The ability to adapt to change is the most valuable career skill, and in the past year, there has been an incredible amount of it, as SEOs know. In light of these developments, industry headlines and strangers on X will gladly remind you that your SEO is “dead,” but there has never been a more exciting and dynamic time to be in SEO.

Integrating AI with current frameworks will enable many to seize opportunities to engage with audiences through new channels and create new content streams as the new year begins. The speed and intricacy with which the industry is adopting AI tools will propel SEO growth and give audiences who have grown to expect innovation every day.

Refined AI Integration: Transforming SEO and Marketing Workflows

AI has seamlessly integrated into the workflow of SEO and marketing for all. Its presence in our product usage con, tent creation, and management has shifted from a rarity to an anticipated standard.

Fueled by competitive pressures and evolving customer demands, 2023 witnessed AI’s ascent as a vital augmentation across hundreds of SEO and marketing technology tools and products. According to Mailchimp’s latest survey, “88% of marketers assert that amplifying automation and AI within their marketing strategies is essential to meet but exceed customer expectations and maintain a competitive edge.

In 2024, the trajectory suggests a continued evolution of this trend, marked by its heightened sophistication. The early stages of mainstream generative AI primarily revolved around exploring its capabilities as a novel innovation. AI-generated summaries and image creation have now become commonplace. However, those who established robust marketing and SEO frameworks before the widespread adoption of generative AI are now better positioned to leverage these tools effectively.

For instance, Wix has extensively integrated AI into its systems for nearly a decade. Introducing its proprietary Artificial Design Intelligence in 2016, Wix boasts a track record as a three-time Google Cloud partner award winner. Their CMS and business solutions have long incorporated machine-learning-powered AI features such as Google Translate, Vision AI, and Google Ad management. Hence, AI isn’t a novelty in their arsenal—it’s been an established facet for years.

Amidst the integration of AI into marketing and SEO practices, Wix incorporated AI functionalities into its SEO tools, aiming to democratize access to robust SEO capabilities:

Embedded within the editor, the Create AI text tool empowers users to generate keyword-centric content tailored for specific page types and intents, such as category pages, about sections, and other static pages.

The AI Image generator proves beneficial in helping users craft illustrative visuals accompanying blogs and diverse content pieces.

Working in sync with Semrush’s keyword research integration, the AI Meta Tag Generator ensures well-structured, keyword-optimized meta tags for blogs and other pages.

Wix Studio introduces Responsive AI, a tool assessing a web page’s desktop user experience and leveraging AI to seamlessly adapt it to various screen sizes and breakpoints at the click of a button.

Each tool capitalizes on existing frameworks and data-driven automation, resulting in outstanding outcomes—a convergence point where innovation thrives. SEO professionals and digital marketers will witness the convergence of automation, AI, and data science, offering novel value propositions to their clientele.

In 2024, expect to witness entities armed with solid data and robust marketing foundations utilizing mature, deeply integrated AI capabilities that transcend mere gimmicks, marking a stride towards substantial advancements.

For omnichannel, headless

By interacting with on-demand generative technologies, headless CMSs will become even more alluring in 2024 as the AI era opens up new and exciting possibilities for content surfaces. Headless content management systems lack an integrated front end. This allows developers and SEOs the freedom to use various technologies to display content via APIs on multiple platforms, including websites, mobile apps, and Internet of Things devices. This flexibility is precious in the TikTok generation’s multichannel marketing environment. Thus, headless presents excellent chances for consistent and high-quality omnichannel marketing. 

In 2023, the headless CMS concept reached a critical mass, and Wix Headless joined the trend in the past year. More flexible options for development and experimentation have been made possible by enabling developers to use Wix frontend systems with any tech stack compatible with consuming data from a RESTful API, like React, and server-side technologies, like Node.js. More options for Next.js templates, SDKs, and APIs are made possible by integrations with Netlify and Github. Headless is incredibly alluring in the generative age because of the limitless possibilities these open systems generate.

Evolution of Feed Management: Navigating SEO’s Changing Landscape

In 2023, SEO practitioners have noted shifts in Google bot crawl rates and the proportion of pages indexed. While indexing isn’t guaranteed, this change may be attributed to Google’s adoption of APIs and distinct feeds alongside specified structured data, enabling segmented crawling of various website elements. Google’s advice increasingly encourages content creators to categorize and structure their content into dedicated Google channels, such as:

• Google Merchant Center
• Google Manufacturer Center
• Google News
• Google Business Profile

Optimizing feeds for each of these channels becomes pivotal for optimal performance. Neglected or mismanaged feeds can lead to errors and the dissemination of inaccurate information, causing inconvenience for users and bots. Effective management necessitates establishing rules dictating the feed’s content and overseeing technical configurations, ensuring the seamless flow of valid dynamic structured data.

While the concept of dedicated feeds and channels isn’t novel, the indexing participation within these feeds appears non-negotiable. Drawing from Wix’s observations, clients often face challenges in achieving indexing through other means, finding success primarily via Google Merchant Center for product indexing. Considering the evolving structure of Google Search Console and SERP, which increasingly segment content based on intent and the customer journey, this shift appears to be an organic progression.

If you still need help finding things challenging and confusing, look at our monthly SEO packages and let the professionals assist you.