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Google has rolled out its first major update to the Search Quality Rater Guidelines since March, addressing AI-generated content and introducing new forms of spam. While these guidelines don’t directly influence search rankings, they provide critical insights into how Google assesses content quality. Key Takeaways
John Mueller, a Google Search advocate, recently reshared a post by Jeffrey Zeldman on Bluesky, reminding publishers and SEOs of the proper way to use alt text. He also linked to the W3C’s alt text decision tree, a tool designed to guide web creators in
A new study by Authoritas reveals that AI Overviews (AIOs) are present in nearly one-third of Google searches, with a significant impact on problem-solving and question-based queries. The research, based on an analysis of 10,000 keywords across seven U.S. industries, highlights how AI-generated results influence
A recent LinkedIn post questioned whether Schema.org structured data influences the output of large language models (LLMs). Despite skepticism, some SEOs recommend using structured data as a strategy to rank better in AI-powered search engines. But does this claim hold water? Fact vs. Opinion
Google is enhancing its “Circle to Search” tool, making it a game-changer for marketers, businesses, and Android users. What Is Circle to Search? This innovative tool allows you to circle, scribble, or tap on anything visible on your phone screen to instantly search
Google has announced a change to how URLs appear in mobile search results, removing breadcrumbs to display only the domain. This update aims to simplify the presentation of search results on smaller screens. Breadcrumbs will remain visible on desktop search results. What’s Changing? Breadcrumbs,
