Unlocking Insights: Decoding Search Console’s Revelations

3 min read

The monthly email from Google Search Console Insights holds substantial potential in comprehending your website’s performance and shaping your SEO tactics.

Although some might skim through the numbers swiftly, these reports offer critical insights into user interactions with your site. They reveal pivotal data that can guide strategic optimizations for your website. Let’s explore the significance of Google Search Console Insights and how these reports can immensely benefit your website strategy.

Google Search Console Insights functions as a feature within Google Search Console (GSC), streamlining comprehensible reports to analyze website performance.

By consolidating data from GSC and Google Analytics, it compiles comprehensive reports.

These reports encompass five distinct performance perspectives, providing an overarching view while facilitating deeper exploration into top-performing pages and specific search queries.

Delivering easily digestible and actionable data, the Insights reports offer straightforward snapshots of website search performance. This ensures that all stakeholders involved with the website can assess and grasp the effectiveness of their content.


Unveiling the Search Console Insights report isn’t found in the anticipated left-hand navigation.


To access the Insights reports, head to the Overview page’s search console and locate a link at the top. Here, the Search Insights homepage offers access to multiple reports:

  1. Achievements report link.
  2. Performance on Google.
  3. Your Growing Content.
  4. Your Most Popular Content.
  5. How People Find You.

At the page’s top lies a rather inconspicuous link leading to the Achievements report, easily missed. Illustrated by an image featuring a trophy alongside the word “Achievements,” this image is the direct link to access the Achievements report.

Your Growing Content Report


This report consists of a list of URLs corresponding to webpages receiving more traffic this period than the previous one.


The report lists the following information:

  • A list of 15 URLs of pages that are trending upward.
  • Number of clicks gained in comparison to the previous 28-day period.
  • A percentage that represents the percentage of increase from the last period.
  • Top search queries associated with the webpage popularity growth.

The information provided in the Your Growing Content report can be used to identify whether a cyclical trend is driving the increase, an algorithmic change has improved rankings, marketing efforts have been successful, or content updates have provided positive validation.

The Your Growing Content report showcases a compilation of URLs representing web pages that have observed increased traffic compared to the preceding period.


In this report, you’ll find:

  • A listing of 15 URLs indicating pages experiencing an upward trend in traffic.
  • The number of clicks acquired in contrast to the prior 28-day period.
  • A percentage figure signifying the increment percentage from the previous period.
  • Primary search queries linked to the surge in popularity of those webpages.

This insightful data within the Your Growing Content report serves as a means to discern whether cyclic patterns, algorithmic alterations, effective marketing strategies, or content enhancements contribute to the surge in traffic.

The Your Most Popular Content report presents the 15 highest-performing pages across the website.


This report features:

  • A compilation of 15 URLs showcasing the most popular webpages.
  • An outline of the primary search queries linked to each URL.
  • The aggregate count of clicks received by each prominent webpage.

Understanding the website’s authoritative topics becomes more apparent through this report. Notably, if the homepage is among the most popular pages, it could signify both positive and potentially less favorable aspects.

The list of search queries associated with the homepage within this report holds substantial significance in gauging user interest and intent.

For instance, it’s favorable if the primary search queries predominantly revolve around brand name variations. This signals popularity and indicates that users appreciate the website enough to search for it directly.

Yet, if the primary queries revolve around non-brand keywords, it might suggest improvements on inner pages to enhance their visibility across various topics.

However, a site receiving the majority of its traffic on the homepage through non-brand keywords could be performing better, especially for local businesses.

The How People Find You report displays valuable data concerning the primary search queries that drive traffic to the website.

Google Search Console Insights offers robust tools for anyone keen on understanding their website’s search performance. Whether you’re an SEO expert conducting a comprehensive site audit or a site owner seeking an overview of your site’s performance, these reports provide essential insights into your site’s health and performance trends.

This tool doesn’t just cater to SEO professionals but extends its usability to all stakeholders. It empowers users, irrespective of their SEO expertise, to better comprehend their website’s trajectory and make informed decisions regarding their SEO strategy.

Despite being in beta, the current iteration of Google Search Console Insights delivers invaluable insights, making it an indispensable asset for anyone aiming to understand their website thoroughly and enhance its search performance.

If navigating these intricacies feels overwhelming, consider exploring our monthly SEO packages. Our experts are here to guide you through the process and offer tailored assistance.

Shilpi Mathur
[email protected]