At Google’s Search On Conference that was held about a month ago, Google announced 5 momentous changes to Mobile Search it is planning to roll out in the upcoming months. While some features were revealed and made available to the iOS users on the Google App, the remaining, they said, would gradually be released and integrated into the mobile search. The goal is, as you’ve probably guessed by now, to break the shackles of the traditional search experience by making it more visually appealing by emphasising image and video results. Let’s see what you can expect from Google in the coming months in terms of mobile search, the future.
Google Search Shortcuts
Gone are the days when you would just type in textual query and wait for the results to be displayed. Then came the voice search, followed by uploading screenshots, translating text with Google Lens, and find songs by just humming the tune into the microphone. Now Google is about to take things to the next level and all these shortcuts more apparent by displaying tappable shortcuts, to begin with, on the Google App for iOS. Then slowly rolling it out onto other mobile operating systems.
Search Bar Results
Earlier, and even now, you had to type in the query in the search bar, hit enter, and wait for the results to be displayed. All that is about to change and get quicker. Google is planning to start displaying the top results while you’re still typing in the search bar instead of waiting for you to submit that query. The said feature is scheduled to be rolled in the coming months and is sure to make search experience all the more richer and quicker.
Enhanced Query Refinements
Relevance search results is the order of the day at Google, with the company having come miles in the last few years in offering search results that are more specific than any other search engine. And they are planning to take all this to the next level by making it even easier to find the most relevant search results by further refining your search query. The search giant would do so by offering ideas based on what you’re typing and making it even more specific. We’re in for a ride.
Google Web Stories
Google plans on making mobile search more visually appealing by integrating the ‘Google Web Stories’ element and taking it to the next level. The users will see them in the search results and will have the option to tap them in order to enter the full screen mode. Here’s what Google stated about the same.
“So we’re also making it easier to explore a subject by highlighting the most relevant and helpful information, including content from creators on the open web. For topics like cities, you may see visual stories and short videos from people who have visited, tips on how to explore the city, things to do, how to get there and other important aspects you might want to know about as you plan your travels.”
Combining Text, Images, and Videos
No more separate sections for text, images, and videos after submit that search query. Google is planning to integrate all that into one, single streamlined feed for search results, which means that the text, images, videos results from a search query will all be displayed on the front page itself. Meanwhile, they are still keeping the option to continue to scroll and get to the related queries, taking search experience to an all new level. Here’s what Google said.
“We’re also reimagining the way we display results to better reflect the ways people explore topics. You’ll see the most relevant content, from a variety of sources, no matter what format the information comes in — whether that’s text, images or video.”