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In the upcoming core update, Google aims to reward better websites that offer high-quality content. They are currently evaluating methods to implement this improvement effectively. Demonstrating a genuine commitment to providing helpful and valuable content is the optimal strategy for enhancing search rankings. However, recovering...

Explore the significance of adopting an ethical stance towards AI in SEO. Gain insights into employing AI technologies conscientiously, prioritizing accuracy, and safeguarding user privacy. AI presents opportunities for brands and marketers to enhance efficiency and productivity, albeit with imperfections and drawbacks. As AI becomes increasingly...

Google might adjust the helpful content signals to allow new pages to rank better. This could explain why some sites need to see improvements.   Google’s John Mueller suggested potential changes to sitewide helpful content signals to help new pages rank. However, there are reasons to believe...

Enhance your SEO strategy by utilizing a design thinking framework, fostering the creation of search campaigns that are more impactful and deeply attuned to user needs and preferences.   One aspect I find fascinating about SEO is its inherent duality. We engage both hemispheres of our brains: The creative...

Content marketing is crucial for B2B, but creating great content is only half the battle. The key to success lies in distributing it to the right audience through the right channels.   The most effective B2B content distribution channels are: Email (87%) LinkedIn (81%) X (formerly Twitter)...

The impact of search algorithm changes is hitting with the force of a Taylor Swift breakup anthem. The discourse has been buzzing with discussions on core updates, the importance of helpful content, combating reputation abuse, and more. With OpenAI's development of a search engine and the...

Unlock the potential of seamless integration between full-funnel SEO and PR. Discover strategies to shape audience behavior and attain prominent search engine rankings.   Combining digital PR and SEO within a comprehensive full-funnel approach shapes audience behavior and secures top-tier rankings in search engines. In my recent webinar...

Apple's new Intelligent Search will provide webpage summaries in response to search queries, while the new Apple Web Eraser offers a permanent solution for content removal.   A report based on independently verified accounts indicates that Apple’s Safari 18 will include an Intelligent Search feature that summarizes...

Exploring the Influence of Google Search Engine (SGE) on Organic Traffic Across Various Business Verticals: Unraveling Triggers and Patterns Shaping Generative AI in Search Results.   We examined 500k queries to identify patterns and triggers influencing Google Search Engine (SGE) results. Our research into SGE began in June...