For Ecommerce site owners, link building is crucial in the SEO puzzle. It is like having a physical store on a bustling high street for brick-and-mortar businesses, where ranking high on Google for relevant search terms can attract significant traffic and boost sales.
As the requirement for online shopping continues to surge, E-commerce sales are projected to increase exponentially in the upcoming years. Therefore, implementing effective link-building strategies is crucial for e-commerce businesses to establish a strong online presence and remain competitive.
Winning at E-commerce SEO: 8 Powerful Link Building Techniques
These techniques address some common obstacles that Ecommerce stores encounter, including a need for linkable content.
Creating Linkable Assets
One practical approach to earning links is incorporating a blog section into your website, offering engaging content assets. Subsequently, reaching out to individuals to link to your articles can help pass on the positive effects of the referral to higher-converting pages via internal linking.
The main key is to find the kind of content that will attract links. To achieve this, you can research a competitor on Ahrefs and examine the pages with many references in the “Top Pages by Links” section. Then, repeat this process with several rival websites until you have a list of important assets.
Once you have gone some ideas, the next step is to create content that surpasses any similar pages created by your competitors. This increases the likelihood of people linking to your resource instead of your rivals.
Strategies that can help improve existing content include adding more details, incorporating media, or new research.
The last step is to perform outreach to encourage individuals to link to your page. Utilize Ahrefs to identify a list of websites that link to the same content and send them emails promoting your resource.
Effective Link Building Assets
Tools and widgets are highly effective resources that, when integrated with focused outreach, have the potential to generate a substantial number of referrals.
Producing comprehensive guides that cover topics relevant to your niche can lead to the acquisition of backlinks.
Reports and Original Research
Compiling a list of your industry’s top websites and blogs can lead to acquiring backlinks, particularly if you share the list with all the sites you have included.
FAQs and Answers
FAQ pages serve as valuable resources that offer solutions to common problems within your industry. Although they fall under the category of linkable assets, their approach to acquiring links differs slightly.
With FAQs, the primary objective is to achieve a high search engine ranking for numerous long-tail keywords related to a single topic. People searching for these specific queries are likely to come across your page, given its high visibility.
Since these pages offer problem-solving approaches, they are often shared on forums or social media. They can be used as references in blog posts, resulting in increased visibility and potential links. While outreach can also be done for FAQs, their unique link-building approach emphasizes the importance of search engine optimization.
Organic Links
E-commerce businesses can benefit from utilizing niche edits as a link-building strategy. This involves conducting a Google search for content that relates to your product or service and then contacting the webmaster to request a link to your site be added within the content.
The drawback is that these links often come at a cost. However, quickly acquiring links through this method can yield a positive return on investment.
Digital Outreach
Utilising digital PR is a practical approach to acquiring links from sites with high authority. However, implementing this strategy can be challenging, as it requires a compelling story that attracts attention from the press, along with the ability to establish relationships with journalists and bloggers.
Here are ways in which e-commerce brands can leverage digital PR to build backlinks: releasing unique or innovative products, engaging in charity work and donations, implementing creative and attention-grabbing campaigns, HARO, Discount codes, and participating in roundups.
Influencer Marketing
Establishing affiliate partnerships is a highly effective method to increase sales and acquire traffic to your site and acquire valuable backlinks.
You can secure links from reputable and high-quality websites by carefully selecting the right affiliates. Moreover, these links will often be directed toward your product pages, which can improve your product visibility and search engine rankings.
The critical challenge of this strategy is creating an affiliate program and recruiting eligible affiliates. In addition, you must demonstrate the potential for substantial earnings through high percentage payouts, high conversion rates, or large sales volumes to attract potential partners.
If your affiliate program is profitable, persuading partners to link to your site should be relatively easy. By consistently delivering value to publishers, you can foster long-term relationships and encourage them to continue promoting your brand.
Influencer Outreach and Reviews
Soliciting sponsored product reviews is an effective method to acquire backlinks to your site. Try contacting bloggers or websites in your industry and offering them the opportunity to review your product.
The compensation requested by each site will vary. For example, a smaller blogger may be content with receiving your product for free in exchange for a review, which can be a favourable arrangement for you, depending on the product’s value. However, a more prominent publisher may require payment.
It’s important to note that sponsored reviews and posts must be labelled to comply with Google regulations, and the link should be identified with a “Sponsored” tag. Be aware of these guidelines to ensure your strategy is effective and compliant.
Unlinked Mention Identification
The author links to your website whenever your brand is mentioned in a blog post. However, sometimes they need to remember to include the link. By identifying such unlinked brand mentions, you can contact the owner of the website, requesting them to add a link to your site. In most cases, they’ll be happy to do so.
One way to identify unlinked mentions is by setting up a Google alert. This will notify you whenever a webpage with your brand name is published. Customize the alert settings based on the source type, language, region, and frequency of email alerts you want to receive.
Blocking unlinked brand mentions is a simple yet effective way to acquire backlinks. Still, it typically only applies to brands with a strong enough reputation to generate conversations.
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