results, they do play a role getting those all important clicks from the
users, driving more relevant traffic to your website. Keep them short, but also make sure they
convey everything there is to convey in those few words.

8. If the version of your website that appears on mobiles is the same as it appears on the desktop,
the users are bound to face navigational challenges. And that will make it difficult for them to
explore different sections of your website to access information relevant to their search. The
menus, the buttons, the space between two clickable links, and everything else need to be
neatly arranged.

9. Use minimalist forms if you are to use them at all. Nothing exhausts a user faster than when
they see a form with many fields they need to fill before proceeding (or concluding) their search
query. More so on mobiles. Keep as few form fields as possible so that they find it all a breeze to
deal with.

It’s important to remember that Mobile SEO is not a one-time project but a continuous process. You
have to keep monitoring everything every few days to check if there are any issues that you now
need to fix. And find new opportunities where you can better it.

Mohit Behl
[email protected]