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As long as there have been search engines and search engine optimization, links have had an all-important role to play in optimizing SEO and thereby improving search engine rankings. These include links pointing to different pages of your website (internal links), links from other websites...

In Google’s Office-hours Hangout recorded on 31 December 2021, Google’s John Mueller discussed how one section’s site quality can affect the whole website and the subsequent rankings and went to shed some light on how exactly Google assesses a site’s quality. It was asked by...

On 1 December 2021, Google officially announced via Twitter rolling out of yet another algorithm update – December 2021 Product Reviews Update. It took roughly three weeks to complete (22 December 2021) and the same was confirmed by Google’s Developer Advocate Alan Kent in a...

In Google’s Office-hours Hangout recorded on 12 November 2021, Google’s John Mueller discussed whether putting important portions from a webpage’s content in bold can improve its SEO. He confirmed: yes, but only up to an extent. He said that it definitely adds a certain amount...

If you local business witnessed huge fluctuations in the local search rankings in the first week of December then there is a very good reason for it. And the reason, as confirmed by Google in a tweet, is November 2021 Local Search Update, which began...

In the recent Google’s After-hours Hangout that livestreamed a few days ago, Google’s John Mueller discussed the negative impact on search rankings if a website experienced downtime, whether planned or unfortunate, for more than a few days. Including how Google will begin deindexing the webpages...

In a recent turn of events, the switchover to 100% Mobile-first Indexing has been postponed, announced Google, though a new blog post shared by John Mueller. What’s more surprising (or not quite) is that Google hasn’t yet set a final date or a deadline, which...

As long as there have been search engines and search engine optimization, there have inevitable and never-ending debates as to just what an ideal blog post length is for the best SEO results. The opinions have largely been divided into two sections. First, that believes...

In the recently concluded Google’s Office-hours Hangout, John Mueller was asked if the length of a title tag is a ranking factor for Google. Considering most of his title tags were over 65 characters and little to no thought that most website owners give to...

In the recently concluded Google’s Office-hours Hangout, John Mueller was asked if Rel Canonical and Noindex were the best ways to deal with thin or duplicate content, specifically in an ecommerce site. He shed light on both and suggested that choosing one over the other...