John Mueller of Google addresses typical queries concerning redirect types and underscores the ongoing significance of technical SEO.
In Google Search Central’s recent video, it’s clarified that the choice of one redirect type over another has a minimal impact on PageRank.
Furthermore, Search Advocate John Mueller refutes the misconception that permanent redirects are irreversible in a related conversation.
Lastly, it’s important to note that technical SEO isn’t waning; instead, it continues to be a foundational element of website optimization.
Google Search Advocate John Mueller addressed misconceptions related to redirect types in a video featured on Google Search Central and a subsequent discussion on X, formerly known as Twitter.
This discussion helped clear up persistent misunderstandings regarding how Google handles different redirect types.
Redirect Types Have No Effect on PageRank
The discussion began when Mueller tackled a highly debated SEO topic: choosing between a 301 or 302 redirect for optimizing PageRank.
His guidance? Utilize the redirect type that aligns with your specific needs (temporary, permanent, etc.).
“The great news is that it doesn’t make a difference. Use the technically appropriate redirect type.”
He emphasized that alternative types, such as 307 and 308, are also viable choices, given that search engines have handled redirects since their inception.
For those who may question this advice, Google’s comprehensive documentation on HTTP status codes and relevant videos from Google Search Central serve as valuable references.
No Specific Duration for Temporary Redirects
During the discussion, Lyndon NA inquired about the time dimension associated with 302 and 307 redirects. Mueller explained that there is no predefined timeframe, leaving SEO practitioners in their customary position of observing the consequences after making adjustments or removing a redirect.
Permanent Redirects Can Be Altered
In contrast to the prevailing notion that permanent redirects are unchangeable, Mueller introduced a surprising twist by revealing that so-called permanent redirects are not truly permanent. This revelation transforms how professionals should view the supposed “permanence” of specific SEO choices.
The Continued Significance of Technical SEO
Yigit Konur, a participant in the discussion, contended that the importance of technical SEO was diminishing with each passing day.
Mueller challenged this perspective, asserting that technical SEO “remains the cornerstone of everything constructed on the open web.”
Illuminating the Impact of Redirects
This discussion served as a valuable source of clarity, dispelling common misconceptions regarding redirect types and HTTP status codes. It empowers SEO professionals to make strategic decisions based on factual information rather than unfounded assumptions.
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