Discovering high-potential keywords involves identifying phrases that drive relevant traffic and translate into revenue for your website. While tools like Google Keyword Planner and other SEO aids concentrate on search volume and intent, they might not directly correlate with revenue.
For effective keyword selection that results in sales, exploring additional avenues that merge website traffic with tangible conversions is vital. Consider various conversion metrics, and then delve into diverse sources to uncover keywords with substantial conversion potential. This approach is tailored to fit your business, whether you operate as a publisher, a B2B brand, or a seller of consumer products.
Keywords that drive conversions in SEO encompass a wide range of actions
- Sales
- Lead generation
- Subscriptions to email and SMS services
- Increased page views contributing to CPM revenue
- Downloads of apps, ebooks, or informational resources
- Initiation of phone calls
- Engagement in live chat sessions
- Participation in free trials
By capturing individuals on your email list by providing solutions, you create an opportunity to guide them back to shopping when they’re ready. Moreover, inquiring about their interests can be beneficial when they opt-in.
For instance, if you’re in the gardening supplies business, understanding customers’ preferences—whether they lean towards tools, indoor or outdoor gardening, and their focus on growing vegetables, flowers, or succulents—allows for tailored marketing strategies aligned with their interests.
Analyzing customer lifecycle metrics demonstrates how SEO initially attracted them, while email engagement influenced their purchasing decisions. This strategy applies to indirect conversions from sources like social media, PPC ads, or blog content.
To uncover these high-conversion keywords, exploring non-SEO tools and data providers is advisable.
Referred Traffic Sources
Every business tracks the inbound traffic from organic backlinks, those it has actively built, and referrals from affiliates. Companies must monitor the conversions from these sources while complying with tracking regulations.
If specific referring URLs consistently generate converting traffic, there’s an opportunity to analyze and potentially surpass their success.
Media firms promote their content to drive traffic to high-converting articles for revenue. While replicating this approach through SEO might not be feasible, advertising on these pages could be beneficial.
By inputting the referring URL into your preferred SEO research tool, you can access a list of keywords and phrases associated with it. Filter and compile those that closely align with the factors driving your sales. Occasionally, keywords may show zero search volume, but they still contribute.
Pro Tip: Assess the backlink profile and, if feasible, social shares. If there’s no organic SEO traffic, yet the website generates conversions, it implies traffic is arriving from other channels. Improving content quality and enhancing user experience enables you to capture all traffic instead of solely relying on referrals.
Customer Surveys: Uncovering Valuable Insights
When was the last time you engaged in customer surveys? You’re overlooking valuable information if you have yet to delve into this or tap into your customer service or PR teams for their insights.
These surveys offer critical insights into the needs of the customers who fuel your business and what genuinely piques their interest.
Here are vital inquiries that can guide you in discovering high-intent SEO keywords:
1. What gaps did our product fail to address?
Understanding customer needs enables you to create relevant content, update product details, and run targeted ads, ensuring you reach those actively seeking these solutions. Addressing previously unmet needs increases the likelihood of conversions from customers seeking these solutions.
2. What are your interests outside of our product?
Leveraging insights into common audience interests allows for focused keyword research and specialized content creation. However, ensure this content remains topically aligned with your offerings to avoid diluting your brand’s message.
3. Which websites do you frequent for leisure or to stay updated?
Even if these sites cover diverse topics, they provide valuable input for keyword research, allowing you to gauge demographic insights and identify evergreen content categories.
4. How can we capitalize on this data?
Utilize the information to tailor advertising strategies on relevant platforms and topics, ensuring alignment with your audience demographics. Tracking referring URLs provides additional keyword insights, enhancing your SEO strategy.
PPC Insights: Unveiling Profitable Strategies
Reserve this as the final step, which ties back to our earlier strategies. Rather than solely inquiring about the keywords utilized by your PPC team (given their focus on productive traffic), delve deeper into where these ads are displayed.
Platforms like Google Ads offer insights into ad placements, spanning YouTube videos, and various websites. If these placements yield notable conversions, scrutinize the topics driving these successful interactions.
YouTube videos harbor rich potential for article ideas and keywords. Consider crafting content series around the video chapters. Cross-check if a video highlights a feature that potentially drives conversions to ensure your product or service pages cover this aspect adequately.
Leverage the list of referring URLs that facilitated a minimum of XYZ conversions, employing the research tactics discussed in the earlier section for further exploration.
Finding high-conversion keywords beyond SEO tools
Look beyond standard SEO tools in your quest for high-conversion keywords. Instead, dive into customer surveys, referring URLs, and PPC data to uncover strategic insights. These avenues offer more than search volume and intent metrics, focusing on actual conversions driving revenue.
By aligning your keywords with conversion data, you pave the way for revenue growth. Embrace these strategic approaches and witness your business thrive. If navigating this seems challenging, consider exploring our monthly SEO packages. Our experts are here to assist you in optimizing your strategy for maximum impact.
