This is known as server-side rendering, when your site’s content is rendered on the web server rather than the browser. Learn about the benefits and drawbacks of the server-side procedure.
For Google to retrieve your webpages, interpret the code, and comprehend the content and structure of your website, rendering is essential to its functionality.
This code is then rendered into an interactive webpage for users to interact with.
Selecting the most efficient rendering type is crucial when building a website because every webpage should be created with the end user in mind.
Please continue reading to learn what server-side is, how it operates, and its benefits and drawbacks.
How Server-Side Rendering (SSR) Enhances Web Performance and SEO
Server-side rendering (SSR) refers to generating a webpage’s content on the web server instead of in the user’s browser. In SSR, the server assembles an HTML file containing personalized data and transmits it to the user’s device.
The Process of Server-Side Rendering
As mentioned earlier, server-side rendering expedites website content display by eliminating the necessity of downloading and executing application code.
But how does your HTML get rendered on the server when a user navigates?
- The user initiates a webpage request through their browser.
- The server generates rendered content in HTML and promptly transmits it to the user. Although the CSS is visible in the browser, the page remains inactive.
- The user gains the ability to interact with various elements on the site.
- The page achieves total loading capacity, enabling responses to the user’s journey interactions.
Advantages of Server-Side Rendering
Enhanced Speed of Loading
SSR selectively updates specific HTML sections, resulting in swift page transitions between pages and notably faster First Contentful Paint (FCP). This agility benefits users with slower internet connections or older devices, enabling immediate Interaction with your web content.
Remember, the less time users spend on loading screens, the more beneficial it is for your SEO.
Optimal for Static Websites
SSR is an ideal solution for static webpages due to its efficiency in pre-rendering static or unchanging pages on the server before delivering them to the client.
Enhanced User Metrics Accuracy
With SSR, promptly and precisely collecting metrics supports maintaining a well-optimized website. Unlike client-side rendering, SSR informs the server about user movements across pages. Assessing their navigation and content interactions facilitates continual enhancements to the user interface and experience.
Superior Social Media Optimization
SSR optimizes webpages for social media sharing. Sharing webpage content via social media platforms results in a polished preview featuring the page title, description, and image, enhancing the overall presentation of shared content.
Drawbacks of Server-Side Rendering
Increased Server Load for Larger Applications
Handling user and bot requests entirely burdens the server. Rendering more extensive, complex applications on the server side may elongate loading times due to the singular bottleneck.
As SSR grows intricate and challenging to maintain and debug, it becomes more error-prone and costly. Employing your company’s server to install an SSR application escalates operational expenses.
Delayed Interaction Due to Slow Page Rendering
Inefficient Caching Practices
Efficient caching significantly influences data retrieval performance, yet SSR generates different HTML for each page, posing challenges for caching on a content delivery network (CDN). Users loading a non-cached page on the CDN might experience prolonged page load times.
Frameworks for Server-Side Rendering
Efficiently delivering rendered content to the browser is a cornerstone for rapid frontend loading in SSR applications.
Numerous frameworks we’ve spotlighted support executing the same application in Node.js, crafting it into static HTML, and ultimately revitalizing it on the client end.
Here are some prominent frameworks extensively used to facilitate SSR in web development:
- Angular Universal: Facilitates rendering Angular applications on the server side.
- Gatsby.js: A React-based framework tailored for constructing static websites.
Is Server-Side Rendering the Superior Choice?
SSR is highly efficient in enhancing SEO performance as it indexes web pages before browser loading.
SSR offers the advantage of monitoring engagement metrics for the organization behind the web application, empowering continual enhancements for end clients.
Ultimately, the comparison with client-side rendering or dynamic rendering falls to your discretion when selecting your web framework and architecture, considering the specific features you prioritize.
If navigating this seems complex, explore our monthly SEO packages and let our experts assist you.